Ukuqoqa Ubucwebe Bemvunulo Kusukela Ngawo-1950

Inqubo yokucwecwa kwegolide yathuthukiswa nguNehemiah Dodge endaweni yakhe yokusebenzela eProvidence, Rhode Island. Njengoba inqubo yokucwenga igolide ngezinsimbi ezingabalulekile yayicwengisiswa ngokuhamba kwesikhathi, ukukhiqizwa ngobuningi kobucwebe bemvunulo kwase kusenzeka. Izikhungo ezinkulu zokukhiqiza zazihlanganisa neNewark, eNew Jersey; e-Attleboro, Massachusetts; Providence, Rhode Island, naseNew York. I-California yaba isikhungo esikhulu sokukhiqiza ngasekupheleni kwawo-1930.

Ukuwohloka Okukhulu Kwezomnotho kwaphumela ekuncipheni kokwenziwa kwezinto zokuhloba ezinhle. Abaklami bobucwebe abahle bathola umsebenzi nabakhiqizi bezingubo zokugqoka, ngaleyo ndlela kubangele ukwanda kwekhwalithi nokuklama kwezingcezu. Phakathi neMpi Yezwe II abakhiqizi bobucwebe banikezwa uhlu lwezinsimbi ezazingasavunyelwe ukusetshenziswa njengoba izinsimbi eziningi zazidingeka emzamweni wempi. Ubucwebe bezingubo zabe senziwa ngemikhiqizo ehlukahlukene ehlanganisa ukhuni, amapulasitiki, ne-pasta.

Izehlakalo ezimbili zenzeka ngeminyaka yawo-1950 ezaba nomthelela omuhle emakethe yobucwebe bezingubo. Ngo-1955 futhi ijaji lesikhangiso linqume ubucwebe bezingubo "kwakuwumsebenzi wobuciko." Ngalesi sinqumo, izinkampani zaqala ukusebenzisa izimpawu ezinamalungelo obunikazi ukuvikela izingcezu zazo. Manje njengoba izinkampani zimaka izingcezu zazo kwaba lula kubaqoqi ukuhlonza umenzi kanye nesikhathi lapho ucezu lwakhiqizwa.

Isenzakalo sesibili esenzeka phakathi neminyaka yawo-1950 kwaba ukuthuthukiswa kwenqubo ekhethekile eyayihilela ukumboza ama-rhinestones. Ukumbozwa kwanikeza ama-rhinestones ukubukeka okukhazimulayo okwaziwa ngokuthi "i-aurora borealis." Abaklami Abathathu Bobucwebe Abakhulu bango-1950s Eisenberg Eisenberg Jewelry, Inc. yasungulwa ngokusemthethweni ngo-1940, ikhiqiza ubucwebe bemvunulo kuphela. Yayikhiqiza izingubo zabesifazane kusukela ekuqaleni kwawo-1900. Ubucwebe ekuqaleni benzelwe ukuxhumanisa nomugqa wezingubo zabesifazane. Kodwa-ke, ubucwebe obakhiwe yiNkampani yakwa-Eisenberg babubekhwalithi ephezulu kangangokuthi abathengi bafuna lobu bucwebe kunezingubo okwakuhloswe ukuba zigqokwe ngazo. Ubucwebe be-Eisenberg bunezimpawu ezimbalwa, nakuba phakathi neminyaka ye-1958-1970 izingcezu eziningi azizange zimakwe. Phakathi kuka-1949 no-1958, ubucwebe babubhalwe ngamagama athi Eisenberg Ice ngezinhlamvu ze-block.

I-Kramer Kramer Jewelry Creations kwakuyinkampani eyasungulwa phakathi neMpi Yezwe II futhi yasebenza eNew York. Izingcezu ezidalwe ngalesi sikhathi bezimakwe ngokuthi"Kramer," "Kramer N.Y.," noma "Kramer of New York." Ngawo-1950 u-Kramer waqashwa ukudizayina futhi akhiqize ubucwebe bemvunulo ye-Christian Dior. Izingcezu eziklanyelwe i-Dior zazimakwe ngokuthi "Christian Dior ngo-Kramer," "Dior by Kramer," noma "Kramer for Dior." Izintandokazi zobucwebe be-Kramer zifaka izimbali, ikakhulukazi imiklamo yezimbali ebukeka njengemvelo eyenziwe ngoqweqwe lwawo olunemibala noma amacembe namaqabunga.

U-Napier Napier waziwa ngobucwebe bemvunulo ngeminyaka yawo-1920. Ngasekupheleni kweminyaka yawo-1940 kanye neminyaka yawo-1950 iNapier yayisidume ngamabhulashi ayo egolide e-rose kanye nemigexo efakwe ama-rhinestones acacile nanemibala, kanye nemiklamo enesibindi yezintelezi namasongo. Inkampani yaseNapier isebenzise igama elithi "Napier" elifakwe phakathi kukanxande. Ngemva kokudayiswa kweNkampani yaseNapier ngo-1999 uphawu lokuthengisa lwaseNapier lwabhalwa ngombhalo.

Imfashini ye-Clothing-Jewelry Link yabesifazane ngeminyaka yawo-1950 yaba ngeyabesifazane kakhulu. Ukuthuthuka kwezindwangu kwavumela izingubo ukuba zigqokwe ngaphandle kwesidingo soku-ayina, okuhlinzeka abesifazane ukubukeka okusha okuhlanzekile. Ubucwebe buthathe ukubukeka okusha ukuncoma izitayela ezintsha zokugqoka. Ubucwebe bemvunulo obudalwe ngalesi sikhathi buthathe izilinganiso ezinkulu. Amanye amacici ayemakhulu kangangokuthi umshini wokunyathelisa wawuchaza ngokuthi "ama-muffs endlebeni." Amaparele amakhulu nezithombe zezimbali zazidumile kwakuyimigexo yezintambo enobuhlalu esindayo, amasongo amaningi okuma, namacici obude behlombe.

Isifinyezo Ubucwebe be-Costume obukhiqizwe ngeminyaka yawo-1950s bathonywa izenzakalo zezomnotho nezwe ezazilinganiselwe izinto zokukhiqiza izinto futhi zakhuthaza abaklami bobucwebe abahle ukuthi baphendukele ekuklameni ubucwebe bemvunulo. Akubona bonke ubucwebe bemvunulo obumakiwe noma obusayiniwe futhi ngisho nangaphakathi enkampanini kunezikhathi lapho izingcezu zazimakwa khona nezinye izikhathi izingcezu zingamakwanga. Ngezikhathi ezithile inkampani yayishintsha uphawu.

Imvunulo ngalesi sikhathi igqamile. Imidwebo yezilwane nezimbali yayidumile. Ubucwebe betimu yaseNtshonalanga nabo base buba yimfashini njengoba uRoy Rogers noGene Autry babepakisha amathiyetha ama-movie.