Sezvo Zvishongo Zvakanakisa Zvinofamba Pamhepo, iyo Musika Inopenya

Kukura mumusika wepasi rose wezvishongo kuri kukurudzirwa nekuchinja kune e-commerce. Maererano ne

Tsvagiridzo uye Misika

, misika yepasi rose yezvishongo inotarisirwa kusvika $257 bhiriyoni muna 2017, uye kukura pamwero we5% pagore mumakore mashanu anotevera. Nepo musika wezvishongo wepamhepo pari zvino uchingoita chidimbu (4% 5%) cheizvi, zvinotarisirwa kukura nekukurumidza zvakanyanya, uye kutora 10% yemusika panosvika 2020. Kutengeswa kwezvishongo zvefashoni zvepamhepo kunofungidzirwa kutora chikamu chakatokura, kutora 15% yemusika panosvika 2020, maererano.

Kubatanidza Dots

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Mithun Sacheti, CEO weCarat Lane

, Indias hombe online jeweler, akati gore rapfuura kuti musika iri kukura, asi ichiri diki, sezvo kutengeswa kwepamhepo kwefashoni uye zvishongo zvakasanganiswa zvinotarisirwa kusvika $150 miriyoni muna 2015, nepo gore rapfuura yaive $125 miriyoni. Muna 2013 yakanga isati yasvika mamiriyoni maviri emadhora. Ichi chikamu chemusika wezvishongo chiri kuputika.

Musika wezvishongo wepamhepo uri kusangana nekukura kukuru mukati

Asia, kunyanya

, kwayakaona CAGR ye62.2% kubva 2011 kusvika 2014. Sezvo humbozha hwepasi rose e-commerce hunosvika padanho rekupedzisira,

McKinsey & Kambani

inotarisira kuti zvikamu zveumbozha zvekutengesa zvepamhepo zvakapetwa kaviri, kubva pa6% kusvika 12% panosvika 2020, uye kuti 18% yekutengesa kweumbozha iitwe online panosvika 2025. Izvi zvaizoita kuti kutengesa kwepamhepo kwepamusoro kunosvika madhora mazana manomwe nemakumi mapfumbamwe emadhora pagore. Sekureva kwaMcKinsey, izvi zvaizoita kuti e-commerce ive yechitatu pakukura musika wepamusoro, mushure meChina neUnited States. Kukura kwakadaro kwakonzera kuti vatengesi vezvishongo vakamira vachitsvaga kuti vawane online uye vatsva vachipinda munzvimbo.

Nepo musika wakasimba, kufambisa zvishongo zvepamhepo zvinopa matambudziko: vatengesi vakagadzika vanofanirwa kuchinjisa bhizinesi ravo kune e-commerce uye vatsva vanofanirwa kumisa kuvimbika uye mukurumbira. Kune vakagadzirwa zvishongo, izvi zvinoreva kuti vanofanirwa kugadzirisa mashandiro avo ekutengesa online nekuchinja kugadzirwa, hesitori uye kuzadzikiswa maitiro. Kune vatsva, zvinoreva kuti vanofanirwa kuzvisimbisa sevatengesi vezvishongo vane mukurumbira.

ZveBlueStone

, Indias yechipiri pakukura jewelry e-tailer, chipingamupinyi chikuru kusvika parizvino chave kuvaka kuvimba muindasitiri inotongwa nevatambi vechinyakare. Vamwe vatengesi, vese vakagadzwa uye vatsva, vakagadzirisa izvi nekutengesa kuburikidza nemamwe e-commerce mapuratifomu akadai seNet-A-Porter kana Etsy. Vamwe, vakadai seBlueStone neCarat Lane, vakagadzirisa nekupa kuyedza-pamba-sevhisi, yakafanana neWarby Parkers modhi, uko vatengi vanogona kusarudza zvimedu zvekuona ivo pachavo kumba vasati vazvitenga.

Startups

vari kukurumidza kukanganisa zvishongo e-commerce sezvavanoita kune zvinodiwa nenzvimbo.

