Qinisekisa iNkonzo eGqwesileyo yabaThengi ngeeNecklaces zokuQala zesiNtu

Ukwenza umntu akuseyonto ilindelekileyo. Uphononongo luka-2023 olwenziwa yi-Epsilon lufumanise ukuba i-80% yabathengi kunokwenzeka ukuba bathenge xa ​​iibrendi zinikezela ngamava omntu. Izacholo zomqala zesiko, ezinonobumba omnye okanye oonobumba abanxibelelanayo, zibonisa le ndlela inomtsalane kubaphulaphuli abohlukeneyo ukusukela kubantu abafuna ukuziveza kuye kwabaphi bezipho abafuna iimvakalelo ezisuka entliziyweni. Kumashishini, ukwamkela ukwenziwa komntu asikokuhlangabezana neemfuno malunga nokuchaza kwakhona inkonzo yabathengi. Xa umthengi eyala i-necklace yesiko, batyala imali kwibali, imemori, okanye uxhulumaniso, efuna indlela yenkonzo ebeka phambili ingqalelo kwiinkcukacha, unxibelelwano olucacileyo kunye novelwano.

Kutheni iNecklaces yokuQala iFanekile ngokuGqibeleleyo kuMthengi-okumbindi lwezicwangciso-qhinga

Izacholo zokuqala zesiko zibekwe kwindawo ekhethekileyo yokuphucula inkonzo yabathengi ngenxa yezizathu ezininzi:

I-Emotional Resonance

Ubucwebe bokuqala buhlala bunexabiso leemvakalelo. Umama unoku-odola i-necklace kunye ne-initial yomntwana wakhe, isibini sinokukhetha iileta ezidibeneyo zesipho sesikhumbuzo, okanye umntu ophumeleleyo unokubhiyozela ngesiqwenga somntu. La mabali adala amathuba othethathethwano olunzulu, ekhuthaza ukunyaniseka okungaphaya kobudlelwane bentengiselwano.

Isithintelo esisezantsi sokuNgena

Xa kuthelekiswa noyilo lwesiko oluntsonkothileyo, iintsimbi zomqala zilula ukuvelisa, nto leyo eyenza ukuba zifikeleleke kumashishini nakubathengi. Olu lula luvumela amaxesha okutshintsha ngokukhawuleza kunye namaxabiso akhuphisanayo, ukunciphisa ukungqubuzana kwinkqubo yokuthenga.

Ukuguquguquka kuyo yonke iDemographics

I-necklaces yokuqala ibhenela amaqela ahlukeneyo eminyaka kunye namaxesha. Ziyathandwa phakathi kolutsha, iingcali, kunye nabaphi bezipho, beqinisekisa imfuno ezinzileyo kunye namathuba okucokisa amaqhinga eenkonzo.

Ukwabelana

Iimveliso ezenzelwe wena ngokwemvelo zikhuthaza ukwabelana ngentlalo. Abathengi ngokuzingca babonisa ubucwebe babo besiko kumajelo eendaba ezentlalo, beqinisa imbono yophawu lwakho njengoluxabisa umntu ngamnye.

Ukwakha uQhagamshelwano lweMvakalelo NgokuLungisa

Eyona nto iphambili, inkonzo yabathengi ebalaseleyo imalunga nokwenza abantu bazive bexatyisiwe. Iintsimbi zokuqala zesiko zibonelela ngeseyile kumashishini ukubonisa lo mgaqo. Khawuqwalasele ezi meko zilandelayo:

• Umthengi u-odola intsimbi yomqala kunye noninakhulu wakhe ongasekhoyo ukuze agcine inkumbulo yakhe ikufutshane. Ishishini libandakanya inqaku elibhalwe ngesandla elibonisa uvelwano kwaye linikezela ukubuyisela ubungakanani betsheyini ngaphandle kweendleko. Esi senzo siguqula intengiselwano elula ibe ngumzuzu wovelwano.
• Umyeni uyala ukuthelekisa izacholo zomqala zetheko lomtshato wakhe kodwa uyaqonda ukuba ifonti ayichanekanga emva kokubeka iodolo. Iqela lenkonzo yabathengi lihlala kade ukuze lilungelelanise uyilo kunye nokukhawulezisa ukuthunyelwa kwenqanawa, ligcina usuku kwaye lifumana intembeko yobomi bonke.

Le mizekelo ibalaselisa indlela ukwenza umntu avule iingcango zenkonzo eqhutywa luvelwano. Xa abathengi beziva beviwe kwaye beqondwa, kunokwenzeka ukuba babuye kwaye bacebise uphawu lwakho.

