The day after Thanksgiving Day, it is Black Friday.
Black Friday is a shopping day for a combination of reasons. As the first day after the last major holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season. Additionally, many employers give their employees the day off as part of the Thanksgiving holiday weekend. In order to take advantage of this, virtually all retailers in the country, big and small, offer various sales including limited amounts of "door buster" items to entice traffic.
For many years, it was common for retailers to open at 6 a.m, but in the late 2000s many opened at 4 am - 5 am. The early 2010s have seen retailers extend beyond normal hours in order to maintain an edge or to simply keep up with the competition. In 2010, Toys 'R' Us began their Black Friday sales at 10 pm on Thanksgiving Day and further upped the ante by offering free boxes of Crayola crayons and coloring books for as long as supplies lasted. Other retailers, like Sears, Express, MK, Victoria's Secret, Zumiez, Tillys, American Eagle Outfitters, Nike, Jordan, Puma, Aéropostale, and Kmart, began Black Friday sales early Thanksgiving morning and ran them through as late as 11 pm Friday evening. Forever 21 went in the opposite direction, opening at normal hours on Friday, and running late sales until 2 am Saturday morning. In 2011, when several retailers (including Target, Kohl's, Macy's, Best Buy, and Bealls) opened at midnight for the first time. In 2012, Walmart and several other retailers announced that they would open most of their stores at 8 pm on Thanksgiving Day, prompting calls for a walkout among some workers. In 2014, stores such as JCPenney, Best Buy, and Radio Shack opened at 6 pm on Thanksgiving Day while stores such as Target, Walmart, Belk, and Sears opened at 7 pm on Thanksgiving Day.
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