男性珠寶，中國珠寶業的大蛋糕
2023-04-01
Meetu jewelry
31
似乎從來沒有人說過佩戴珠寶是女性的專屬，但事實上，男士珠寶長期以來一直處於低調狀態，主要以厚實為主，有時還有其他配飾，如特殊的珠子或。 粗製濫造的金項鍊和粗手鐲是男士首飾的標配，總之不值得一提。 隨著秋冬男士時裝在國際上的大發布，相信珠寶在塑造男人魅力的過程中扮演著越來越重要的角色。來越關心自己的「外表」。 男性生活品質提升的一個明顯標誌就是更重視生活品味；對服裝、香水等物品的需求正在從粗獷狀態轉向注重細節的精緻優雅。 雖然目前還沒有對近期男士珠寶市場份額進行調查，但男士化妝品市場的發展確實能為珠寶業帶來一些積極的、淺色的啟示。 報紙引述戴比爾斯公司5月發布的一項調查顯示，67%的30歲至40歲的中國男性希望擁有鑽石首飾，約69%的人認為鑽石價格昂貴但物有所值，約63%的人認為鑽石是表達個人品味的最佳方式，43%的人將鑽石視為成就的象徵。 此外，51%的中國男性願意購買鑽石，其中許多人已經踏入購買過程。 同時，粗略的市場調查表明，鑽戒、鉑金戒指是男士消費的主要品種，是男士首飾的主流。理想的靈活價格。 銀飾是個性化藝術在大眾市場流行的先行者，在這一潮流中，男模逐漸發布了時尚大家庭中男性首飾形成過程的概念，為初級市場培育了床鋪。市場佔有一定的比例，但由於價格較高，在購買和款式上都固定於中高端消費群。 於是，隨著價格相對低廉、款式多樣的銀飾的出現，男性飾品很快就被時尚男性愛好者所接受。 此外，一些女性消費者會購買銀飾作為禮物，以紀念重要或特殊的日子，充滿意義。 現代少男胸前懸掛晃動的珠寶成為人們追逐的新火花點。 如果沒有這些感人的配件，這些年輕一代可能不知道如何凸顯自己年輕、活力的個性。
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