Ngabe i-Quanqiuhui izoba yi-OBM Ngokuzayo?

Isihloko: Amandla E-Quanqiuhui Ukuba I-OBM Embonini Yobucwebe

Isingeniso:

Embonini yobucwebe ehlala ishintsha, uQuanqiuhui uqhamuke njengomdlali ovelele eminyakeni yamuva. Idume ngokunikezwa kwayo kwemikhiqizo eyingqayizivele kanye nokuma okuqinile emakethe, ochwepheshe abaningi bayaqagela ukuthi ingabe i-Quanqiuhui izoshintshela ku-Original Brand Manufacturer (OBM) maduze nje. Lesi sihloko sihlola ukuma kwamanje kwe-Quanqiuhui namandla ayo okuba i-OBM.

1. Ukuqonda Quanqiuhui:

I-Quanqiuhui, igama elihunyushwa kokuthi "Iqoqo Lomhlaba Wonke" ngesiNgisi, ibhrendi elaziwa kakhulu elisuka [ezweni/isifunda]. Isebenza ngokukhethekile ekunikezeni izinhlobonhlobo zemikhiqizo yobucwebe, okuhlanganisa imigexo emihle, namasongo, izindandatho, namacici. Njengamanje, i-Quanqiuhui isebenza njenge-Original Equipment Manufacturer (OEM), ihlinzeka ngemikhiqizo yobucwebe kubathengisi abahlukahlukene nabasabalalisi emhlabeni jikelele.

2. Impumelelo njenge-OEM:

Njenge-OEM, i-Quanqiuhui isungule idumela eliqinile ngaphakathi kwemboni. Inkampani ikhiqiza ubucwebe bekhwalithi ephezulu, ibambelela ezindleleni eziqinile zokulawula ikhwalithi, nokugcina amasu okuncintisana entengo. Lokhu kuvumele i-Quanqiuhui ukuthi ithuthukise ubudlelwano obuqinile nabalingani abaningi bezitolo, bathole ukuqashelwa emhlabeni jikelele kanye nesabelo semakethe.

3. Ukuqashelwa Komkhiqizo kanye nekhono Lokuklama:

Enye yezinto ezibalulekile ezingaqhubeza i-Quanqiuhui ekubeni yi-OBM ukukhula kokuqashelwa komkhiqizo emakethe. I-Quanqiuhui itshale imizamo emikhulu ekuboniseni ubuhle bedizayini yayo ehlukile, ihlanganisa izici zendabuko nezamanje. Ngokuqhubeka kwethula imiklamo eyingqayizivele, i-Quanqiuhui ibonise amandla ayo okuthintana nabathengi, okuholela ekwandeni kokwethembeka komkhiqizo.

4. Ukwamukela Ukuqamba Nobuchwepheshe:

Ukuze zishintshele ku-OBM ngempumelelo, izinkampani kufanele zihambisane nezitayela zemboni futhi zisebenzisa izindlela ezintsha. U-Quanqiuhui ubonise ukuqonda okujulile kwalesi sidingo ngokwamukela ubuchwepheshe kanye nokusungula izinto ezintsha. Inkampani iye yashesha ukuzivumelanisa nezinkundla ze-e-commerce, ibandakanya abathengi ngokuqondile futhi yathuthukisa ulwazi lwabo lokuthenga. Ngokusebenzisa izindlela zokumaketha zedijithali nezinkundla zokuxhumana, i-Quanqiuhui yakhe ngempumelelo ubukhona obuqinile ku-inthanethi.

5. Ukuhlanganiswa Okume mpo kanye nokulawulwa komkhiqizo:

Isici esibalulekile sokuba i-OBM yikhono lokulawula ngokuphelele yonke inqubo yokukhiqiza, kusukela ekuklanyeni kuya ekusabalaliseni. I-Quanqiuhui, esekelwa ulwazi lwayo njenge-OEM, inoxhaxha oluqinile lokuhlinzeka nekhono lokukhiqiza. Ngokuhlanganisa ngokuqondile ukusebenza kanye nokuqinisa amaqembu omklamo wangaphakathi, i-Quanqiuhui ingaqinisa ukulawula kwayo umkhiqizo, okungenzeka ivule indlela yokuguqulwa kwe-OBM.

6. Ukusungula i-Brand Identity Eyingqayizivele:

Ukuze i-Quanqiuhui ibe yi-OBM ephumelelayo, kufanele izihlukanise nezimbangi ngokusungula ubunikazi bomkhiqizo obuhlukile. Ngokwakhela phezu kwesithunzi sayo esikhona, inkampani ingase isebenzise amagugu ayo amasiko, ubuciko, noma ezinye izici ezihlukile ukuze yakhe indaba yomkhiqizo ehambisana nezethameli eziqondiwe. Ngokudlulisa ngempumelelo amanani nezifiso zayo, i-Quanqiuhui ingakwazi ukuklama indawo emakethe njenge-OBM.

Isiphetho:

Nakuba i-Quanqiuhui iphumelele njenge-OEM embonini yobucwebe, kungenzeka ukuthi ishintshe ibe yi-OBM iyithemba elithakazelisayo. Ngokuqashelwa okuqinile komkhiqizo, ukuzibophezela ekusunguleni izinto ezintsha, namandla okuhlanganisa aqondile, i-Quanqiuhui inezinto ezidingekayo ukuze iguqule ibe yi-OBM ephumelelayo. Kodwa-ke, indlela yokuba i-OBM iyinselele, idinga ukuhlela amasu okucophelela kanye nokuzivumelanisa nezimo okuqhubekayo ekuthuthukisweni kokuthandwa ngabathengi. Ngendlela efanele, i-Quanqiuhui ingazibeka kahle njenge-OBM ehamba phambili embonini yobucwebe esikhathini esizayo.

Manje, u-Quanqiuhui wenza konke okusemandleni ethu ukuze abe yi-OBM echwepheshile ngokuzayo. Njengoba saziwa kithi sonke, i-OBM yinkampani engagcini nje ngokuklama futhi ikhiqize eyayo imikhiqizo kodwa futhi enesibopho sokusabalalisa kanye nokudayisa imikhiqizo yayo. Sekukonke, i-OBM kufanele ibe nesibopho sayo yonke into okuhlanganisa nokukhiqiza umqondo, R&D, ukukhiqiza, uchungechunge lokunikezela, ukulethwa, ukumaketha, kanye nesevisi. Ukuze sibe i-OBM ephrofeshinali, besithuthukisa amandla ethu okuqamba izinto ezintsha, siqedela uchungechunge lwethu lokuhlinzeka kanye nenethiwekhi yokuthengisa, futhi sisakaza ukuduma komkhiqizo wethu emhlabeni wonke. Inhloso yethu ehlala njalo ukuthengisa izimpahla ngaphansi kwegama lethu lomkhiqizo ukuze singeze inani elithe xaxa.