Mhete dzeSirivha dzagara dzichifadza vatengi nekunaka kwavo kusingagumi, kugona, uye kuita zvakasiyana. Kubva paminimalist mabhendi kusvika kune akagadzirwa zvine hungwaru zvidimbu zvesitatimendi, zvishongo zvesirivheri zvinoenderana nekuravira kwakasiyana, zvichiita kuti ive chinhu chikuru mumawadhiropu akajairwa uye akajairwa. Kune mabhizinesi, kunyanya vatengesi nevatengesi, kutenga kwakawanda kunopa mukana wekuita. Nekuita mari pahupfumi hwemwero, kutenga kwakawanda kunogona kuderedza zvakanyanya mitengo, kusangana nekuchinja kuri kudiwa kwemusika, uye kuwedzera purofiti. Kubudirira muchiitiko ichi, zvisinei, kunoda nzwisiso yakadzama yemakanika ari kumashure kwekutenga kwakawanda, kubva kune vanopa simba kuenda kune logistical nuances.
Kutenga kwehuwandu kunosanganisira kutenga huwandu hukuru hwechigadzirwa nemitengo yakaderedzwa, kuwedzera hupfumi hwemwero kudzikisa mutengo wechikamu chimwe nechimwe. Iyi tsika yakajairika mumaindasitiri umo mari inobudirira inogona kukanganisa zvakanyanya pundutso. Kune zvindori zvesirivha, kutenga kwakawanda kunobvumira mabhizinesi kuwana zvigadzirwa nemitengo yakaderera, iyo inogona kutengeswa nekutengesa markup, kuwedzera purofiti.
Mhete dzeSirivha isarudzo yepamusoro yevatengi vakawanda nekuda kwekukwezva kwavo kwepasirese, kusimba, uye kuchinjika kune akasiyana fashoni mafambiro. Kusiyana negoridhe kana platinamu, sirivheri inopa yakasarudzika, inokwezva kune vatengi-vanoziva mutengo pasina kukanganisa maitiro. Pamusoro pezvo, sirivheri's hypoallergenic zvivakwa uye kusimuka kwe925 sterling sirivheri (92.5% yakachena sirivha) zviyero zvinovimbisa mhando, kuwedzera kutyaira kudiwa.
Musika wepasi rose wezvishongo zvesirivha unofungidzirwa kukura zvishoma nezvishoma, uchitungamirwa nekukwira kwemari inoraswa, e-commerce kuwedzera, uye pesvedzero yesocial media pafashoni. Maitiro akadai sezvishongo zvemunhu, eco-hushamwari sourcing, uye minimalist dhizaini ari kuumba zvinodiwa nevatengi. Vatengi vakawanda vanofanirwa kugara vakajairana neaya mashifiti kuti vaenzanise zvinhu zvavo nezvido zvemusika.
Pamwoyo wekutenga kwakawanda pane musimboti wehupfumi hwechiyero. Vagadziri vanoderedza mutengo wepa-uniti pavanenge vachigadzira huwandu hukuru, semitengo yakatarwa (semuenzaniso, michina, vashandi) inopararira pane mamwe mayuniti. Semuyenzaniso, kugadzira 1 000 mhete kunogona kuita $8 per unit, nepo batch ye10 000 inogona kudzikisa mutengo kusvika pa$5 per ring. Vatengesi vanowanzoendesa mari iyi kune vatengi vakawanda kuburikidza nemitengo yezvimiro, vachipa zvidzikiso zvemaodha makuru.
Kusarudza mutengesi akakodzera kwakakosha. Zvinhu zvakakosha zvinosanganisira:
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Reputation
: Tsvaga vatengesi vane zvitupa (semuenzaniso, ISO zviyero) uye ongororo yakanaka.
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Product Range
: Vatengesi vanopa madhizaini akasiyana-siyana (semuenzaniso, matombo anokosha, akavezwa, kana zvindori zvinochinjika) anopa kuchinjika.
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Ethical Sourcing
: Simbisa kutevedzera maitiro ezvicherwa kana kushandiswa zvakare sirivha, kuenderana ne eco-conscious mutengi tsika.
Kuvaka hukama hwenguva refu kunokosha. Vatengesi vanogona kupa mabhenefiti senge ekutanga kutumira, madhizaini ega, uye mazwi anokurukurirana ebhizinesi rinodzokororwa. Nhaurirano dzinogona kukwidziridzwa nekunzwisisa zvikamu zvemitengo (zvinhu, basa, pamusoro, purofiti).
Vatengesi vanowanzoisa MOQs kuti ive nechokwadi chekuita pundutso. Nepo mamwe achida 50100 mauniti, mamwe anobatsira maoperation akakura aine maMOQ e1,000+ mhete. Kutaurirana MOQs kunogoneka, kunyanya kana uchidyidzana nevashambadziri vakavhurika kune kuwedzera kukwirisa.
Kunzwisisa zvikamu zvemitengo kunopa vatengi simba rekutaurirana zvinobudirira. Tactics zvinosanganisira:
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Bundling Orders
: Sanganisa akawanda dhizaini kusangana neMOQs uku uchisiyanisa hesitori.
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Volume Discounts
: Kumbira tiered mitengo yekuwedzera odha saizi.
