Uphononongo lwe-case study lubandakanya ukuntywila nzulu kwimeko ethile, ehlala igxile kumngeni weshishini, ungquzulwano lombutho, okanye isigqibo sobuchule. Ngokungafaniyo noqheliselo lwethiyori, imizekelo yezifundo ifuna ukuba uzintywilisele kulwazi lwehlabathi lokwenyani, iimbono zabachaphazelekayo, kunye noguquko lweemeko. Injongo kuku:
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Chonga iingxaki eziphambili
okanye amathuba.
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Hlalutya oonobangela
ngokusebenzisa iithiyori ezifanelekileyo kunye neemodeli.
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Cebisa izisombululo
exhaswa bubungqina nokuqiqa okusengqiqweni.
Kwi-MTSC7208, le nkqubo inokuthi ihambelane nezifundo ezijolise ekucingeni nzulu, ukwenza izigqibo eziqhutywa lulwazi, kunye nokusombulula iingxaki kwiinkalo ngeenkalo.
Ukugqwesa kwi-MTSC7208, cwangcisa uhlalutyo lwakho malunga nala macandelo angundoqo:
Qala ngokukhomba umba (imiba) osembindini kwimeko. Kuphephe ukuxilonga okungaphaya; endaweni yoko, buza:
- Yintoni unobangela wale ngxaki?
- Ngaba kukho imiba yesibini eyenza owona mngeni uphambili?
- Iimeko zangaphandle (umzekelo, iintsingiselo zemarike, iinguqu kulawulo) ziyichaphazela njani imeko?
Umzekelo: Kwimeko yesixokelelwano sonikezelo, iinkampani ezihlayo kwimida yengeniso zinokubangelwa kukungalungi kwamalungiselelo endaweni yokunyuka kweendleko zemathiriyeli.
Qokelela zonke iinkcukacha ezifanelekileyo: iimetriki zemali, iingxelo zokusebenza, udliwano-ndlebe nabachaphazelekayo, okanye uphando lwemarike. Sebenzisa izixhobo ezifana nespredishithi okanye isoftware yokubonwa kwedatha ukuze ubone iintsingiselo. Ukubeka phambili ubungqina bobungakanani (umzekelo, amanani entengiso) kunye nokuqonda okusemgangathweni (umzekelo, ingxelo yabasebenzi).
Sebenzisa izikhokelo zocazululo ukulungisa indlela ocinga ngayo. Iimodeli ezidumileyo zibandakanya:
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Uhlalutyo lwe-SWOT
(Amandla, ubuthathaka, amathuba, iingozi)
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PESTEL Uhlalutyo
(EzoPolitiko, ezoQoqosho, ezeNtlalo, ezobuGcisa, ezeNdalo, imiba yoMthetho)
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Abathwali Imikhosi emihlanu
(ukhuphiswano lweshishini)
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Uhlalutyo lweMbangela
(umzekelo, imizobo yamathambo entlanzi)
Ezi zixhobo zinceda ukucwangcisa ulwazi oluntsonkothileyo kwaye ziqinisekise uvandlakanyo olupheleleyo.
Cebisa izisombululo ezisebenzayo nezisekelwe kubungqina. Khawucinge ngoku:
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Ukuba nokwenzeka:
Ngaba isisombululo sinokwenyani xa sinikwa imiqobo yezibonelelo?
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Impembelelo:
Ilungisa njani eyona ngxaki iphambili?
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Uzinzo:
Ngaba iya kuzisa iingenelo zexesha elide?
Chaza amanyathelo anokuthatyathwa kwabo bachaphazelekayo. Bandakanya amaxesha, izixhobo ezifunekayo, kunye nezicwangciso zokunciphisa umngcipheko. Umzekelo, ukucebisa ngenkqubo entsha yolawulo lwempahla kunokubandakanya ukuphunyezwa ngezigaba kunye noqeqesho lwabasebenzi.
Ukuma kwi-MTSC7208, sebenzisa obu buchule buphucukileyo:
Kuphephe ukukhawuleza ufikelele kwizigqibo. Cela umngeni kwiingqikelelo ngokubuza:
- Yeyiphi imikhethe endinokuba nayo?
