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梅根·马克尔 (Meghan Markle) 令黄金销量闪闪发光

纽约(路透社)——珠宝商表示,梅根·马克尔效应已蔓延至黄金珠宝,有助于提振 2018 年第一季度美国的销售,预计将进一步增长。

根据世界黄金协会的数据,今年前三个月是美国黄金首饰需求自 2009 年以来最强劲的第一季度。 卖家表示,这在很大程度上是由于公众对美国演员梅根·马克尔的迷恋,梅根·马克尔去年 11 月与英国哈里王子订婚,并于周六在一场令人眼花缭乱的仪式上与他结婚。

苏塞克斯公爵夫人梅根偏爱黄金。

纽约 R 的 David Borochov 表示,大约在订婚期间,我们开始看到黄金销量增加,过去几个月销量增长更多。&R Jewelers 周四表示。 今年黄金首饰销量增长了约 30%。

珠宝商表示,过去 15 年里,白金、白银和铂金一直是​​珠宝和情侣喜结连理的首选金属。 在过去的几年里,玫瑰金已成为人们的最爱,而黄金则被认为已经过时了。

博罗乔夫表示,他通常出售约 70% 至 80% 的白金和铂金,以及 20% 至 30% 的黄金和玫瑰金。 他预计后者将会增加。

纽约皇冠珠宝商 (Crown Jewelers) 老板 Nerik Shimunov 表示,我们看到(黄金珠宝销量)较​​年初增长了约 20%,该公司专门为名人定制珠宝。

梅根和哈里去年 11 月告诉 BBC,黄金是她的最爱;她的订婚戒指镶嵌在那种金属上。

丹尼尔·利维 (Daniel Levy) 表示,订婚后,总部位于芝加哥的 Daniel Levy Jewelry 的黄金首饰销售额增长了 10%,这主要是因为白金过剩,不过他也指出,黄金首饰的销售已明显转向黄金。

世界黄金协会市场情报总监阿利斯泰尔·休伊特 (Alistair Hewitt) 表示,名人购买会影响珠宝销售。 委员会 2016 年的研究发现,22% 的美国人 女性购买珠宝或奢侈时装的灵感来自于杂志和报纸,另外 11% 的女性则认为受到了名人的影响。

他说,看到皇室婚礼的报道(包括订婚戒指和结婚戒指的选择)影响购物者的行为也就不足为奇了。

梅根·马克尔 (Meghan Markle) 令黄金销量闪闪发光 1

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