Njengoba ubucwebe obuhle buhamba ku-inthanethi, i-Market Sparkles

Ukukhula emakethe yobucwebe emhlabeni wonke kugqugquzelwa ukuguqukela kwe-e-commerce. Ngokuvumelana ne

Ucwaningo Nezimakethe

, imakethe yobucwebe yomhlaba kulindeleke ukuthi ifinyelele ku-$ 257 billion ngo-2017, futhi ikhule ngesilinganiso se-5% ngonyaka eminyakeni emihlanu ezayo. Nakuba imakethe yobucwebe obuhle eku-inthanethi njengamanje yenza ingxenye encane (4%5%) yalokhu, kulindeleke ukuthi ikhule ngesivinini esikhulu, futhi ibambe u-10% wemakethe ngo-2020. Ukuthengiswa kobucwebe bemfashini eku-inthanethi kulindeleke ukuthi kuthathe ucezu olukhulu nakakhulu, okuzothatha u-15% wemakethe ngo-2020, ngokusho kombiko.

Ukuxhumanisa Amachashazi

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Mithun Sacheti, CEO we Carat Lane

, Indias ngobukhulu jeweler online, wathi ngonyaka odlule ukuthi imakethe ikhula, kodwa yayo namanje encane, njengoba ukuthengiswa inthanethi of fashion nobucwebe emihle kuhlangene kulindeleke ukuthi kufinyelele $150 million ngo-2015, kuyilapho ngonyaka odlule kwaba $125 million. Ngo-2013 yayingekho ngisho i-$2 million. Le ngxenye yemakethe yobucwebe iyaqhuma.

Imakethe yobucwebe eku-inthanethi ibhekene nokukhula okukhulu

I-Asia, ikakhulukazi

, lapho ibone khona i-CAGR yama-62.2% kusukela ngo-2011 kuya ku-2014. Njengoba i-e-commerce yokunethezeka yomhlaba wonke isondela esicongweni,

McKinsey & Inkampani

ilindele ukuthi ingxenye yezigaba zokunethezeka zokuthengiswa kwe-inthanethi ukuthi iphindeke kabili, ukusuka ku-6% ukuya ku-12% ngo-2020, kanye no-18% wokuthengiswa okunethezeka okuzokwenziwa ku-inthanethi ngo-2025. Lokho kungenza ukuthengiswa okunethezeka okuku-inthanethi kubiza cishe amaRandi ayizigidi eziyizinkulungwane ezingama-79 ngonyaka. NgokukaMcKinsey, lokhu kuzokwenza i-e-commerce ibe yimakethe yesithathu ngobukhulu emhlabeni, ilandela iChina ne-United States. Ukukhula okunjalo kubangele ukuthi abathengisi bobucwebe asebekhulile bafune ukungena ku-inthanethi futhi abasanda kungena batheleke esikhaleni.

Ngenkathi imakethe iqinile, ubucwebe obuhamba phambili obuhambayo ku-inthanethi buletha izinselelo: abathengisi abasunguliwe kufanele bavumelanise ibhizinisi labo ne-e-commerce futhi abasanda kungena kumele bathole ukwethembeka nesithunzi. Kubucwebe abaziwayo, lokhu kusho ukuthi kufanele balungise ukusebenza kwabo ukuze bathengiswe ku-inthanethi ngokushintsha ukukhiqiza, i-inventory kanye nezinqubo zokugcwalisa. Kwabasanda kufika, kusho ukuthi kufanele bazenze abathengisi bobucwebe abahloniphekile.

OkweBlueStone

, Indias jewelry e-tailer yesibili ngobukhulu, isithiyo esikhulu kuze kube manje kube ukwakha ukwethenjwa embonini ebuswa abadlali bendabuko. Abanye abathengisi, bobabili abasunguliwe nabasha, bakuxazulule lokhu ngokuthengisa ngamanye amapulatifomu e-e-commerce afana ne-Net-A-Porter noma i-Etsy. Abanye, njengeBlueStone neCarat Lane, bazivumelanise nezimo ngokunikeza isevisi yokuzama ekhaya, efana nemodeli ye-Warby Parkers, lapho amakhasimende engakwazi ukukhetha izingcezu ezizozibona mathupha ekhaya ngaphambi kokuzithenga.

Iziqalisi

baphazamisa ngokushesha ubucwebe be-e-commerce njengoba besabela ezidingweni zesikhala.

