Njengoko ubucwebe obuhle buhamba kwi-Intanethi, iMarike iyakhazimla

Ukukhula kwimakethi yobucwebe behlabathi kuphenjelelwa lutshintsho kwi-e-commerce. Ngoku ka

Uphando kunye neeMarike

, Imarike yobucwebe behlabathi kulindeleke ukuba ifikelele kwi-257 yeebhiliyoni zeedola kwi-2017, kwaye ikhule ngesantya se-5% ngonyaka kwiminyaka emihlanu ezayo. Ngelixa imarike yobucwebe be-intanethi okwangoku ithatha iqhezu kuphela (4% 5%) yale nto, kulindeleke ukuba ikhule ngesantya esikhawulezayo, kwaye ibambe i-10% yemarike ngo-2020. Ukuthengiswa kwezacholo zefashoni kwi-Intanethi kulindeleke ukuba kuthathe isilayi esikhulu ngakumbi, kubambe i-15% yentengiso ngo-2020, ngokutsho.

Amachaphaza okudibanisa

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Mithun Sacheti, iCEO yeCarat Lane

, Indias inkulu jeweler online, wathi kunyaka ophelileyo ukuba imarike ikhula, kodwa yayo isencinci, njengoko intengiso online fashion kunye izacholo emihle zidityanisiwe kulindeleke ukuba ukufikelela $150 million ngo 2015, lo gama kunyaka ophelileyo kwaba $125 million. Ngo-2013 kwakungekho ne-$2 yezigidi. Le nxalenye yemarike yobucwebe iyaqhuma.

Imakethi yobucwebe be-intanethi ifumana ukukhula okukhulu

Asia, ngakumbi

, apho ibone i-CAGR ye-62.2% ukusuka kwi-2011 ukuya kwi-2014. Njengoko i-e-commerce yobunewunewu behlabathi isondela kwindawo yokufika,

McKinsey & Inkampani

ilindele ukuba amacandelo amnandi eentengiso ze-intanethi aphindwe kabini, ukusuka kwi-6% ukuya kwi-12% ngo-2020, kunye ne-18% yeentengiso zodidi oluya kwenziwa kwi-intanethi ngo-2025. Oko kuya kwenza ukuba ukuthengiswa kwe-intanethi kuxabiseke malunga neebhiliyoni ezingama-79 zeedola ngonyaka. NgokukaMcKinsey, oku kuya kwenza i-e-commerce ibe yeyesithathu ngobukhulu kwimarike yehlabathi, emva kweTshayina ne-United States. Ukukhula okunjalo kubangele ukuba abathengisi bezacholo bazimisele ukuba bangene kwi-intanethi kunye nabasanda kufika bangene esikhaleni.

Ngelixa imakethi yomelele, ukuhambisa ubucwebe be-intanethi bunikezela ngemingeni: abathengisi abasekiweyo kufuneka bahlengahlengise ishishini labo kwi-e-commerce kwaye abatsha kufuneka baseke ukuthembeka kunye nodumo. Kubucwebe obusekiweyo, oku kuthetha ukuba kufuneka bahlengahlengise imisebenzi yabo yokuthengisa kwi-Intanethi ngokutshintsha imveliso, uluhlu lwezinto kunye neenkqubo zokuzaliseka. Kwabasanda kufika, kuthetha ukuba kufuneka bazimise njengabathengisi bezacholo ezaziwayo.

KwiBlueStone

, I-Indias yesibini ngobukhulu ubucwebe be-e-tailer, owona mqobo mkhulu ukuza kuthi ga ngoku uye wakha ukuthembela kwishishini elilawulwa ngabadlali bemveli. Abanye abathengisi, bobabini abasekiweyo nabatsha, basombulule oku ngokuthengisa ngamanye amaqonga e-e-commerce afana ne-Net-A-Porter okanye i-Etsy. Abanye, njengeBlueStone kunye neCarat Lane, baye bahlengahlengisa ngokunikezela ngenkonzo yokuzama-ekhaya, efana nemodeli yeWarby Parkers, apho abathengi banokukhetha iziqwenga zokuzibona ekhaya ngaphambi kokuba bazithenge.

Iziqalisi

ziphazamisa ngokukhawuleza ubucwebe be-e-commerce njengoko besabela kwiimfuno zendawo.

