Montreal-based jeweler Birks yakabuda kubva pakugadziridza kushandura purofiti mugore rayo rekupedzisira rezvemari sezvo mutengesi akazorodza chitoro chake uye akaona kuwedzera kwekutengesa kwemawachi eumbozha uye zvishongo. Mukuru weBirks Group Inc. akadaro Chipiri mushure mekunge kambani yataura zvakavandudzwa zvepagore mhedzisiro yemari 2016, yakapera Kurume 26. Chii chiri kuitika mumusika ihombe polarization. Musika wepamusoro-soro unoramba uchikura, uye mutengo wekupinda, unodhura unodhura, uri kukura zvakare. Chii chiri kunetsa panguva ino chiri pakati.Iyo 137-year-old retailers strategy yekuwedzera nekuvandudza assortment yayo yemhando yepamusoro zvishongo uye mawachi brand anosanganisira Cartier, Van Cleef. & Arpels, Breitling, Frederique Constant naMesika vakabhadhara, akadaro, zvichikurudzira kukura kwekutengesa kwechitoro chimwe chete. Isu takava nekukura kwakakosha naVan Cleef naCartier.Birks yavo yakazvimiririra label kuunganidzwa inotarisa inokwanisika inodhura yekupedzisira yezviratidziro. Its in-house 18K goridhe muunganidzwa wemhete, mapendants, mhete, uye zvishongo, semuenzaniso, inotengesa pakati pemadhora zviuru gumi nemazana manomwe emadhora. Zvichakadaro, indasitiri yese inoramba iri pasi pekumanikidzwa.Birks, inoshandisa zvitoro makumi mana nematanhatu zvezvishongo muCanada nemuFlorida uye Georgia pasi peMayors brand, yakavhara zvitoro zviviri muCanada gore rapfuura remari mushure mekuvhara maviri muUS uye maviri muCanada mune zvemari 2015.Takasarudza kuisa pfungwa dzedu pazvitoro zvine pundutso yakakura izvo zvakaunza kudzoka kwakashata kana kudiki kwatisina kuchengeta, akadaro Bdos.(Restructuring) ndiyo nyaya yevatambi vakawanda muindasitiri yekutengesa, akawedzera. Zvivakwa zvinofanirwa kuve zvakareruka uye zvidiki uye zvinochinjika sezvinobvira kuitira kuti zvibudirire.Kuwedzera pakuvhara zvitoro, Birks yakashanda kubhadhara mari uye kuvandudza kushanda kwayo kwekushanda kuburikidza nehurongwa hutsva.Mumari ya2016 kambani yakatumira purofiti yeUS. $5.4 miriyoni, kana masendi makumi matatu eUS per share, zvichienzaniswa nekurasikirwa kwemari inosvika US$8.6 miriyoni, kana (48 cents US) mumari ya2015. Munguva yefiscal 2016, kambani yakatora US$800,000 yekuchaja yakabatana nehurongwa hwekuvandudza mashandiro hwakatangwa gore. pakutanga kwemari ya2015, payakatora US$2.6 miriyoni. Iyo kambani yakanyora zvakare US $ 3.2 miriyoni kuwana mu2016 yekutengeswa kweiyo makambani ekutengesa chikamu.Kusingabatanidze mutero we2016 uye kuwana, Birks akaisa mambure emari yeUS $ 3 miriyoni, kana US17 cents per share, zvichienzaniswa nekurasikirwa kweUS. $3.1 miriyoni (US17 cents per share) in fiscal 2015.Same-store sales, a key retail metric that allies volume at a opener a more than a year, akasimuka zvikamu zvitatu kubva muzana mumari inogara iripo zvichienzaniswa nefiscal 2015. Kutengeswa kweNet kwakawira kuUS. $285.8 miriyoni yemari 2016 kubva kuUS $301.6 miriyoni muna 2015 nekuda kwekushomeka kwedhora reCanada. Kusingabatanidzi zvinhu zvemari, kutengesa kwakakwira US $ 4.4 miriyoni mumari ye2016 pamari inogara iripo.Nhau dzinouya sezvo Birks nezvimwe zvishongo zvichinetsana nekuchinja kwemusika, zvichikurudzirwa nekukwira kwekutengesa kwezvishongo zvepamhepo.Nepo iyo online misika yezvishongo zvakanaka zvikamu zvina kusvika zvishanu muzana zvekutengesa zvishongo zvepasi rose, sekureva kweDublin-based firm Research and Markets, iri kukura nekukurumidza uye inotarisirwa kutora gumi muzana yemusika panosvika 2020. pane kutyisidzira zvidhinha nezvitoro zvedhaka, Bdos akadaro. Birks iri kushanda kuti iwedzere kuvepo kwayo pamhepo kubva pazvikamu zviviri kubva muzana zvemari yese sezvo ichishanda panguva imwe chete kuvandudza zvitoro, uye yakagadziridza chikamu chimwe muzvitatu chetiweki yechitoro chayo nezvimwe zvasara. kupedzwa mumakore maviri kusvika matatu anotevera.Kambani inodawo kukura kuburikidza nekuparurwa kweholesale division, uye iri muhurukuro dzekuvhura Birks branded shop-in-shops mukati mevamwe vatengesi vane hunyanzvi mushure memutyairi akabudirira kumhanya panzvimbo yayo. zvitoro zveMayor mumakore achangopfuura. Zvinotaridzika zvinovimbisa, Bdos akadaro nezvenhaurirano. Zvakaoma mukutengesa izvozvi, asi isu tinotenda kuti kune mikana yekukura ipapo. Migove yeBirks, inotengeserana neNew York Stock Exchange, yakakwira kudarika 580 per cent kusvika US$3.66 pakati pezuva.
![Birks Anoshandura purofiti Mushure mekugadzirisazve, Anoona Shine mukati 1]()