Plukka

, umthengisi wobucwebe wesiteshi se-omni, usebenza ngemodeli yokuzama ekhaya futhi, eyibiza ngokuthi

Buka Ngesidingo

. Kunokuba enze isibopho esikhulu sokwandisa ukuthengisa ngokugcwele, u-Joanne Ooi, i-CEO kanye nomsunguli we-Plukka, unqume ukulandela isiteshi esishintshayo esisebenzisa okuhle kakhulu kuyo yomibili imihlaba. Isevisi ye-View On Demand ivumela amakhasimende ukuthi abone, azizwe futhi azame ubucwebe ngaphambi kokuthenga, empeleni ashade ku-inthanethi nokuthenga ngezitini nodaka ngendlela ehlukile nengabizi kakhulu. Sicabanga ukuthi i-View On Demand inamandla okuphazamisa isimo embonini yobucwebe obuhle. Ungafunda kabanzi mayelana nenkampani ngoNovemba wethu 2015

umbiko

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Omunye omusha endaweni jewelry e-tail kuyinto

Gleem & Co

, inkundla ethembekile ye-inthanethi ephatha ngokukhethekile ubucwebe bezimpahla ezisezingeni eliphezulu. I-Gleem isebenza njengomthengisi, umhloli wezithombe kanye nomthwebuli wezithombe, futhi inikeza isevisi yamakhasimende ukuze idale ulwazi lomsebenzisi olungenazihibe, oluvikelekile. Njengenkundla yabathengi nabathengisi, i-Gleem idala indawo yemakethe yezimpahla enezinhlangothi ezimbili. Ngokombiko ovela ku

Bain & Inkampani

, imboni yokuthengisa kabusha eku-inthanethi kulindeleke ukuthi ikhule ngenani lonyaka lika-16.4%. I-Gleem ihlela ukuthwebula imakethe ebiza amabhiliyoni angama-250 yobucwebe obuhle, obusezingeni eliphezulu obusesigebeni esiphakathi kokufaneleka endalini kanye nesitolo se-pawn, kuchaza i-CEO kanye NoMsunguli U-Nikki Lawrence esikhungweni sethu.

Abaphazamisi Ibhulakufesi

ngenyanga edlule. Abasunguli bezinkampani abathathu banesipiliyoni sangaphambilini sokusebenza e-Gilt, e-Amazon nase-LVMH, kanti oyedwa unesikhundla se-Master Gemologist Appraiser, isihloko esiphethwe abanye abantu abangama-46 kuphela emhlabeni. Okuhlangenwe nakho kwamaqembu kunikeza i-Gleem izinga lokwethembeka abathengi abakufunayo, futhi emasontweni ayo okuqala ayisithupha nje okusebenza, inkampani icubungule ngaphezu kuka-$120,000 futhi yathola ukubambisana okuningana kwamasu.

Ukuthatha indlela ekhethiwe

Ikhebula lesitayela

, isiqalo esisekelwe ku-DC esidale imakethe eyingqayizivele yabaklami abasafufusa. Umsunguli kanye ne-CEO Uyen Tang ugqugquzelwe yisikhathi esihle lapho othile ebuza, Ukutholephi lokho? I-Stylecable ifuna ukuthola abaklami bekhwalithi ephezulu, abazimele futhi babelane ngayo nomhlaba. Kucabange njengenguqulo ekhethiwe, ephambili ye-Etsy. Abathengi bayakwazi ukufunda ngendaba yomklami ngamunye kuwebhusayithi, okunikeza ulwazi lokuthenga ku-inthanethi ukuthinta komuntu siqu. Ukuqalisa futhi kudidiyelwe ngaphandle komthungo inkundla yezokuxhumana ngokuhlanganisa a

Thenga ku-Instagram

ikhasi kuwebhusayithi yayo.

Abathengi baya ngokuya bethenga ngokunethezeka ku-inthanethi, okuzokwengeza kuphela ekukhuleni kwalesi sigaba sokuthengiswa kobucwebe. Abathengisi bobucwebe basebenzisa ithuba elikule makethe ngokuqhamuka nezindlela ezintsha, kusukela kokwenza kube ngokwakho kuye ekukhetheni okukhethwa kukho kwesivivinyo sasekhaya, ukubhekana nokukhathazeka kwabathengi.