Ababini kubavelisi bezacholo zegolide ezinkulu, ezigcinwe ngasese i-Aurafin kunye ne-Burbank-based OroAmerica Inc., bavumile ngolwe-Lwesithathu ukuba badibane kwintengiselwano ye-74 yezigidi zeerandi eza kwandisa iinkampani ezimbini imigca yemveliso ukufikelela kuzo zonke iintlobo zabathengi, kwabo bathenga ngesaphulelo. amatyathanga kwabo bakhetha ubucwebe obugqwesileyo.Abaninimasheya be-OroAmerica abakayivuma isivumelwano kunye neenkcukacha malunga nokudityaniswa bekusaqukunjelwa. Kodwa iinkampani ezimbini zikhuphe isitatimende esithi iTamarac, i-Fla.-based Aurafin iya kunika i-$ 14 isabelo semali kwi-stock ye-OroAmericas.Izabelo ze-OroAmerica zinyuke nge-$ 2.76, okanye i-29%, ukuvala i-$ 12.36 kwi-Nasdaq. Kodwa ixabiso lokuvala lalingaphantsi kwe-bid ye-Aurafins, iphakamisa amathandabuzo malunga nesivumelwano phakathi kwabatyali-mali.Zombini iinkampani zenza kwaye zisasaze ubucwebe bekarat-igolide kwiintlobo ezahlukeneyo zase-U.S. abathengisi, ukusuka kwiWal-Mart Stores Inc., enye yezizwe ezinkulu zabathengisi bezacholo, ukuya kubaqhubi bevenkile abazimeleyo. Intengiso yokuthengisa ubucwebe e-United States iye yanyuka ngokuthe ngcembe kule minyaka imbalwa idlulileyo, kubandakanywa i-6% kwintengiso yobucwebe begolide kulo nyaka uphelileyo, ngokutsho kweBhunga leGolide leHlabathi.Phakathi kwemfuno ekhulayo, abavelisi bajonga ukudibanisa njengendlela elula yokuvelisa ubunzima. ubuninzi ngokukhawuleza kwaye ufikelele kubathengi belizwe ngalinye, abahlalutyi bathi.Abathengisi, njenge-Wal-Mart kunye ne-QVC, inethiwekhi yokuthenga ekhaya, bakhetha ukujongana nomenzi onokunika uluhlu lweemveliso, utshilo uJohn Calnon, ubucwebe be-vice-president. , Americas, kwiWorld Gold Council.I-Aurafins yegolide yaseNtaliyane ecolekileyo, ethengiswa kakhulu kwiivenkile ezizimeleyo, izalisekisa i-OroAmericas engabizi kakhulu, ubucwebe be-trendier obufumaneka kwiiklabhu ezithengiswayo, i-retail chain chain kunye neevenkile zesebe. Isibhengezo Abasetyhini babo bonke abantu bathenga ubucwebe begolide ngoku, utshilo uCalnon. Ngobuchule, kubalulekile ukubonelela ngeemveliso eziwela kwizibiyeli zamaxabiso ahlukeneyo.U-Ed Leshansky, umlawuli wezentengiso we-Aurafin, uthe akanakuchaza kabanzi ngesi sibonelelo, kodwa wathi izitayile zobucwebe be-OroAmericas ziya kwandisa iinketho zenkampani.Amagosa e-OroAmerica ayengekho. ukugqabaza. Kwisaziso sokudityaniswa, i-CEO ye-OroAmerica uGuy Benhamou uthe uya kuhlala engumongameli we-OroAmerica ukuba iba yiyunithi ye-Aurafin.OroAmerica isebenza kwindawo yokuvelisa kwindawo yayo yaseBurbank apho yenza uninzi lweemveliso zayo. nangona ukwehla ngokubanzi kwiintengiso ezichazwe ngabathengisi abaninzi. Kunyaka-mali ophele ngoFeb. I-2 intengiso yeenkampani inyuke nge-1% ukuya kwi-171.7 yezigidi zeedola. Ngo-1998, i-OroAmerica yathenga ishishini lobucwebe begolide lase-Minneapolis le-Jene karat-gold. Kwi-1999, i-OroAmerica yenza ibhidi engaphumelelanga yokuthenga uMichael Anthony Jewelers Inc., enye i-U.S ephezulu. umenzi wegolide-zacholo. UMichael Anthony Jewelers wayebonise umdla ekufumaneni i-OroAmerica ngo-1996. (QALA UMHLAHHLELA WE-INFOBOX / INFOGRAPHIC)Ukumbiwa kweGold Advertisement Jewelry maker uAurafin unike abanini-zabelo be-OroAmericas i-$14 ngesabelo ngasinye, okanye i-premium ye-46% ngaphezu kwexabiso lokuvala ngoLwesibini. Kwiminyaka emithathu edlulileyo, isitokhwe siye sarhweba kwi-$ 6 ukuya kwi-$ 12 uluhlu. I-OroAmerica, ukuvalwa kwenyanga kunye nokugqibela ngoNasdaqLwesithathu: $ 12.36, i-$ 2.76 Umthombo: Iindaba zeBloomberg
![Umvelisi wezacholo u-Aurafin unikezela ngokuThenga i-OroAmerica eyiRival 1]()