Birks Hloov cov txiaj ntsig tom qab kev txhim kho, Pom ci hauv

Montreal-raws li jeweler Birks tau tshwm sim los ntawm kev hloov kho kom tau txais txiaj ntsig hauv nws cov nyiaj xyoo dhau los raws li tus neeg muag khoom tau hloov kho nws lub khw muag khoom thiab pom kev muag khoom ntawm cov khoom kim heev watches thiab cov hniav nyiaj hniav kub.Kev muag khoom nyob rau hauv siab tseem loj hlob, Jean-Christophe Bdos, tus thawj coj. Tus thawj coj ntawm Birks Group Inc. tau hais rau hnub Tuesday tom qab lub tuam txhab tau tshaj tawm cov txiaj ntsig tau zoo txhua xyoo rau xyoo 2016, xaus rau Lub Peb Hlis 26. Qhov tshwm sim hauv kev ua lag luam yog polarization loj. Kev lag luam high-end nce zuj zus, thiab tus nqi nkag, cov khoom kim heev pheej yig, tseem loj hlob tuaj. Dab tsi yog qhov kev sib tw tam sim no yog nyob nruab nrab ntawm.Lub 137-xyoo-laus cov khw muag khoom lub tswv yim kom nce thiab txhim kho nws cov khoom ntawm high-end hniav nyiaj hniav kub thiab saib hom xws li Cartier, Van Cleef & Arpels, Breitling, Frederique Constant thiab Messika tau them tawm, nws hais tias, txhawb nqa tib lub khw muag khoom loj hlob. Peb tau muaj kev loj hlob tseem ceeb nrog Van Cleef thiab Cartier.Birks tus kheej daim ntawv sau npe lub hom phiaj ntawm cov khoom kim heev uas pheej yig kawg ntawm lub spectrum. Nws nyob hauv tsev 18K kub sau cov nplhaib, pendants, tsej, thiab bracelets, piv txwv li, khw muag khoom ntawm $ 1,000 thiab $ 7,000.Txawm li cas los xij, kev lag luam tag nrho tseem nyob hauv siab.Birks, uas ua haujlwm 46 lub khw muag khoom kim heev hauv Canada thiab hauv Florida thiab Georgia nyob rau hauv lub npe Mayors, kaw ob lub khw muag khoom hauv Canada xyoo tas los tom qab kaw ob qho hauv Asmeskas. thiab ob qho hauv Canada hauv kev siv nyiaj xyoo 2015.Peb tau txiav txim siab los mloog peb cov kev siv zog ntawm cov khw muag khoom nrog cov txiaj ntsig tseem ceeb uas ua rau cov khoom tsis zoo lossis cov nyiaj rov qab me me uas peb tsis tau khaws cia, Bdos tau hais.(Kev kho dua tshiab) yog rooj plaub rau ntau tus neeg ua si hauv khw muag khoom, nws ntxiv. Cov kev tsim kho vaj tse yuav tsum ua kom lub teeb thiab slim thiab yoog raws li qhov ua tau kom ua tiav.Ntxiv rau kev kaw cov khw muag khoom, Birks tau ua haujlwm los them tus nqi thiab txhim kho nws cov kev ua haujlwm zoo los ntawm cov tshuab tshiab.In fiscal 2016 lub tuam txhab tshaj tawm cov nyiaj tau los ntawm Teb Chaws Asmeskas $ 5.4 lab, los yog 30 xees US ib feem, piv nrog cov poob ntawm US $ 8.6 lab, los yog (48 xees US) nyob rau hauv 2015 fiscal 2015.Nyob rau hauv lub xyoo 2016, lub tuam txhab coj ib tug US $ 800,000 tus nqi cuam tshuam nrog ib tug ua hauj lwm restructuring txoj kev npaj pib ib xyoos. ua ntej xyoo 2015, thaum nws tau them US $ 2.6 lab. Lub tuam txhab kuj tau sau txog US $ 3.2 lab nce hauv 2016 rau kev muag khoom ntawm nws cov tuam txhab muag kev faib khoom. Tsis suav nrog 2016 tus nqi thiab qhov nce, Birks tau tshaj tawm cov nyiaj tau los ntawm US $ 3 lab, lossis US 17 xees ib feem, piv nrog qhov poob ntawm US $ 3.1 lab (US17 xees ib feem) hauv kev siv nyiaj xyoo 2015.Same-khw muag khoom, ib lub khw muag khoom tseem ceeb uas muaj qhov ntim ntau ntawm cov chaw qhib rau ntau tshaj ib xyoos, tau nce peb feem pua ​​​​hauv cov txiaj ntsig tas li piv nrog cov nyiaj xyoo 2015.Net muag poob rau US $ 285.8 lab rau nyiaj txiag xyoo 2016 los ntawm US $ 301.6 lab hauv 2015 vim tias tsis muaj zog Canadian duas. Tsis suav nrog cov txiaj ntsig txiaj, kev muag khoom tau nce US $ 4.4 lab hauv kev siv nyiaj xyoo 2016 ntawm qhov txiaj ntsig tsis tu ncua.Cov xov xwm tuaj raws li Birks thiab lwm cov jewelers sib tw nrog kev hloov pauv ntawm kev lag luam, spurred los ntawm kev nce hauv online khoom kim heev cov hniav nyiaj hniav kub muag.Thaum lub khw muag khoom zoo nkauj hauv online. Tsuas yog plaub mus rau tsib feem pua ​​​​ntawm kev muag khoom thoob ntiaj teb cov hniav nyiaj hniav kub, raws li Dublin-raws li Kev Tshawb Fawb thiab Kev Lag Luam, nws tau loj hlob sai thiab xav tias yuav ntes 10 feem pua ​​​​ntawm kev ua lag luam los ntawm 2020.Kuv pom kev muag khoom hauv online yog ib qho ntxiv rau kev lag luam. tshaj li qhov kev hem thawj rau cov khw muag khoom cib thiab mortar, Bdos tau hais tias.Birks tab tom ua haujlwm nthuav dav nws cov khoom siv online los ntawm tam sim no ob feem pua ​​​​ntawm tag nrho cov nyiaj tau los vim nws ua haujlwm ib txhij los txhim kho cov khw muag khoom, thiab tau kho dua li ib feem peb ntawm nws lub khw network nrog cov seem. yuav tsum tau ua kom tiav nyob rau hauv ob mus rau peb lub xyoos tom ntej no.Lub tuam txhab kuj xav kom loj hlob los ntawm lub community launch ntawm ib tug lag luam wholesale division, thiab yog nyob rau hauv kev sib tham qhib Birks branded khw-hauv-khoom sab hauv ntawm lwm cov khw muag khoom tshwj xeeb tom qab ib tug ua tiav pilot khiav ntawm nws. tus tswv kav khw muag khoom nyob rau hauv xyoo tas los.Nws zoo li kev cog lus, Bdos hais txog kev sib tham. Nws yog qhov nyuaj hauv khw muag khoom tam sim no, tab sis peb ntseeg tias muaj txoj hauv kev loj hlob nyob ntawd. Birks shares, uas pauv ntawm New York Tshuag Txauv, tau nce ntau dua 580 feem pua ​​​​rau US $ 3.66 thaum nruab nrab hnub.