Kodi Quanqiuhui Adzakhala OBM M'tsogolomu?

Mutu: Kuthekera kwa Quanqiuhui Kukhala OBM M'makampani Odzikongoletsera

Kuyambitsa:

M'makampani opanga zodzikongoletsera nthawi zonse, Quanqiuhui adawonekera ngati wosewera wotchuka m'zaka zaposachedwa. Wodziwika bwino chifukwa cha zopangira zake zapadera komanso kukhazikika kwake pamsika, akatswiri ambiri amalingalira ngati Quanqiuhui angasinthe kukhala Wopanga Brand Woyamba (OBM) posachedwa. Nkhaniyi ikuwunika momwe Quanqiuhui alili pano komanso kuthekera kwake kukhala OBM.

1. Kumvetsetsa Quanqiuhui:

Quanqiuhui, dzina lomwe limatanthawuza "Global Collection" mu Chingerezi, ndi dzina lodziwika bwino lochokera ku [dziko/chigawo]. Imagwira ntchito popereka zodzikongoletsera zosiyanasiyana, kuphatikiza mikanda yabwino kwambiri, zibangili, mphete, ndi ndolo. Pakadali pano, Quanqiuhui amagwira ntchito ngati Wopanga Zida Zoyambira (OEM), akupereka zodzikongoletsera kwa ogulitsa ndi ogulitsa osiyanasiyana padziko lonse lapansi.

2. Kupambana ngati OEM:

Monga OEM, Quanqiuhui yakhazikitsa mbiri yolimba mkati mwamakampani. Kampaniyo imapanga zodzikongoletsera zapamwamba kwambiri, kutsata njira zowongolera bwino, ndikusunga njira zopikisana zamitengo. Izi zalola Quanqiuhui kukhala ndi maubwenzi olimba ndi abwenzi ambiri ogulitsa, kuzindikirika padziko lonse lapansi ndikugawana nawo msika.

3. Kuzindikirika Kwamtundu ndi Kupambana Kwakapangidwe:

Chimodzi mwazinthu zazikulu zomwe zitha kuyendetsa Quanqiuhui kukhala OBM ndikuzindikirika kwake pamsika. Quanqiuhui adachita khama kwambiri powonetsa mawonekedwe ake apadera, kuphatikiza miyambo yakale komanso yamakono. Popitiliza kuyambitsa mapangidwe apadera, Quanqiuhui yawonetsa kuthekera kwake kolumikizana ndi ogula, zomwe zimapangitsa kuti kukhulupirika kwamtundu kuchuluke.

4. Kuvomereza Innovation ndi Technology:

Kuti asinthe kukhala OBM bwino, makampani amayenera kutsatira zomwe zikuchitika m'makampani ndikutengera njira zatsopano. Quanqiuhui wasonyeza kumvetsetsa kwachifunirochi mwa kuvomereza luso lamakono ndi zatsopano. Kampaniyo yakhala ikufulumira kuzolowera nsanja za e-commerce, kutengera ogula mwachindunji ndikuwonjezera zomwe amapeza pogula. Pogwiritsa ntchito njira zotsatsira digito komanso malo ochezera a pa Intaneti, Quanqiuhui wapanga kukhalapo kwamphamvu pa intaneti.

5. Kuphatikiza kwa Vertical Integration ndi Brand Control:

Chofunikira kwambiri pakukhala OBM ndikutha kuwongolera zonse pakupanga, kuchokera pakupanga mpaka kugawa. Quanqiuhui, mothandizidwa ndi zomwe adakumana nazo ngati OEM, ali ndi mayendedwe amphamvu komanso kuthekera kopanga. Mwa kuphatikizira mayendedwe ndi kulimbikitsa magulu opangira m'nyumba, Quanqiuhui imatha kulimbikitsa kuwongolera mtunduwo, zomwe zitha kutsegulira njira yosinthira OBM.

6. Kukhazikitsa Chizindikiritso Chamtundu Wapadera:

Kuti Quanqiuhui akhale OBM yopambana, iyenera kudzisiyanitsa ndi omwe akupikisana nawo pokhazikitsa chizindikiro chapadera. Kutengera mbiri yomwe ilipo, kampaniyo imatha kutengera chikhalidwe chake, luso laukadaulo, kapena zinthu zina zapadera kuti ipange mbiri yomwe ikugwirizana ndi anthu omwe akufuna. Pofotokoza bwino zomwe amakhulupilira komanso zokhumba zake, Quanqiuhui amatha kupanga kagawo kakang'ono pamsika ngati OBM.

Mapeto:

Ngakhale Quanqiuhui adachita bwino kwambiri ngati OEM mumakampani opanga zodzikongoletsera, kuthekera kwa kusintha kwake kukhala OBM ndi chiyembekezo chosangalatsa. Ndi chidziwitso cholimba cha mtundu, kudzipereka ku zatsopano, ndi kuthekera kophatikizana kokhazikika, Quanqiuhui ali ndi zinthu zofunika kuti asinthe kukhala OBM yopambana. Komabe, njira yoti mukhale OBM ndiyovuta, yomwe imafunikira kukonzekera mwanzeru komanso kusinthika mosalekeza kuti pakhale zokonda za ogula. Ndi njira yoyenera, Quanqiuhui atha kudziyika bwino ngati OBM yotsogola m'makampani opanga zodzikongoletsera m'tsogolomu.

Tsopano, Quanqiuhui akuchita zonse zomwe tingathe kuti akhale katswiri wa OBM mtsogolomo. Monga tikudziwira tonse, OBM ndi kampani yomwe simangopanga ndikupanga zinthu zake zokha komanso imayang'anira kugawa ndikugulitsanso zinthu zake. Pazonse, OBM iyenera kukhala ndi udindo pa chilichonse kuphatikiza kupanga malingaliro, R&D, kupanga, kugulitsa, kutumiza, kutsatsa, ndi ntchito. Kuti tikhale akatswiri a OBM, takhala tikukulitsa luso lathu laukadaulo, kumaliza ma chain chain ndi malonda, ndikufalitsa kutchuka kwa mtundu wathu padziko lonse lapansi. Cholinga chathu chosatha ndi kugulitsa katundu pansi pa dzina la mtundu wathu kuti tiwonjezere phindu.