Masu Jody Coyote Bask a cikin Nasarar Siyar da Kayan Ado

Tun daga wannan lokacin, ma'aikata na gida da tallace-tallace sun ninka fiye da ninki biyu, suna jagorantar abokan hulɗar kasuwanci cewa za a iya samun dama a can fiye da yadda suka fara zato.

"Za mu bunkasa kashi 75 zuwa kashi 100 a bana," in ji Day.

Jody Coyote yana ƙara abin wuya da mundaye zuwa tarin kayan adon sa - ya wuce manyan 'yan kunne. Kamfanin kuma nan ba da jimawa ba zai iya fara siyar da wasu kayayyaki, kamar jakunkuna, a matsayin wani ɓangare na layin Jody Coyote, in ji Day and Cunning, shugabannin shugabannin Leader Creek Partners, wani kamfani mai zaman kansa.

Babban direba a bayan haɓakar Jody Coyote shine ƙaƙƙarfan shigar da shagunan kyaututtuka, irin su Carlton Cards da Hallmark, cikin tallace-tallacen kayan ado.

Jody Coyote yana ƙidayar waɗannan manyan sarƙoƙi, da kuma An yi a Oregon, a cikin babbar hanyar sadarwarta na dillalai a cikin Amurka da Kanada.

"Mun tashi daga shaguna 1,200 dauke da kayan mu zuwa 3,500 zuwa 4,000," in ji Day.

Jody Coyote kuma tana siyar da samfuran ta, waɗanda ke siyar da dala $8 zuwa $25, ga boutiques masu zaman kansu da manyan kantuna, irin su Macy's.

Yayin da Wayo da Rana ke ci gaba da mai da hankali sosai kan gina alamar Jody Coyote a yanzu, suna ƙaiƙayi don matsa yuwuwar hanyar rarraba hanyar sadarwa da suka gina.

"Muna hada wannan motar da za ta iya kai wasu kayayyaki kasuwa," in ji Day.

Wannan na iya haɗawa da haɗin gwiwar rarrabawa, ko siyan wasu kamfanoni a cikin layi, in ji shi.

Waɗannan lokuta ne masu ban sha'awa ga kamfani wanda ya yi tafiya kololuwar kuɗi da kwaruruka a cikin tarihin shekaru 32. Shekaru bakwai da suka wuce, ta yi kaca-kaca da fatarar kudi.

Jody Coyote mai zaman kansa bai bayyana alkaluman kudi ba amma, a karkashin mai shi na baya, kamfanin ya ba da rahoton tallace-tallace na dala miliyan 4.1 a cikin kasafin kudi na 2003, kuma tallace-tallace ya karu tun lokacin, a cewar masu mallakar na yanzu.

“Muna shagaltuwa sosai,” in ji Shawn Fontain, manajan tsara kayan ado, wanda ya yi aiki a kamfanin sama da shekaru 20.

Aikinta na farko shine sanya 'yan kunne akan katunan nuni.

"Yana da kyau a sami wannan jin daɗi," in ji ta.

“Mutane suna siyan kayayyakinmu, suna son kayayyakinmu. Na fuskanci gwaji da wahalhalu na (kamfanin), kuma yanayi ne daban a yanzu." Jody Coyote yanzu yana da ma'aikata 150 a Eugene da wakilan tallace-tallace 150, wadanda 'yan kwangila ne masu zaman kansu. Hakan ya fito ne daga ma'aikata 65 da wakilan tallace-tallace 12 lokacin da Leader Creek Partners suka sayi kamfanin.

Daga cikin ma'aikatan Eugene 150, kusan 110 suna aiki a cikin samarwa, jigilar kaya ko marufi, kuma 40 suna aiki a cikin ƙira, tallace-tallace, fasahar bayanai da gudanarwa.

Kamfanin yanzu yana ɗaukar aiki a duk sassan. Biyan aikin matakin-shigarwa yana farawa da mafi ƙarancin albashi, amma duk ma'aikata sun cancanci inshorar likita da haƙori. Jody Coyote yana biyan kashi 100 na ƙimar kuɗi don rufe ma'aikata.

Amfanin ya riga ya kasance lokacin da Leader Creek Partners suka sayi kamfanin, in ji Cunning. "Na biyu zuwa aiki da kayan aiki, shine babban kudin mu na gaba, amma yana da mahimmanci," in ji shi.

Ci gaban kamfanin kuma yana haifar da damammaki masu yawa don haɓakawa, in ji Cunning.

"Ni babban mai goyon bayan tayar da mutane daga layi," in ji manajan ayyuka Spence Simmons. "Duk masu kula da samar da kayayyaki suna fitowa daga bene." Jody Coyote na ɗaya daga cikin manyan masu kera kayan adon na ƙarshe waɗanda har yanzu suke kerawa a Amurka, in ji Cunning.

Kashi casa'in da biyar zuwa kashi 98 na kayan adon Jody Coyote ana yin su ne a cikin Eugene, in ji shi. Sauran an yi su ne a wani wuri a Bali wanda daya daga cikin wadanda suka kafa Jody Coyote ya kafa.

Bali yana da ƙwararrun maƙeran azurfa waɗanda ke aiki da 'yan kunne irin na Jody Coyote - ƙirar da kamfanin ke son bayarwa amma ba zai iya yin gasa ba idan an yi ta a Eugene, in ji Cunning.

Ya ce shirin shi ne ci gaba da samar da mafi yawan kayan adon a Eugene.

Don haka, kamfanin yana horar da ma'aikata a kan masana'antu masu rahusa. Shirin, wanda Toyota da Motorola suka shahara, yunƙurin kawar da matakai da kayan da aka ɓata daga tsarin samarwa.

Jody Coyote na ɗaya daga cikin ma'aikata 10 na gida waɗanda suka nemi, kuma suka karɓi tallafin horo na musamman na tarayya. Jody Coyote ta sami $53,500.

Idan kamfanin ya fara ba da sabbin samfuran da ke wajen yankin gwaninta na Jody Coyote, zai fitar da wannan aikin, in ji Day.

Zane da tallace-tallace na waɗannan samfuran za su ci gaba da kasancewa daga Eugene, duk da haka, in ji Cunning.

Samar da tushen Amurka yana ba da wasu fa'idodi, duk da hauhawar farashin aiki idan aka kwatanta da Asiya ko Latin Amurka.

Kayayyakin Jody Coyote sun fi bambanta da waɗanda ake samarwa da yawa a Asiya, in ji Day. Kuma kamfanin na iya ba da amsa da sauri fiye da masu fafatawa da buƙatun kasuwa, in ji Cunning, da sauri haɓaka samar da sanannen ƙira, ko kuma dakatar da samar da wanda ba a so.

Kodayake abubuwa da yawa sun canza a Jody Coyote a cikin shekaru 1 1/2 da suka gabata, da yawa sun kasance iri ɗaya, in ji Cunning.

"Mun dauki wani kyakkyawan tsari na samfur da tallace-tallace kuma mun fadada shi," in ji shi. "Tsarin ba su canza asali ba. Mun riga mun gano yadda ake sayar da ƙarin." CAPTION(S):

Maria Estrada ta Jody Coyote tana amfani da wutar lantarki don shafa fenti ga karfe don 'yan kunne ta yadda zai bushe da sauri.