Tsohon Tiffany Exec don Revamp Elite Italian Brand

MILAN (Reuters Life!) - Bayan jagorantar Tiffany & Fadada Cos a Turai, ɗan ƙasar Italiya Cesare Settepassi yana kan wani sabon manufa yana mai da ƙwararrun kayan ado a matsayin ɗan wasa na duniya. Dan shekaru 67 da haihuwa na daya daga cikin tsofaffin iyalai masu sana'ar zinare a Italiya ya shaida wa kamfanin dillacin labarai na Reuters a makon da ya gabata cewa ya ga yadda za a sake kaddamar da wani kamfani mai suna Faraone, wanda aka fi sani da tsohon mai sayar da kayan adon na gidan sarautar Italiyan Savoy da opera diva Maria Callas, don biyan bukatun da ake samu daga iyalai masu arziki. a duka manyan kasuwanni da kasuwanni masu tasowa. Kudi bai kafe ba a lokacin rikicin. Manyan masu kashe kudi suna ko'ina, daga Milan zuwa New York, daga Dubai zuwa China, Settepassi ya ce a wurin bude dakin baje kolinsa a babban birnin kasar Italiya. Kudi ba ya tsayawa, yana canza hannu, in ji shi. Iyalan da aka haifa a Florence, ƙwararru a cikin lu'u-lu'u da duwatsu masu daraja tsawon ƙarni huɗu, sun karɓi Faraone a cikin 1960 kuma suka haɓaka shi tare da Tiffany har zuwa 2000, lokacin da aka sayar da shagon da suka mallaka kuma Amurka. kamfanin ya koma wani sabon wuri. A ƙarshe Settepassi ya bar Tiffany a bara, bayan ya jagoranci ayyukanta na Turai tsawon shekaru ashirin, kuma ya yanke shawarar mai da hankali kan kasuwancin dangi. Mu masu yin kayan ado ne na dangi kuma koyaushe za mu kasance, in ji shi a shagon da aka sabunta a kan titin Montenapoleone na musamman wanda ya taɓa rabawa tare da Tiffany. Ya ce yana tsammanin zai karya ko da shekara mai zuwa, wanda hakan ya taimaka ta hanyar farfadowa a cikin masana'antar alatu. Ina ganin canji a cikin 2011, an riga an yi matakai da yawa, in ji shi. Da aka tambaye shi game da karuwar buƙatun alatu mai araha, Settepassi ya ce Farone yana da tarin tarin kayan sawa don ƙanana abokan ciniki, wani yunkuri da ba a taɓa yin irinsa ba a cikin ƙaƙƙarfan tarihin masu kayan ado. Wannan kayan ado ne ga masu tafiya ko zuwa bakin teku, in ji shi, yayin da masu wucewa ke kallon zoben zinare da yakutu da lu'u-lu'u a cikin tagogin kanti. Farashin matakin shigarwa ya tashi daga Yuro 500 ($ 698.5) don abin lanƙwasa na gwal akan abin wuyan igiya zuwa Yuro 20,000 don munduwa na gwal mai fure mai lu'u-lu'u. Ɗaya daga cikin nau'i-nau'i na iya kashe har zuwa Yuro miliyan 1. Sai dai, ba kamar Tiffany ba, Settepassi ya ce ba zai taba yin amfani da azurfa ba, duk da hauhawar farashin gwal da ke sa kayan ado su yi tsada. Zinariya mafaka ce a lokutan rikici, in ji shi. Sa hannun jari mara lokaci.