Amanyathelo aSebenzayo okudibanisa iNecklaces yesiNtu yokuQala kwiModeli yakho yeNkonzo

Ukwandisa amandla obucwebe besiko, amashishini kufuneka alungelelanise imisebenzi yawo kunye nezenzo zenkonzo yabathengi:

Nikeza ngeZixhobo zoLungiso oluIntuitive

Umlungisi we-intanethi ovumela abathengi ukuba bajonge uyilo lwabo lwe-necklace ngexesha lokwenyani linciphisa iimpazamo kwaye liphucule amava okuthenga. Iimpawu ezinjengokukhetha ifonti, uhlobo lwentsimbi, kunye nokhetho lobude betsheyini luxhobisa abathengi ngelixa unciphisa unxibelelwano lwangasemva nangaphandle.

Lubeke phambili Unxibelelwano Olucacileyo

Ukungaqondi malunga nee-inishiyali, ubukhulu, okanye ixesha lokuhambisa kunokukhokelela ekwanelisekeni. Sebenzisa i-imeyile yokuqinisekisa i-automated order eshwankathela iinkcukacha zokwenza ngokwezifiso kwaye unike umgca othe ngqo woqhagamshelwano ukwenzela ukulungiswa.

Qeqesha iqela lakho ukubuza imibuzo

Khuthaza abameli benkonzo yabathengi ukuba babuze malunga nebali emva komyalelo. A elula, Yintoni ithuba le necklace? unokufumanisa umxholo obalulekileyo, ovumela iqela lakho ukuba lilungelelanise impendulo yalo kwaye limangalise umthengi ngezinto ezongezelelweyo ezicingayo (umzekelo, ukupakishwa kwesipho okanye ikhadi lesikhumbuzo).

Ukulungelelanisa iMveliso kunye nokuPhumeza

Isantya kunye nokuchaneka kubalulekile. Iqabane kunye nabavelisi abathembekileyo abazingcaphephe kwizacholo zesiko elikhawulezayo. Nikeza iinketho zokuthumela ezinamanqanaba kunye nokulandelela ixesha lokwenyani ukugcina abathengi benolwazi.

Yiya kwi-Extra Mile

Izijekulo ezincinci zishiya umbono ongapheliyo. Faka ilaphu lokupholisha kunye neodolo nganye, unikeze uhlaziyo lokukrola simahla, okanye uthumele i-imeyile yokulandelela ebuza ukuba umthengi uthanda njani i-necklace yakhe. Oku kuchukumisa kubonisa ukuba unenkathalo malunga namava abo ngaphaya kwentengiso.

Ukoyisa imiceli mngeni kwiNkonzo yobuGcisa yobuGcisa

Ngelixa i-necklaces yokuqala yesiko ibonelela ngeenzuzo ezininzi, ikwabonelela ngemingeni ekhethekileyo. Nantsi indlela yokujongana neentlungu eziqhelekileyo:

Umba 1: Iimpazamo zolandelelwano

Nangona unxibelelwano olucacileyo, iimpazamo ziyenzeka. Sebenzisa ixesha lokupholisa iiyure ezingama-24 apho abathengi banokuhlela iiodolo zabo ngaphandle kweendleko. Ngeempazamo zokwenziwa kwemveliso, nikezela ngokutshintsha kwasimahla kunye noxolo olunyanisekileyo.

Umbandela 2: Ukulawula Okulindelekileyo

Abanye abathengi banokucela uyilo oluntsonkothileyo olungenzekiyo kubuchule bakho bemveliso. Sebenzisa iwebhusayithi yakho ukubeka izikhokelo ezicacileyo kwaye ubonise imizekelo yoyilo olufikelelekayo.

Umba 3: Ukusingatha Izicelo Ezinobuzaza

Ubucwebe besiko buhlala bubandakanya amabali obuqu anzulu, anje ngamaqhekeza esikhumbuzo okanye iithokheni zokubuyisela. Qeqesha iqela lakho ukuba lijongane nolu nxibelelwano ngengqiqo nangobubele. Cinga ngokwenza ijelo lenkxaso elizinikeleyo kwiiodolo ezinjalo.

Umba wesi-4: Ukwakalisa uBuchule

Njengoko imfuno ikhula, ukugcina uchuku lomntu kunokuba lucelomngeni. Tyala imali kwisoftware yeCRM ukulandelela izinto ezikhethwa ngabathengi kunye neembali, uvumela iqela lakho ukuba libhekiselele kwii-odolo zangaphambili kunye nezinto ezikhethwayo ngexesha lokusebenzisana.