- Ingaba zikhona ezinye iingcaciso zedatha?
- Ingaba abachaphazelekayo abohlukeneyo bayibona njani ingxaki?
Ingcebiso yePro: Imisebenzi yokudlala indima (umzekelo, ukusebenza njenge-CEO okanye umqeshwa ophambili) inokutyhila iimbono ezingahoywanga.
Ngelixa intuition inendawo yayo, iMTSC7208 igxininisa uhlalutyo lobuchule. Sebenzisa iindlela zobalo (umzekelo, uhlalutyo lokuhlehla) ukuqinisekisa iingcamango. Ngokomzekelo, ukuba uphando lubonisa ukuthengisa okuhlayo, kulungelelanisa oku kunye namanqaku okwaneliseka kwabathengi okanye ukulibaziseka kwekhonkco lokubonelela ukuchonga ulungelelwaniso.
Imibutho zizixokelelwano zendalo ezinomdla onxibeleleneyo. Abachaphazelekayo kwimephu (umz., abatyali-zimali, abasebenzi, abathengi) kwaye uvavanye ukuba izisombululo zakho ezicetywayo zinefuthe njani kwiqela ngalinye. Oku kuqinisekisa ukuba iingcebiso zakho zilungile ngokwemigaqo kwaye ziyasebenza kwezopolitiko.
I-MTSC7208 kusenokwenzeka ukuba ivelise ithiyori ezikhethekileyo okanye iindlela zokwenza izinto. Qhagamshela oku kuhlalutyo lwakho. Umzekelo, ukuba ikhosi ibandakanya imigaqo yolawulo oluthambileyo, isebenzise ukuvavanya inkunkuma yokusebenza kwimeko yokwenziwa kwesifundo.
Uhlalutyo oluqaqambileyo luxabiseke kuphela njengoko ukwazi kwakho ukuludlulisela. Yakha ingxelo yakho ebhaliweyo okanye intetho ecacileyo:
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ISISHWANKATHELO sebhunga:
Ngokufutshane chaza ingxaki, indlela yokwenza, kunye neziphumo eziphambili.
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Indlela yokusebenza:
Cacisa izikhokelo ezisetyenzisiweyo kunye nemithombo yedatha.
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Uhlalutyo:
Nika iingxoxo ezinengqiqo ezixhaswa bubungqina.
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Ukuqukumbela:
Shwankathela iingcebiso kunye namanyathelo alandelayo.
Sebenzisa ezi zixhobo ukuze ulungelelanise ukuhamba kwakho komsebenzi:
Ilungele isicwangciso sobuchule. Umzekelo, ukuhlalutya isicwangciso sokungena kwimakethi yetekhnoloji kunokutyhila Amandla kwi-R&D kodwa uMsongelo ovela kubakhuphisana abasekiweyo.
Thelekisa izisombululo ezininzi usebenzisa iikhrayitheriya ezinobunzima (umzekelo, ixabiso, ukukala, umngcipheko). Oku kuchaza ubungakanani bezigqibo ezizimeleyo.
Yiba nomfanekiso ngqondweni wexesha lokuphunyezwa kwezisombululo ezinzima, ezinjengokukhupha inkqubo entsha ye-IT.
Sebenzisa ubuchule obu-5 bokuba kutheni ukuze ujonge imiba. Ukuba inkampani ijongene nenguqu ephezulu yabasebenzi, ibuza ukuba kutheni? ngokuphindaphindiweyo inokudiza ulawulo olulambathayo kunemiba yemivuzo.
Bala ROI, net ixabiso langoku (NPV), okanye amanqaku breakeven ukuthethelela utyalo-mali. Kwi-MTSC7208, ulwazi lwezezimali luya komeleza ukuthembeka kwakho.
Kwanabahlalutyi abanamava bajamelana nemiqobo. Nantsi indlela yokuhlangabezana nazo:
Isisombululo: Beka phambili ukufaneleka kwedatha. Sebenzisa i-80/20 rulefocus kwi-20% yedatha echaza i-80% yengxaki.
