前蒂芙尼高管将重塑意大利精英品牌
2023-03-15
Meetu jewelry
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米兰（路透社生活！）——领导蒂芙尼之后 & 随着在欧洲的扩张，意大利珠宝商 Cesare Settepassi 肩负着将精英珠宝品牌打造成全球品牌的新使命。 这位意大利最古老的金匠家族之一的 67 岁成员上周告诉路透社，他看到了重新推出小众品牌 Faraone 的空间，该品牌因意大利皇家萨沃伊家族和歌剧女主角玛丽亚卡拉斯的前珠宝商而闻名，以满足富裕家庭日益增长的需求无论是在成熟市场还是新兴市场。 危机期间资金并未枯竭。 塞特帕西在意大利时尚之都的展厅开幕式上表示，从米兰到纽约，从迪拜到中国，挥金如土的人无处不在。 他说，金钱永远不会停止，它会易手。 这个出生于佛罗伦萨的家族在四个世纪以来一直是珍珠和珍贵宝石的专家，于 1960 年接管了 Faraone，并与蒂芙尼 (Tiffany) 共同发展，直到 2000 年，他们共同拥有的商店被出售并在美国上市。 公司搬迁至新址。 在领导蒂芙尼欧洲业务二十年后，塞特帕西最终于去年离开了蒂芙尼，并决定专注于家族企业。 “我们是家庭珠宝商，而且永远都是”，他在曾经与蒂芙尼共享的蒙特拿破仑大街上经过改造的商店里说道。 他表示，在奢侈品行业复苏的帮助下，他预计明年将实现收支平衡。 “我看到 2011 年出现了好转，已经采取了许多步骤，”他说。 当被问及对平价奢侈品日益增长的需求时，Settepassi 表示 Farone 为年轻客户推出了成衣系列，这在精致珠宝商的历史上是前所未有的举措。 他说，这些是那些旅行或去海滩的人的珠宝，而路人则盯着商店橱窗里镶有红宝石和钻石的金戒指。 入门级价格从 500 欧元（698.5 美元）的绳状项链金吊坠到 20,000 欧元的镶钻玫瑰金手链不等。 一件独一无二的作品售价高达 100 万欧元。 然而，与蒂芙尼不同的是，塞特帕西表示，他永远不会使用白银，尽管金价上涨使得珠宝更加昂贵。 他表示，黄金是危机时期的避难所。 这是一项永恒的投资。
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