Kusonkhanitsa Zodzikongoletsera Zovala Kuyambira m'ma 1950s

Njira yopangira golide idapangidwa ndi Nehemiah Dodge mu msonkhano wake ku Providence, Rhode Island. Pamene njira yopangira golidi ndi zitsulo zosafunikira idayengedwa m'kupita kwa nthawi, kupanga zodzikongoletsera zambiri tsopano kunali kotheka. Malo akuluakulu opangira zinthu anali Newark, New Jersey; Attleboro, Massachusetts; Providence, Rhode Island, ndi New York. California idakhala likulu lazopanga kumapeto kwa zaka za m'ma 1930.

Kuvutika Kwakukulu kunachititsa kuti kuchepetsedwa kwa kupanga zodzikongoletsera zabwino. Okonza zodzikongoletsera zabwino adapeza ntchito ndi opanga zovala zodzikongoletsera, motero zimapangitsa kuwonjezeka kwa khalidwe ndi mapangidwe a zidutswa. Panthawi ya nkhondo yachiwiri ya padziko lonse opanga zodzikongoletsera anapatsidwa mndandanda wazitsulo zomwe sizinali zololedwa kugwiritsidwa ntchito monga zitsulo zambiri zinkafunika pankhondo. Zodzikongoletsera zobvalazo zidapangidwa kuchokera kuzinthu zosiyanasiyana kuphatikiza matabwa, mapulasitiki, ndi pasitala.

Zochitika ziwiri zidachitika mzaka za m'ma 1950 zomwe zidakhudza msika wa zodzikongoletsera. Mu 1955 ndipo ad judge anagamula zodzikongoletsera zovala zinali "ntchito ya luso." Ndi chigamulochi, makampani adayamba kugwiritsa ntchito zizindikiro zotetezedwa kuti ateteze zidutswa zawo. Tsopano popeza makampani adalemba zidutswa zawo zidakhala zosavuta kuti osonkhanitsa azindikire wopanga komanso nthawi yomwe chidutswacho chidapangidwa.

Chochitika chachiwiri chomwe chinachitika pakati pa zaka za m'ma 1950 chinali kupanga njira yapadera yomwe imaphatikizapo zokutira ma rhinestones. Chophimbacho chinapangitsa kuti miyalayi ikhale yowoneka bwino yotchedwa "aurora borealis." Okonza Zodzikongoletsera Atatu Azaka za m'ma 1950 Eisenberg Eisenberg Jewelry, Inc. idakhazikitsidwa mwalamulo mu 1940, ndikupanga zodzikongoletsera zokhazokha. Inakhala ikupanga zovala zachikazi kuyambira koyambirira kwa zaka za m'ma 1900. Zodzikongoletsera poyamba zidapangidwa kuti zigwirizane ndi mzere wa zovala za akazi. Komabe, zodzikongoletsera zomwe zinapangidwa ndi Kampani ya Eisenberg zinali zapamwamba kwambiri kotero kuti ogula ankafuna zodzikongoletsera m'malo mwa zovala zomwe ankafuna kuvala. Zodzikongoletsera za Eisenberg zili ndi zizindikiro zingapo, ngakhale m'zaka za 1958-1970 zidutswa zambiri sizinalembedwe. Pakati pa 1949 ndi 1958, zodzikongoletserazo zidalembedwa mawu akuti Eisenberg Ice m'malembo a block.

Kramer Kramer Jewelry Creations inali kampani yomwe idakhazikitsidwa panthawi ya nkhondo yachiwiri yapadziko lonse ndipo inkagwira ntchito ku New York. Zigawo zomwe zidapangidwa panthawiyi zidalembedwa kuti "Kramer," "Kramer N.Y.," kapena "Kramer waku New York." M'zaka za m'ma 1950 Kramer adalembedwa kuti apange ndi kupanga zodzikongoletsera za Christian Dior. Zigawo zopangidwira Dior zidalembedwa kuti "Christian Dior ndi Kramer," "Dior ndi Kramer," kapena "Kramer for Dior." Zokonda za zodzikongoletsera za Kramer zimaphatikizapo maluwa, makamaka maluwa owoneka ngati organic opangidwa ndi enamel yamitundu kapena ma petals ndi masamba.

Napier Napier adadziwika ndi zodzikongoletsera m'zaka za m'ma 1920. Pofika kumapeto kwa zaka za m'ma 1940 mpaka m'ma 1950 Napier anali wotchuka chifukwa cha mikanda yagolide ya rozi ndi mikanda yokhala ndi miyala yowoneka bwino komanso yamitundumitundu, komanso mapangidwe olimba mtima a zithumwa ndi zibangili. Kampani ya Napier idagwiritsa ntchito dzina loti "Napier" lomwe lili mkati mwa makona anayi. Kutsatira kugulitsa kwa Napier Company mu 1999 chizindikiro cha Napier chinalembedwa m'mawu.

Mafashoni a Clothing-Jewelry Link Women's m'zaka za m'ma 1950 adakhala achikazi kwambiri. Kupita patsogolo kwa nsalu kunalola kuti zovala zivale popanda kusowa chitsulo, zomwe zimapatsa amayi mawonekedwe oyera oyera. Zodzikongoletsera zinakhala ndi maonekedwe atsopano kuti ziyamikire masitayelo atsopano a zovala. Zodzikongoletsera zodzikongoletsera zomwe zidapangidwa panthawiyi zidakhala zazikulu. Ndemanga zina zinali zazikulu kwambiri zomwe atolankhani adazitcha "makutu". Ngale zazikulu ndi zojambula zamaluwa zinali zodziwika bwino zinali mikanda yolemera ya mikanda, zibangili zingapo zoimilira, ndi ndolo zazitali zamapewa.

Zodzikongoletsera za Summary Costume zomwe zidapangidwa m'zaka za m'ma 1950 zidakhudzidwa ndi zochitika zachuma ndi zapadziko lonse zomwe zidachepetsa zida zopangira zinthu ndikulimbikitsa opanga zodzikongoletsera kuti ayambe kupanga zodzikongoletsera. Sizodzikongoletsera zonse zomwe zimalembedwa kapena kusainidwa ndipo ngakhale mkati mwa kampani pali nthawi zomwe zidutswazo zidayikidwa chizindikiro komanso nthawi zina zomwe zidutswazo sizinalembedwe. Nthawi ndi nthawi, kampaniyo imatha kusintha.

Zovala panthawiyi ndizolimba mtima. Zojambula zanyama ndi zamaluwa zinali zotchuka. Zodzikongoletsera zaku Western zidayambanso kukhala zapamwamba pomwe Roy Rogers ndi Gene Autry anali atanyamula malo owonetsera kanema.