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梅根馬克爾 (Meghan Markle) 讓黃金銷量閃閃發光

紐約(路透社)—珠寶商表示,梅根馬克爾效應已蔓延至黃金珠寶,有助於提振 2018 年第一季美國的銷售,預計將進一步增長。

根據世界黃金協會的數據,今年前三個月是美國黃金首飾需求自 2009 年以來最強勁的第一季。 賣家表示,這在很大程度上是由於公眾對美國演員梅根馬克爾的迷戀,梅根馬克爾去年11 月與英國哈利王子訂婚,並於週六在一場令人眼花繚亂的儀式上與他結婚。

蘇塞克斯公爵夫人梅根偏愛黃金。

紐約 R 的 David Borochov 表示,大約在訂婚期間,我們開始看到黃金銷量增加,過去幾個月銷量成長更多。&R Jewelers 週四表示。 今年黃金首飾銷量成長了約 30%。

珠寶商表示,在過去 15 年裡,白金、白銀和鉑金一直是珠寶和情侶喜結連理的首選金屬。 在過去的幾年裡,玫瑰金已成為人們的最愛,而黃金則被認為已經過時了。

博羅喬夫表示,他通常出售約 70% 至 80% 的白金和鉑金,以及 20% 至 30% 的黃金和玫瑰金。 他預計後者將會增加。

紐約皇冠珠寶商 (Crown Jewelers) 老闆 Nerik Shimunov 表示,我們看到(黃金珠寶銷量)較年初增長了約 20%,該公司專門為名人訂製珠寶。

梅根和哈利在去年 11 月告訴 BBC,黃金是她的最愛;她的訂婚戒指鑲嵌在那種金屬上。

丹尼爾·利維(Daniel Levy) 表示,訂婚後,總部位於芝加哥的Daniel Levy Jewelry 的黃金首飾銷售額增長了10%,這主要是因為白金過剩,不過他也指出,黃金首飾的銷售已明顯轉向黃金。

世界黃金協會市場情報總監阿利斯泰爾休伊特 (Alistair Hewitt) 表示,名人購買會影響珠寶銷售。 委員會 2016 年的研究發現,22% 的美國人 女性購買珠寶或奢侈時裝的靈感來自雜誌和報紙,另外 11% 的女性則認為受到了名人的影響。

他說,看到皇室婚禮的報導(包括訂婚戒指和結婚戒指的選擇)影響購物者的行為也就不足為奇了。

梅根馬克爾 (Meghan Markle) 讓黃金銷量閃閃發光 1

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自2019年以來,Meet U珠寶成立於中國廣州珠寶製造基地。 我們是一家珠寶企業,集成了設計,生產和銷售。


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