Plukka

, umthengisi wezacholo wejewelry ye-omni-channel, usebenza kwimodeli yokuzama ekhaya ngokunjalo, eyibiza

Jonga kwiMfuneko

. Kunokuba enze i-capital capital enkulu yokwandiswa kwentengiso epheleleyo, u-Joanne Ooi, i-CEO kunye nomseki-mdibaniselwano we-Plukka, wagqiba ekubeni alandele ijelo elitsha elifumana amandla angcono kuwo omabini amazwe. Inkonzo ye-View On Demand ivumela abathengi ukuba babone, bazive kwaye bazame ubucwebe phambi kokuba bathenge, ngokusisiseko batshata kwi-intanethi kunye nokuthenga ngezitena kunye nodaka ngendlela eyodwa kunye nexabiso eliphantsi. Sicinga ukuba i-View On Demand inamandla okuphazamisa imeko kwishishini lezacholo ezintle. Unokufunda ngakumbi malunga nenkampani ngoNovemba wethu 2015

ingxelo

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Enye into entsha kwindawo yobucwebe be-e-tail

Gleem & Co

, iqonga elithembekileyo le-intanethi eliphatha kuphela ubucwebe bomthwalo ophezulu. I-Gleem isebenza njengomthengisi, umvavanyi kunye nomfoti, kwaye ibonelela ngenkonzo yabathengi ukwenza umthungo, amava akhuselekileyo omsebenzisi. Njengeqonga labathengi kunye nabathengisi, iGleem yenza indawo yentengiso yomthwalo enamacala amabini. Ngokwengxelo evela

Bain & Inkampani

, i-intanethi yokuthengisa ishishini kulindeleke ukuba ikhule ngesantya sonyaka se-16.4%. I-Gleem iceba ukubamba imarike yeedola ezingama-250 eebhiliyoni zeerandi ezintle, ezikumgangatho ophezulu ezisetyenzisiweyo izacholo eziphumle kumsantsa ophakathi kwefandesi efanelekileyo kunye nevenkile ye-pawn ihleli, icacisile i-CEO kunye noMseki uNikki Lawrence kwinqaku lethu.

Abaphazamisi Isidlo sakusasa

kwinyanga ephelile. Iinkampani ezintathu ezisebenzisana nabasunguli banamava angaphambili asebenza eGilt, Amazon kunye neLVMH, kwaye omnye ubambe isikhundla se-Master Gemologist Appraiser, isihloko esibanjwe ngabanye abantu be-46 kuphela emhlabeni. Amava eqela anika iGleem inqanaba lokuthembeka elifunwa ngabathengi, kwaye kwiiveki nje ezintandathu zokuqala zokusebenza, inkampani yasebenza ngaphezulu kwe-120,000 yeedola kwaye yaqinisekisa inani lobuhlakani obucwangcisiweyo.

Ukuthatha indlela eqinisekisiweyo

Intambo yesimbo

, i-DC-based startup eye yadala indawo yokuthengisa ekhethekileyo kubaqulunqi abasakhulayo. Umseki kunye CEO Uyen Tang waphefumlelwa mzuzu emangalisayo xa umntu ebuza, Uyifumene phi loo nto? I-Stylecable ifuna ukufumana abaqulunqi abakumgangatho ophezulu, abazimeleyo kwaye babelane ngehlabathi. Yicinge njengento egcinwe, inguqulelo ye-Etsy. Abathengi bayakwazi ukufunda malunga nebali ngalinye labayili kwiwebhusayithi, benika amava okuthenga kwi-intanethi uchuku lomntu. Ukuqaliswa kuye kwadibanisa ngokungenamthungo imidiya yoluntu ngokubandakanya a

Thenga i-Instagram

iphepha kwiwebhusayithi yayo.

Abathengi baya besiba ngakumbi kwaye bekhululekile ukuthenga kwi-intanethi, okuya kongeza kuphela ekukhuleni kweli candelo lokuthengisa ubucwebe. Abathengisi bezacholo baxhamla kweli thuba kule marike ngokuza neendlela ezintsha, ukusuka kubuntu ukuya kulawulo ukuya kukhetho lolingo lwasekhaya, ukujongana neenkxalabo zabathengi.