Plukka

, mutengesi wezvishongo zveomni-channel, anoshanda pamhando yekuedza-pamba zvakare, achiidana.

View On Demand

. Panzvimbo pekuita kuzvipira kukuru kwekuwedzera-kwekuwedzera kwekutengesa, Joanne Ooi, CEO uye co-muvambi wePlukka, akasarudza kutsvaga nzira yekuvandudza iyo inokwirisa zvakanakisa zvepasirese. Iyo View On Demand sevhisi inobvumira vatengi kuona, kunzwa uye kuyedza zvishongo vasati vatenga, kunyanya kuroora pamhepo uye kutenga zvidhinha-nedhaka nenzira yakasarudzika uye inodhura. Isu tinofunga kuti View On Demand ine mukana wekukanganisa chimiro muindasitiri yezvishongo zvakanaka. Iwe unogona kuverenga zvakawanda nezve kambani munaNovember yedu 2015

report

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Mumwe mutsva kune zvishongo e-muswe nzvimbo ndeye

Gleem & Co

, chikuva chakavimbika chepamhepo chinobata chete zvishongo zvepamusoro zvekutakura. Gleem inoshanda semutengesi, appraiser uye mutori wemifananidzo, uye inopa masevhisi evatengi kugadzira isina musono, yakachengeteka mushandisi ruzivo. Sepuratifomu yevatengi nevatengesi, Gleem inogadzira mativi maviri ekutengesa musika. Maererano neshumo kubva

Bain & Kambani

, iyo online resale indasitiri inotarisirwa kukura pamwero wepagore we16.4%. Gleem inoronga kutora musika wemadhora mabhiriyoni mazana maviri nemakumi mashanu ezvishongo zvinoyevedza, zvemhando yepamusoro zvakashandiswa zvakasara pamukaha pakati peiyo auction yakakodzera uye chitoro chepawn chinoramba chiripo, akatsanangura CEO uye Co-muvambi Nikki Lawrence pamusangano wedu.

Vanovhiringidza Chisvusvuro

mwedzi wapfuura. Makambani matatu mubatanidzwa ane ruzivo rwekare rwekushanda kuGilt, Amazon uye LVMH, uye mumwe ane chinzvimbo cheMaster Gemologist Appraiser, zita rinochengetwa nevamwe vanhu makumi mana nevatanhatu chete munyika. Chiitiko chezvikwata chinopa Gleem mwero wekuvimbika unotsvakwa nevatengi, uye mumavhiki matanhatu ekutanga ekushanda, kambani yakagadzirisa mari inopfuura $120,000 uye yakachengetedza akati wandei ekudyidzana.

Kutora nzira yakasarudzika ndeye

Stylecable

, DC-based startup iyo yakagadzira musika wakasarudzika wevagadziri vari kusimukira. Muvambi uye CEO Uyen Tang akafemerwa nenguva inoshamisa apo mumwe munhu anobvunza, Wakazviwanepi izvozvo? Stylecable inotsvaga kutsvaga emhando yepamusoro, yakazvimirira vagadziri uye kugovera ivo nenyika. Funga nezvayo seyakagadziriswa, yakasarudzika vhezheni yeEtsy. Vatengi vanokwanisa kudzidza nezve yega yega dhizaini nyaya pawebhusaiti, ichipa iyo online yekutenga chiitiko kubata wega. Iyo yekutanga yakabatanidzawo zvisina musono social media nekubatanidza a

Tenga Instagram

peji pawebhusaiti yayo.

Vatengi vari kuwedzera uye vakasununguka kutenga online, izvo zvinongowedzera kukura kweichi chikamu chekutengesa zvishongo. Vatengesi vezvishongo vari kushandisa mukana mumusika uyu nekuuya nenzira dzehunyanzvi, kubva pamunhu kusvika kune curation kuenda kusarudzo dzekuyedza kumba, kugadzirisa zvinonetsa vatengi.