Isisombululo: Yahlula-hlula imisebenzi ngokwezigaba (umz., Usuku 1: Ukuchongwa kwengxaki, Usuku 2: Uhlalutyo lwedatha). Sebenzisa iitemplates ukugcina ixesha lokufomatha.
Isisombululo: Yabela iindima ngokusekelwe kumandla (umzekelo, umphandi, umbhali, umhleli). Sebenzisa izixhobo zokusebenzisana ezifana neGoogle Workspace okanye iSlack.
Isisombululo: Sebenzisa izikhokelo zeenqobo ezisesikweni ezifana ne-utilitarianism okanye i-deontology. Umzekelo, ukulungelelanisa iinjongo zenzuzo kunye nokuzinza kwendalo.
Khawube nomfanekiso ngqondweni wemeko yophononongo kwinkampani yokuthengisa esokola ngokudityaniswa kwe-omnichannel. Nantsi indlela yokusebenzisa ubuchule beMTSC7208:
Ngokuhambelana nokugqalisela kweMTSC7208s ekusonjululweni kweengxaki ezihlangeneyo, le ndlela ibonisa ubuchwephesha kunye nobuchule bobuchule.
Kwi-MTSC7208, ukugqwesa kuhlalutyo lwemeko akuko malunga nokwakhiwa kwekhithi yezixhobo zempumelelo yobungcali yobomi bonke. Ngokulula amandla akho okwahlula iimeko ezinzima, ukudibanisa idatha, kunye nokunxibelelana nokuqonda, uya kugqama kulo naliphi na icandelo.
Khumbula: Ukuziqhelanisa ngundoqo. Funa impendulo kubahlohli okanye koontanga, phinda ubuyele kwizifundo zexesha elidlulileyo ukuze ucokise indlela yakho, kwaye uhlale unomdla malunga nezixhobo zokuhlalutya ezivelayo. Ngokuzinikezela, uya kutshintsha usuke ekubeni ngumfundi ube ngusombululi weengxaki ozithembileyo olungele ukujongana nemiceli mngeni yokwenyani.
Umbuzo: Lingakanani ixesha endilichithe kuhlalutyo lwe-case study?
A: Yabela iiyure ze-1015 zohlalutyo olunzulu, ukulungelelanisa ngokusekelwe kubunzima. Yahlula-hlula imisebenzi ibe ngophando, uhlalutyo, uyilo, nohlaziyo.
Umbuzo: Ngaba ndingasebenzisa imithombo yangaphandle ngaphaya kwezixhobo zetyala?
A: Ewe, kodwa beka phambili idatha yetyala. Yongeza ngamanqaku emfundo okanye iingxelo zeshishini ukomeleza iingxoxo.
Umbuzo: Uhlalutyo lwam kufuneka lube lobuchule kangakanani be-MTSC7208?
A: Lungisa ithiyori kunye nokusebenza. Bonisa ubuchule beekhonsepthi zekhosi ngelixa uqinisekisa ukuba iingcebiso ziyasebenza.
Umbuzo: Yeyiphi eyona mpazamo ixhaphakileyo eyenziwa ngabafundi?
A: Ukucebisa izisombululo phambi kokuqonda ngokupheleleyo ingxaki. Soloko uqinisekisa uqikelelo lwakho ngedatha.
Umbuzo: Ndilubonisa njani uhlalutyo lwam ngokufanelekileyo?
A: Sebenzisa izihloko ezicacileyo, izinto ezibonwayo (iitshati, iitheyibhile), kunye namanqaku amafutshane. Lungisa ulwimi lwakho kubuchwephesha babaphulaphuli bakho. Ukuhlalutya okuvuyisayo!
Ukusukela ngo-2019, dibana nawe ubucwebe busekwe eGuangzhou, China, isiseko semveliso yobucwebe. Siyishishini lenziwe ishishini lokudibanisa uyilo, imveliso kunye nentengiso.
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