Gina akan Instagram

Instagram, aikace-aikacen raba hotuna da Facebook ya saya a farkon wannan shekara, har yanzu bai gano hanyar samun kudi ba. Amma wasu masu amfani da shi suna da. Wadannan ’yan kasuwa sun fahimci cewa za su iya komawa kan shaharar Instagram, wanda ke da masu amfani da sama da miliyan 100, kuma su kirkiro kasuwancin nasu, wasu daga cikinsu sun zama masu riba sosai. Ayyuka kamar Printstagram, alal misali, suna barin mutane su juya hotunan Instagram zuwa kwafi, kalandar bango da lambobi. Ƙungiya na masu zanen kaya suna gina hoton hoto na dijital don hotuna na Instagram. Kuma wasu sun fahimci kawai cewa app ɗin wuri ne mai kyau don buga hotunan abubuwan da suke ƙoƙarin sayarwa. Jenn Nguyen, mai shekaru 26, tana da mabiya 8,300 a Instagram, inda ta wallafa hotunan matan da suka yi kwalliya wadanda ke sanye da alamar gashin ido na karya. "Lokacin da muka sanya sabon hoton wani da ke sanye da bulala, nan take muna ganin tallace-tallace," in ji ta.New waveNguyen wani bangare ne na gungun 'yan kasuwa na Instagrammers wadanda suka mayar da abincinsu zuwa tagogin shago mai kama-da-wane, cike da kayan adon hannu, kayan kwalliyar ido, manyan sneakers, kyawawan na'urorin yin burodi, kayan girki na yau da kullun da zane-zane na al'ada.Wadanda ke son siyar da abubuwa akan Instagram dole ne su yi amfani da dabarun ƙarancin fasaha. Instagram ba ya ƙyale masu amfani su ƙara hanyoyin haɗi zuwa hotunan hotunan su, don haka 'yan kasuwa dole ne su jera lambar waya don yin oda.Mafi yawan mutanen da ke ɗaukar wannan hanyar tallace-tallace su ne ƙananan 'yan kasuwa da masu fasaha, suna neman wata hanya don nemo abokan ciniki don su. shagunan kaya da kasuwancin kayan ado. Instagram wata hanya ce mai ban sha'awa "saboda hoto yana fassara zuwa kowane harshe," in ji Liz Eswein, wani manazarci na dijital "Yana da sauƙi a rasa a cikin ruɗewar wasu cibiyoyin sadarwa kamar Facebook da Twitter," in ji ta. haɓaka da haɓakar fashewar sabis. . A watan Oktoba, sabis na wayar hannu yana da masu baƙi miliyan 7.8 a kullun fiye da miliyan 6.6 na Twitter. Facebook da Instagram duka sun ƙi yin magana game da yadda Instagram zai iya samun kuɗi kai tsaye. kamar yadda yake da app na kansa. Tun farkon farkonsa, Instagram ya gayyaci masu haɓakawa da ’yan kasuwa don danna fasaharsa da gina nasu aikace-aikacen kuma ba su yi ƙoƙarin cajin wannan gata ba.Amma wasu kamfanonin Intanet sun yanke ayyukan ƙarawa waɗanda suka taimaka wajen faɗaɗa masu amfani da su. Misali na baya-bayan nan shine Twitter. Da farko kamfanin ya yi maraba da masu kirkire-kirkire a waje, amma sai ya ji matsin lamba daga masu saka hannun jari don samun kudi kuma ya fara rufe hanyoyin shiga.Kevin Systrom, babban jami'in Instagram, ya ce zai dauki kasuwancin e-commerce a matsayin hanyar samun kudaden shiga ga sabis ɗin. . A cikin imel, Systrom ya ce Instagram ba shi da wani shiri na dakile ayyukan da suka dogara da Instagram nan ba da jimawa ba, muddin ba su saba wa manufofin Instagram ba. - Sabis na Labarai na New York Times