Birks da ke Montreal ya fito daga sake fasalin don samun riba a cikin sabuwar shekara ta kasafin kuɗi yayin da dillalin ya sabunta hanyar sadarwar kantin sayar da kayayyaki kuma ya ga karuwar tallace-tallace na agogo da kayan adon alatu. Sayayya a babban ƙarshen har yanzu suna girma, Jean-Christophe Bdos, shugaba Babban ikon kasuwar Birks Group Inc. A ranar Talata bayan da kamfanin ya ba da rahoton ingantaccen sakamako na shekara-shekara na kasafin kuɗi na 2016, ya ƙare a ranar 26 ga Maris. Abin da ke faruwa a kasuwa babban polarization ne. Kasuwa mai girma tana ci gaba da girma, kuma madaidaicin farashin shigarwa, alatu mai araha, yana haɓaka kuma. Abin da ke da kalubale a halin yanzu yana tsakanin. Dabarun dillalai na 137 mai shekaru don haɓakawa da haɓaka nau'ikan kayan ado na ƙarshe da samfuran agogo ciki har da cartier, Van Cleef & Arpels, Breitling, Frederique Constant da Messika sun biya, in ji shi, suna haɓaka haɓakar tallace-tallacen kantin sayar da kayayyaki iri ɗaya. Mun sami babban ci gaba tare da Van Cleef da cartier.Birks nasu tarin tarin lakabin masu zaman kansu sun yi niyya ga ƙarshen alatu mai araha na bakan. A cikin gida 18K tarin zinare na zobba, pendants, 'yan kunne, da mundaye, alal misali, tallace-tallace tsakanin $ 1,000 da $ 7,000. Duk da haka, masana'antun gaba ɗaya sun kasance a ƙarƙashin matsin lamba. Birks, wanda ke aiki da 46 kayan ado na kayan ado a Kanada da kuma a Florida da kuma Jojiya a ƙarƙashin alamar Mayors, ta rufe shaguna biyu a Kanada a shekarar da ta gabata bayan rufe biyu a cikin Amurka. da biyu a Kanada a cikin kasafin kudi na 2015. Mun yanke shawarar mayar da hankalinmu akan shaguna tare da riba mai mahimmanci waɗanda suka haifar da mummunan ko ƙananan dawowa ba mu kiyaye ba, in ji Bdos. Dole ne ababen more rayuwa su kasance masu haske da siriri da daidaitawa kamar yadda zai yiwu don samun nasara. Baya ga rufe shagunan, Birks ya yi aiki don daidaita farashin da inganta ingantaccen aiki ta hanyar sabbin tsarin. Dala miliyan 5.4, ko cents 30 US a kowane rabo, idan aka kwatanta da asarar dalar Amurka miliyan 8.6, ko ( cents 48 US) a cikin kasafin kuɗi na 2015. A cikin kasafin kuɗi na 2016, kamfanin ya ɗauki cajin dalar Amurka 800,000 da ke da alaƙa da shirin sake fasalin aiki wanda aka ƙaddamar shekara guda. A cikin kasafin kudi na 2015, lokacin da aka cajin dalar Amurka miliyan 2.6. Har ila yau, kamfanin ya sami ribar dalar Amurka miliyan 3.2 a shekarar 2016 don siyar da sashen tallace-tallace na kamfanoni. Ban da cajin 2016 da ribar, Birks ya sanya kuɗin shiga na dalar Amurka miliyan 3, ko cents 17 a kowace kaso, idan aka kwatanta da asarar da ta samu a Amurka. $3.1 miliyan (US17 cents per share) a kasafin kudi na 2015.Same-store tallace-tallace, a key retail metric cewa tallies girma a wuraren bude sama da shekara guda, ya tashi da uku bisa dari a akai kudin idan aka kwatanta da kasafin kudin 2015.Net tallace-tallace ya fadi ga Amurka. $285.8 miliyan don kasafin kuɗi na 2016 daga dalar Amurka miliyan 301.6 a 2015 saboda raunin dalar Kanada. Ban da dalilai na kuɗi, tallace-tallace ya tashi dalar Amurka miliyan 4.4 a cikin kasafin kuɗi na 2016 a kan tsabar kudi akai-akai. Labarin ya zo ne yayin da Birks da sauran masu sayar da kayan ado suka yi gwagwarmaya tare da kasuwar canji, wanda ya haifar da karuwa a tallace-tallace na kayan ado na kan layi. kawai kashi huɗu zuwa biyar cikin ɗari na tallace-tallacen kayan ado na duniya, a cewar wani kamfani mai suna Research and Markets na Dublin, yana haɓaka cikin sauri kuma ana sa ran zai kama kashi 10 cikin 100 na kasuwa nan da 2020. Ina ganin tallace-tallacen kan layi a matsayin madaidaicin kasuwancin maimakon haka. Bdos ya ce Birks yana aiki don faɗaɗa kasancewarsa ta kan layi daga kashi biyu cikin ɗari na yawan kuɗin shiga yayin da yake aiki tare don inganta shagunan, kuma ya sake sabunta kusan kashi ɗaya bisa uku na cibiyar sadarwar kantin sayar da shi tare da sauran. Za a kammala shi a cikin shekaru biyu zuwa uku masu zuwa. Kamfanin kuma yana so ya bunkasa ta hanyar kaddamar da sashin tallace-tallace, kuma yana tattaunawa don bude shagunan sayar da kayayyaki na Birks a cikin wasu 'yan kasuwa na musamman bayan nasarar da ya samu a matukin jirgi. Bdos ya ce game da tattaunawar. Yana da wahala a cikin siyarwa a yanzu, amma mun yi imanin akwai damar haɓaka a can. Hannun jarin Birks, wadanda ke ciniki a kasuwar hada-hadar hannayen jari ta New York, sun haura sama da kashi 580 zuwa dalar Amurka 3.66 a tsakiyar rana.
![Birks Yana Juya Riba Bayan Sake Tsari, Yana ganin Haskakawa 1]()