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Zvibvumirano Zvenguva Yakareba
: Chengetedza mareti akatarwa ekudzokorora maodha, hedging kunopesana nekuchinja kwemitengo yezvinhu.
Inoshanda Logistics inovimbisa kuendesa panguva uye kudzora mutengo. Funga:
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Shipping Options
: Mitoro yemhepo inokurumidza kutakura asi inowedzera mutengo; kutakura zvinhu mugungwa kune mari yakawanda kune mavhoriyamu makuru.
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Tsika uye Mabasa
: Chinhu chemitero yekunze, kunyanya kune vatengesi vepasi rese.
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Inventory Management
: Kudyidzana nevashambadziri vanopa kudonhedza kana kungoita-mu-nguva kuendesa kudzikisa mitengo yekuchengetedza.
Kutenga kwakawanda kunogona kuderedza mitengo ne3050% zvichienzaniswa nekutengesa. Semuyenzaniso, kutenga mazana mashanu mhete pa$10 imwe neimwe pachinzvimbo che$15 retail inoturikira ku $2,500 mukuchengetedza, ichiwedzera purofiti yakananga.
Kuchengeta dura rakatsiga kunodzivirira kushaikwa kwemari mukati memwaka wepamusoro (semuenzaniso, mazororo, michato). Zvibvumirano zvenguva refu zvevatengesi zvinovimbisa kuwanikwa kwekutanga kune stock.
Vazhinji vatengesi vanopa masevhisi e-bespoke, akadai sekunyora marogo, kugadzirisa saizi yemhete, kana kugadzira madhizaini ega, achibvumira mabhureki kuzvisiyanisa.
Mari yekutora yakaderera inogonesa kukwikwidza mitengo kana yakakwira markup. Zvigadzirwa zvakagadzirirwa zvinogona kutora niche misika, senge zvipo zvemunhu kana zvishongo zvemuchato.
Kusiyana kweumhizha kana kuchena kwezvinhu kunogona kukanganisa kuvimba kwevatengi. Deredza njodzi ne:
- Kukumbira samples usati waisa maodha makuru.
-Kuzivisa kuchena kwesirivheri (semuenzaniso, zvitambi 925).
- Kuita chechitatu-bato ongororo yekutakura kukuru.
Vet vatengesi kuburikidza nemareferensi, wongororo yepamhepo, uye mapuratifomu seAlibaba kana ThomasNet. Ita shuwa kuti vane hurongwa hwenjodzi hwekunonoka kana kukanganisa.
Mhete dzeSilver dzinoda kuchengetedzwa kwakachengeteka kudzivirira kuba kana kusvibisa. Chengetedza mari mu-anti-tarnish yekurongedza uye inventory manejimendi software yekutevera kutendeuka uye kurodha mapoinzi.
Dzivisa kuwandisa madhizaini echinyakare nekutarisa mafambiro kuburikidza nesocial media, fashoni blogs, uye data rekutengesa. Vatengi veAgile vanogadzirisa hesera mumwaka, semuenzaniso, kurongedza mhete dzezororo kana akashinga dhizaini yezhizha.
Scenario : Bella Jewelers, mutengesi wepamhepo wepakati, ane chinangwa chekuwedzera muunganidzwa wemhete yesirivha nguva yezororo isati yasvika.
Strategy
:
-Akatsvaga vatengesi paAlibaba, achiisa pamberi 925-yakasimbiswa vatengesi vane MOQs pasi pemazana mazana mashanu.
-Kutaurirana mutengo wakaomeswa: $12/uniti yemarin'i mazana mashanu, ichidonha kusvika kumadhora gumi/uniti ye1,000.
-Kukumbira kunyorwa kwetsika kwekutanga pamarin'i mazana maviri kuti uedze kudiwa kwezvishongo zvemunhu.
- Yakarongwa kutakura zvinhu mugungwa neDDP (Delivered Duty Paid) mazwi kudzivirira kunonoka kwetsika.
Mugumisiro
:
- Akawana 40% gross margin nekutengesa mhete pa $25$35.
-Mhete dzetsika dzakatengeswa mukati memavhiki matatu, zvichikurudzira kurongeka kwekutevera.
-Kusimbisa hukama hwemupi wezvigadziriso zvakasarudzika mumwaka unotevera.
Kutenga akawanda mhete dzesirivheri inzira ine simba kumabhizinesi ari kutsvaga kuwedzera pundutso uye kugovaniswa kwemusika. Nekuziva iyo inoshanda musimboti hupfumi hwechiyero, kubatana kwevatengesi, uye maitiro agilitybuyers anogona kuvhura zvakakosha. Kubudirira kunotsamira pakuronga zvine hungwaru, kudzora kwemhando, uye adaptive inventory manejimendi. Mumusika une simba, ruzivo uye zvine hungwaru kutenga zvakawanda hakusi kutengeserana chete; ndiyo ibwe repakona rekukura kwakasimba munyika inopenya yezvishongo zvesirivha.
Kubva pa199, sangana nezvishongo zvako zvakavambwa muGuangzhou, China, zvishongo zvibodzwa zvechikepe. Isu tiri zvishongo zvebhizinesi yekubatanidza dhizaini, kugadzirwa nekutengeswa.
+86-19924726359/+86-13431083798
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