Ngaba i-Quanqiuhui iya kuba yi-OBM kwikamva?

Isihloko: Amandla e-Quanqiuhui ukuba abe yi-OBM kwishishini lezacholo

Ukwazisa:

Kwishishini lobucwebe elihlala liguquka, i-Quanqiuhui ivele njengomdlali obalaseleyo kwiminyaka yakutshanje. Eyaziwa ngemveliso yayo ekhethekileyo kunye nesiseko esomeleleyo kwimarike, iingcali ezininzi ziqikelela ukuba i-Quanqiuhui iya kutshintshela kwi-Original Brand Manufacturer (OBM) kungekudala. Eli nqaku liphonononga ukuma kwangoku kwe-Quanqiuhui kunye namandla ayo okuba yi-OBM.

1. Ukuqonda Quanqiuhui:

I-Quanqiuhui, igama eliguqulelwa kwi-"Global Collection" ngesiNgesi, luphawu olwaziwayo olusuka [kwilizwe/ummandla]. Isebenza ngokukhethekileyo ekunikezeni uluhlu olubanzi lweemveliso zobucwebe, kubandakanya nezacholo ezigqwesileyo, izacholo, imisesane, namacici. Okwangoku, i-Quanqiuhui isebenza njenge-Original Equipment Manufacturer (OEM), inikezela ngeemveliso zobucwebe kubathengisi abahlukeneyo kunye nabasasazo kwihlabathi jikelele.

2. Impumelelo njenge-OEM:

Njenge-OEM, i-Quanqiuhui iseke igama eliqinileyo ngaphakathi kwishishini. Inkampani yenza izacholo ezikumgangatho ophezulu, ibambelela kumanyathelo angqongqo olawulo lomgangatho, kunye nokugcina amaqhinga amaxabiso akhuphisanayo. Oku kuye kwavumela i-Quanqiuhui ukuba iphuhlise ubudlelwane obuqinileyo kunye namaqabane amaninzi okuthengisa, ukufumana ukuqatshelwa kwehlabathi kunye nesabelo semarike.

3. UkuNakwa kweBrand kunye noBuchule boYilo:

Enye yezinto eziphambili ezinokuthi ziqhube i-Quanqiuhui ukuba ibe yi-OBM kukukhula kokuqaphela uphawu kwiimarike. I-Quanqiuhui ityale imali eninzi kwimizamo yokubonisa i-aesthetics yoyilo olwahlukileyo, ukudibanisa izinto zemveli kunye nezangoku. Ngokuqhubeka ngokuzisa uyilo olulodwa, i-Quanqiuhui ibonise amandla ayo okunxibelelana nabathengi, okukhokelela ekwandiseni ukunyaniseka kwe-brand.

4. Ukwamkela uTshintsho kunye neTekhnoloji:

Ukuze utshintshele kwi-OBM ngempumelelo, iinkampani kufuneka zihambelane neentsingiselo zeshishini kwaye zamkele iindlela ezintsha zokuyila. I-Quanqiuhui ibonise ukuqonda okunzulu kule mfuneko ngokwamkela iteknoloji kunye nokutsha. Inkampani iye yakhawuleza ukuziqhelanisa namaqonga e-e-commerce, ukubandakanya abathengi ngokuthe ngqo kunye nokuphucula amava abo okuthenga. Ngokusebenzisa iindlela zokuthengisa zedijithali kunye namaqonga eendaba ezentlalo, i-Quanqiuhui iye yakha ngokufanelekileyo ubukho obuqinileyo kwi-intanethi.

5. Udibaniso oluthe nkqo kunye noLawulo lweBrand:

Umba obalulekileyo wokuba yi-OBM kukukwazi ukusebenzisa ulawulo olupheleleyo kuyo yonke inkqubo yokuvelisa, ukusuka kuyilo ukuya kulwabiwo. I-Quanqiuhui, exhaswa ngamava ayo njenge-OEM, inomxokelelwane oqinileyo wokubonelela kunye nobuchule bokuvelisa. Ngokudibanisa ngokuthe nkqo ukusebenza kunye nokuqinisa amaqela oyilo lwangaphakathi, i-Quanqiuhui inokomeleza ulawulo lwayo kwi-brand, enokuthi ivule indlela yokuguqulwa kwe-OBM.

6. Ukuseka iSazisi seMpawu eYodwa:

Ukuze i-Quanqiuhui ibe yi-OBM eyimpumelelo, kufuneka ihluke kubakhuphisana ngokuseka uphawu olulodwa lwesazisi. Ukwakhela phezu kodumo lwayo olukhoyo, inkampani inokusebenzisa ilifa lenkcubeko, ubugcisa, okanye ezinye izinto ezahlukileyo ukuphuhlisa ibali lebrendi elihambelana nabaphulaphuli ekujoliswe kubo. Ngokuhambisa ngokufanelekileyo ixabiso kunye neminqweno yayo, i-Quanqiuhui inokukrola i-niche kwimarike njenge-OBM.

Ukugqitywa:

Nangona i-Quanqiuhui igqwesile njenge-OEM kwishishini lobucwebe, ukukwazi ukuguqulwa kwayo kwi-OBM yinto enomdla. Ngokuqaphela uphawu oluqinileyo, ukuzinikela kwizinto ezintsha, kunye nokukwazi ukudibanisa ngokuthe nkqo, i-Quanqiuhui inezinto eziyimfuneko zokuguqula zibe yi-OBM ephumelelayo. Nangona kunjalo, indlela eya ekubeni yi-OBM ingumceli mngeni, ifuna ukucwangciswa kobuchule okucokisekileyo kunye nohlengahlengiso oluqhubekayo ekuphuhliseni ukhetho lwabathengi. Ngendlela efanelekileyo, i-Quanqiuhui inokuzibeka kakuhle njenge-OBM ehamba phambili kwishishini lobucwebe kwixesha elizayo.

Ngoku, i-Quanqiuhui yenza konke okusemandleni ethu ukuba yi-OBM yobungcali kwixesha elizayo. Njengoko saziwa kuthi sonke, i-OBM yinkampani engayili kwaye ivelise iimveliso zayo kuphela kodwa ikwanoxanduva lokusasaza kunye nokuthengisa iimveliso zayo. Lilonke, i-OBM kufuneka ibe noxanduva kuyo yonke into ebandakanya ukuvelisa ingqiqo, R&D, imveliso, ikhonkco lokubonelela, ukuhanjiswa, ukuthengisa, kunye nenkonzo. Ukuze sibe yi-OBM yobuchwephesha, besikhulisa amandla ethu okuvelisa izinto ezintsha, sigqibezela ikhonkco lethu lokubonelela kunye nenethiwekhi yokuthengisa, kwaye sisasaza ukuthandwa kohlobo lwethu kwihlabathi liphela. Injongo yethu ehlala ihleli kukuthengisa iimpahla phantsi kwegama lebrand yethu ukuze songeze ixabiso elithe chatha.