Ngaba i-Quanqiuhui yi-OBM?

Isihloko: I-Quanqiuhui: Ukutyhila iSimo se-OBM kwiShishini lezacholo

Ukwazisa:

Kwishishini lezacholo zehlabathi, i-Quanqiuhui iye yafumana ingqwalasela ebalulekileyo kubugcisa bayo obugqwesileyo kunye noyilo olumangalisayo. Njengoko abathengi kunye neengcali zeshishini ngokufanayo ziqhubeka nokuphonononga imveliso yolu phawu, umbuzo omnye uyavela: Ngaba i-Quanqiuhui yi-Original Brand Manufacturer (OBM)? Kweli nqaku, sihlolisisa iimpawu kunye nezenzo ze-Quanqiuhui ukumisela isimo sayo se-OBM.

Ukuqonda uMvelisi weBrand wokuqala (OBM):

Ingqikelelo yoMvelisi weBrand yoqobo (OBM) ibhekisa kwinkampani eyila, evelisa, kwaye ithengise iimveliso zayo phantsi kwegama lebhrendi yayo. Abavelisi be-OBM bahlala benolawulo olumandla kwinkalo nganye yenkqubo yemveliso, rhoqo kubandakanya uyilo, imveliso, ukuthengisa, kunye nokuhanjiswa. Ukuba yi-OBM kuvumela iinkampani ukuba ziseke izazisi zazo ezizodwa kwaye zizahlule kwindawo yentengiso exineneyo.

Ukuhlalutya iMisebenzi yeQuanqiuhui:

Xa uphonononga imisebenzi ye-Quanqiuhui, kuyacaca ukuba uphawu luhambelana nesakhelo se-OBM ngokusondeleyo.

1. UbuGcisa boYilo:

Omnye wemiba ebalulekileyo yokuba yi-OBM kukuba nesakhono soyilo esomeleleyo. I-Quanqiuhui iyagqwesa ngokwenene kulo mba, iqeshe iqela labayili abanetalente abayila ubucwebe obukhethekileyo nobunomtsalane. Ukusuka kwiziqwenga ezithambileyo kunye nezincinci ukuya kwindalo enesibindi kunye neyoyikekayo, i-Quanqiuhui ibonisa uluhlu olwahlukeneyo loyilo olubonelela ngeendlela ezahlukeneyo ezikhethwa ngabathengi.

2. Ulawulo Lokuvelisa:

Njenge-OBM, ukuba nolawulo kwinkqubo yokwenziwa kwemveliso kubalulekile. I-Quanqiuhui iqhayisa ngeendawo zayo zokwenza izinto ezikumgangatho ophezulu, ezixhotyiswe ngoomatshini abakumgangatho ophezulu kunye namagcisa anezakhono eziphezulu. Olu lawulo luvumela i-brand ukuba igcine imigangatho yomgangatho engaguqukiyo, ibambelele kumaxesha angqongqo emveliso, kwaye iqinisekise inqanaba eliphezulu lobugcisa kwiziqwenga zabo zobucwebe.

3. Isazisi Brand:

Ukuseka uphawu lophawu olwahlukileyo luphawu oluphambili lwe-OBM. I-Quanqiuhui iye yazibeka ngempumelelo njenge-brand eyaziwayo kunye neyaziwa ngamazwe ngamazwe kwishishini lobucwebe. I-brand igxininisa ukuzibophelela kwayo kumgangatho, izinto ezintsha, kunye nokwaneliseka kwabathengi, okunceda ukwakha ukunyaniseka nokuthembeka kwabathengi. Ngaphezu koko, iindlela ezikhethekileyo zokuthengisa ze-Quanqiuhui ziyibeka yahluke kwabanye abakhuphisana nemarike, igalelo kwimeko yayo njenge-OBM.

4. Intengiso kunye nokusasazwa:

Ukuthengisa okusebenzayo kunye nokuhanjiswa kubaluleke kakhulu kwi-OBM. I-Quanqiuhui isebenzisa amaqhinga okuthengisa abanzi ukukhuthaza ukuqokelela ubucwebe babo kwihlabathi jikelele. Basebenzisa amajelo ahlukeneyo anje ngewebhusayithi yabo, amaqonga eendaba ezentlalo, kunye neevenkile zenyama ukuze bazibandakanye nabaphulaphuli abajolise kubo ngokufanelekileyo. Ukongeza, i-Quanqiuhui iseke inethiwekhi yokusabalalisa eyomeleleyo, eyenza ukuba iimveliso zayo zifikelele kubathengi emhlabeni wonke, ngakumbi ukuqinisa isimo sayo se-OBM.

Ukugqitywa:

Ukuqwalasela imisebenzi ye-Quanqiuhui, kuyacaca ukuba uphawu luhambelana neempawu ze-Original Brand Manufacturer (OBM) kwishishini lezacholo. Ukususela kubuchwephesha obukhethekileyo bokuyila ukuya ekubeni nolawulo olupheleleyo kwiinkqubo zokuvelisa ngokuthengisa nokusasazwa okusebenzayo, i-Quanqiuhui ikwazile ukuzimisa njengophawu oludumileyo lwe-OBM.

Njengoko i-Quanqiuhui iqhubeka nokwenza izinto ezintsha kwaye ibambe iintliziyo zabathandi bobucwebe behlabathi jikelele, ukuzibophelela kwayo kumgangatho, uyilo olulodwa, kunye nesazisi sophawu olomeleleyo ngakumbi ukuqinisa isikhundla sayo njenge-OBM. Ngokuzinikezela okungagungqiyo ekugqweseni, i-Quanqiuhui iyaqhubeka nokukhanya njengomzekelo okhuthazayo kwishishini lobucwebe behlabathi.

I-Quanqiuhui inezinto ezithile phantsi kwe-brand yethu ukwenzela ukongeza ixabiso. Kuzo zonke ezi nxalenye ze-s925 ixabiso le-ring yesilivere, sinoxanduva lwazo zonke ezifana nokudala kunye nophuhliso, ukubonelela, ukuhanjiswa kunye nayo yonke intengiso. Inkampani yethu yinkxalabo eqaphelekayo ebandakanyeka ekwenziweni kweempahla ezikumgangatho wehlabathi kunye nokubonelela ngenkxaso eyenzelwe wena. Isimo sethu sengqondo esimangalisayo malunga nokuvelisa ezona ntengiso ziphezulu kubathengi bethu kusincedile ekudaleni isiseko esiluqilima kwimarike yasekhaya nakwihlabathi jikelele.