Wopanga miyala yamtengo wapatali wa ku Montreal Birks watuluka kuchokera kukonzanso kuti apange phindu m'chaka chake chaposachedwapa pamene wogulitsa adatsitsimula maukonde ake ogulitsa ndikuwona kuwonjezeka kwa malonda a mawotchi apamwamba ndi zodzikongoletsera. Mtsogoleri wamkulu wa Birks Group Inc. idatero Lachiwiri pambuyo poti kampaniyo idalengeza zotsatira zabwino zapachaka za 2016, zidatha pa Marichi 26. Zomwe zikuchitika pamsika ndi polarization yayikulu. Msika wapamwamba ukukulirakulirabe, ndipo mtengo wolowera, wapamwamba kwambiri, ukukulanso. Chomwe chili chovuta pakali pano chiri pakati.Njira ya ogulitsa azaka 137 kuti achulukitse ndikuwongolera zodzikongoletsera zapamwamba komanso zowonera kuphatikiza Cartier, Van Cleef. & Arpels, Breitling, Frederique Constant ndi Messika adalipira, adatero, ndikuwonjezera kukula kwa sitolo imodzi. Takhala ndi kukula kwakukulu ndi Van Cleef ndi Cartier.Birks omwe ali ndi zilembo zachinsinsi zomwe zimayang'ana kumapeto kwamasewera otsika mtengo. M'nyumba yake 18K golide zosonkhanitsira mphete, pendants, ndolo, ndi zibangili, mwachitsanzo, amagulitsa pakati pa $1,000 ndi $7,000. Georgia pansi pa mtundu wa Mayors, idatseka masitolo awiri ku Canada chaka chatha chandalama atatseka awiri ku U.S. ndi awiri ku Canada mu ndalama za 2015.Tidaganiza zoika chidwi chathu m'masitolo omwe ali ndi phindu lalikulu omwe adabweretsa zobweza zoipa kapena zazing'ono zomwe sitinasunge, adatero Bdos. Zomangamanga ziyenera kukhala zopepuka komanso zocheperako komanso zosinthika momwe zingathere kuti zitheke.Kuphatikiza pa kutseka masitolo, Birks wagwira ntchito kuti alipire ndalama ndikuwongolera magwiridwe antchito ake pogwiritsa ntchito machitidwe atsopano. $ 5.4 miliyoni, kapena masenti 30 US pagawo lililonse, poyerekeza ndi kutayika kokwanira kwa US $ 8.6 miliyoni, kapena (masenti 48 US) muzachuma cha 2015. Munthawi yazachuma ya 2016, kampaniyo idatenga ndalama za US $ 800,000 zogwirizana ndi dongosolo lokonzanso ntchito lomwe linakhazikitsidwa chaka. koyambirira kwachuma cha 2015, pomwe idatenga ndalama za US $ 2.6 miliyoni. Kampaniyo idalembanso phindu la US $ 3.2 miliyoni mu 2016 chifukwa chogulitsa magawo ake ogulitsa malonda.Kupatula mtengo wa 2016 ndi phindu, Birks adatumiza ndalama zonse za US $ 3 miliyoni, kapena masenti a US17 pagawo lililonse, poyerekeza ndi kutayika konse kwa US. $3.1 miliyoni (masenti 17 pagawo lililonse) muzachuma cha 2015. Kugulitsa kwa sitolo komweko, njira yayikulu yogulitsira yomwe imawerengera kuchuluka kwa malo otsegulidwa kwa nthawi yopitilira chaka, idakwera maperesenti atatu pandalama zokhazikika poyerekeza ndi ndalama za 2015. $285.8 miliyoni pazachuma cha 2016 kuchokera ku US $ 301.6 miliyoni mu 2015 chifukwa cha kuchepa kwa dola yaku Canada. Kupatula zinthu zandalama, kugulitsa kudakwera US $ 4.4 miliyoni muchuma cha 2016 pafupipafupi.Nkhaniyi imabwera pamene Birks ndi miyala ina yamtengo wapatali akulimbana ndi msika wosinthika, wolimbikitsidwa ndi kukwera kwa malonda a zodzikongoletsera zapamwamba pa intaneti. 4 mpaka 5 peresenti yokha ya malonda a zodzikongoletsera padziko lonse lapansi, malinga ndi Dublin yochokera ku Dublin Research and Markets, ikukula mofulumira ndipo ikuyembekezeka kutenga 10 peresenti ya msika pofika 2020. kuposa kuopseza njerwa ndi matope, Bdos adatero. Birks ikuyesetsa kukulitsa kupezeka kwake pa intaneti kuchokera pa magawo awiri pa 100 aliwonse a ndalama zomwe amapeza chifukwa nthawi imodzi ikugwira ntchito yokonza masitolo, ndipo yakonzanso pafupifupi gawo limodzi mwa magawo atatu a maukonde ake ogulitsa ndi zotsalira. kuti ikwaniritsidwe pazaka ziwiri kapena zitatu zikubwerazi. Kampaniyo ikufunanso kukula kupyolera mu kukhazikitsidwa kwa magawo akuluakulu, ndipo ikukambirana kuti atsegule masitolo ogulitsa malonda a Birks mkati mwa ogulitsa ena apadera pambuyo poyendetsa woyendetsa bwino pa malo ake. masitolo ake a Meya m'zaka zaposachedwa. Zikuwoneka ngati zolimbikitsa, adatero Bdos pazokambirana. Ndizovuta pakugulitsa pakali pano, koma tikukhulupirira kuti pali mwayi wokulirapo. Magawo a Birks, omwe amagulitsa ku New York Stock Exchange, anali opitilira 580% mpaka US $ 3.66 masana.
![Birks Atembenuza Phindu Pambuyo Kukonzanso, Amawona Kuwala mkati 1]()