前蒂芙尼高層將重塑義大利精英品牌
2023-03-15
Meetu jewelry
42
米蘭（路透社生活！）——領導蒂芙尼之後 & 隨著在歐洲的擴張，義大利珠寶商 Cesare Settepassi 肩負著將精英珠寶品牌打造成全球品牌的新使命。 這位義大利最古老的金匠家族之一的67 歲成員上週告訴路透社，他看到了重新推出小眾品牌Faraone 的空間，該品牌因意大利皇家薩沃伊家族和歌劇女主角瑪麗亞·卡拉斯(Maria Callas) 的前珠寶商而聞名，以滿足富裕家庭日益增長的需求無論是在成熟市場還是新興市場。 危機期間資金並未枯竭。 塞特帕西在義大利時尚之都的展廳開幕式上表示，從米蘭到紐約，從杜拜到中國，揮金如土的人無所不在。 他說，金錢永遠不會停止，它會易手。 這個出生於佛羅倫薩的家族在四個世紀以來一直是珍珠和珍貴寶石的專家，於1960 年接管了Faraone，並與蒂芙尼(Tiffany) 共同發展，直至2000 年，他們共同擁有的商店被出售並在美國上市。 公司搬遷至新址。 在領導蒂芙尼歐洲業務二十年後，塞特帕西最終在去年離開了蒂芙尼，並決定專注於家族企業。 “我們是家庭珠寶商，而且永遠都是”，他在曾經與蒂芙尼共享的蒙特拿破崙大街上經過改造的商店裡說道。 他表示，在奢侈品產業復甦的幫助下，他預計明年將達到收支平衡。 「我看到 2011 年出現了好轉，已經採取了許多步驟，」他說。 當被問及對平價奢侈品日益增長的需求時，Settepassi 表示 Farone 為年輕客戶推出了成衣系列，這在精緻珠寶商的歷史上是前所未有的舉措。 他說，這些是那些旅行或去海灘的人的珠寶，而路人則盯著商店櫥窗裡鑲有紅寶石和鑽石的金戒指。 入門價格從 500 歐元（698.5 美元）的繩狀項鍊金吊墜到 20,000 歐元的鑲鑽玫瑰金手鍊不等。 一件獨一無二的作品售價高達 100 萬歐元。 然而，與蒂芙尼不同的是，塞特帕西表示，他永遠不會使用白銀，儘管金價上漲使得珠寶更加昂貴。 他表示，黃金是危機時期的避難所。 這是一項永恆的投資。
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