Ukuthengisa ngeNkonzo yakho yeNecklace yesiNtu: Ukuguqula abaThengi babe ngabathetheleli

Inkonzo ekhethekileyo sisiqingatha kuphela sedabi; kufuneka kwakhona ubonise iminikelo yakho ngempumelelo. Qwalasela la maqhinga:

Yandisa isiqulatho esiveliswe nguMsebenzisi

Khuthaza abathengi ukuba babelane ngeefoto zabo zomqala kwimidiya yoluntu nge-hashtag enegama. Thumela kwakhona umxholo wabo kwiphepha lakho ukwakha uluntu kunye nokunyaniseka.

Balaselisa amabali abaThengi

Faka ubungqina obugxininisa impembelelo yeemvakalelo zobucwebe bakho. Umzekelo, iSarahs necklace yamnceda waziva eqhagamshelwe kwiqabane lakhe elichithekileyo funda ibali lakhe apha.

Sebenzisana Nabaphembeleli

Iqabane kunye ne-micro-influencers kwindlela yokuphila, ifashoni, okanye i-niches yesipho ukubonisa i-necklaces yakho kwiimeko ezihambelanayo.

Nikeza iiNkuthazo zoLungiso lweXesha eliBaliweyo

Qhuba amaphulo onyaka, afana noMzobo wasimahla woSuku loMama, ukuqhuba ungxamiseko kwaye uqaqambise ukuguquguquka kweenkonzo zakho.

Yakha uhambo lwe-imeyile

Yenza uthotho lwe-imeyile enamanyathelo amaninzi kubathengi abatsha, kubandakanya iingcebiso zokhathalelo kwinecklace yabo, isicelo sophononongo, kunye neengcebiso ngezihlandlo zesipho.

Ukulinganisa Impumelelo: Iimetriki eziBalulekileyo

Ukuqinisekisa ukuba inkonzo yakho ye-necklace yesiko inikezela kwizithembiso zenkonzo yabathengi, landelela ezi KPIs:

• Amanqaku oKwanelisa umThengi (CSAT): Ukulinganisa ulonwabo emva kokuthenga ngokusebenzisa uphando.
• Amanqaku omKhuseli oMnatha (NPS): Hlola ukunyaniseka ngokubuza, Mangakanani amathuba okuba usincome?
• Phinda Ixabiso Lokuthenga: Amazinga aphezulu abonisa uxhulumaniso olunamandla lweemvakalelo.
• Uthethathethwano loLuntu: Beka iliso kwizabelo, iithegi, kunye nokukhankanywa kwebhrendi yakho.
• Ixesha leSigqibo: Landela umkhondo ukuba imiba yenkonzo isonjululwa ngokukhawuleza kangakanani ukugcina ukuthembana.

Hlalutya rhoqo ezi metrics ukuze uphucule indlela yakho kwaye ubhiyozele impumelelo kunye neqela lakho.

Impembelelo eGqibeleleyo yeNkonzo eyenzelwe wena

Izacholo zokuqala zesiko zingaphezulu kwemvelisotheyre ibhulorho phakathi kwebrand yakho kunye neentliziyo zabathengi bakho. Ngokudibanisa ezi ziqwenga kwisicwangciso sakho senkonzo, udala amathuba okuphulaphula, uvelwano, kwaye wonwabe kuyo yonke indawo yokuchukumisa. Ngexesha apho abathengi bahlaselwa ngeentengiso zegeneric kunye neempahla eziveliswe ngobuninzi, ukwenza umntu kunqumle ingxolo, kunika unxibelelwano lomntu oluvakalayo.

Khumbula, inkonzo ebalaseleyo yabathengi ayingomzamo wexesha elinye; ukuzinikela kwayo okuqhubekayo ekuphuhliseni kunye neemfuno zabathengi bakho. Nokuba linqaku elibhalwe ngesandla, imonogram engenasiphako, okanye iodolo ekhawulezileyo ephathwa ngobabalo, lonke unxibelelwano lubumba ilifa lebrendi zakho. Ke, yamkele amandla eentsimbi zomqala hayi nje ubucwebe, kodwa njengeempawu zokhathalelo kunye nobuchule obuchaza ishishini lakho. Ngokwenza oko, awuzukuqinisekisa kuphela ukuthengisa okuphindaphindiweyo kodwa uhlakulela uluntu lwabathengi abaziva bebonwa, bexatyiswa kwaye bephefumlelwe.