Monga Zodzikongoletsera Zabwino Zikuyenda Paintaneti, Msika Ukuwala

Kukula kwa msika wa zodzikongoletsera padziko lonse lapansi kukukulirakulira chifukwa chakusintha kwa e-commerce. Malinga ndi

Kafukufuku ndi Misika

, msika wa zodzikongoletsera padziko lonse ukuyembekezeka kufika $257 biliyoni mu 2017, ndikukula pamlingo wa 5% pachaka pazaka zisanu zikubwerazi. Ngakhale msika wa zodzikongoletsera zapaintaneti umakhala wocheperako (4% 5%) wa izi, ukuyembekezeka kukula mwachangu kwambiri, ndikutenga 10% yamsika pofika 2020. Kugulitsa zodzikongoletsera zamafashoni pa intaneti kukuyembekezeka kutenga gawo lalikulu kwambiri, kutenga 15% pamsika pofika 2020, malinga ndi

Kulumikiza Madontho

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Mithun Sacheti, CEO wa Carat Lane

, Indias yaikulu Intaneti zodzikongoletsera, ananena chaka chatha kuti msika kukula, koma akadali ang'onoang'ono, monga Intaneti malonda a mafashoni ndi zodzikongoletsera zabwino pamodzi akuyembekezeka kufika $150 miliyoni mu 2015, pamene chaka chatha anali $125 miliyoni. Mu 2013 sizinali ngakhale $2 miliyoni. Gawo ili la msika wa zodzikongoletsera likuphulika.

Msika wa zodzikongoletsera pa intaneti ukukula kwambiri

Asia, makamaka

, pomwe idawona CAGR ya 62.2% kuyambira 2011 mpaka 2014. Pamene malonda apamwamba a e-commerce akufika pachimake,

McKinsey & Kampani

akuyembekeza kuti magawo azogulitsa pa intaneti achuluke kuwirikiza kawiri, kuchokera pa 6% mpaka 12% pofika 2020, ndipo 18% yazogulitsa zapamwamba zizipangidwa pa intaneti pofika 2025. Izi zitha kupanga malonda apamwamba pa intaneti kukhala pafupifupi $79 biliyoni pachaka. Malinga ndi McKinsey, izi zitha kupanga e-commerce kukhala msika wapamwamba wachitatu padziko lonse lapansi, pambuyo pa China ndi United States. Kukula kotereku kwapangitsa kuti ogulitsa zodzikongoletsera akhazikike mwachangu kuti apeze intaneti ndipo obwera kumene akusefukira m'malo.

Ngakhale msika uli wolimba, zodzikongoletsera zosunthika pa intaneti zimabweretsa zovuta: ogulitsa okhazikika ayenera kusintha bizinesi yawo kuti igwirizane ndi malonda a e-commerce ndipo obwera kumene ayenera kukhazikitsa kudalirika komanso mbiri. Kwa opanga miyala yamtengo wapatali, izi zikutanthauza kuti akuyenera kusintha machitidwe awo ogulitsa pa intaneti posintha kupanga, kufufuza ndi kukwaniritsa. Kwa obwera kumene, zikutanthauza kuti ayenera kudzikhazikitsa okha ngati ogulitsa zodzikongoletsera zodziwika bwino.

Kwa BlueStone

, Indian jewelry e-tailer wachiwiri waukulu kwambiri, chopinga chachikulu mpaka pano chakhala chikupanga chidaliro mumakampani omwe amayendetsedwa ndi osewera azikhalidwe. Ogulitsa ena, omwe adakhazikitsidwa komanso atsopano, athetsa izi pogulitsa kudzera pamapulatifomu ena a e-commerce monga Net-A-Porter kapena Etsy. Ena, monga BlueStone ndi Carat Lane, asintha popereka ntchito yoyesera kunyumba, yofanana ndi chitsanzo cha Warby Parkers, kumene makasitomala amatha kusankha zidutswa kuti aziwona pakhomo asanagule.

Zoyambira

akusokoneza mwamsanga zodzikongoletsera e-malonda pamene amachitira zofuna za danga.

Plukka

, wogulitsa zodzikongoletsera za omni-channel, amagwiritsanso ntchito chitsanzo choyesera kunyumba, akuchitcha

Onani Pakufunidwa

. M'malo mopanga ndalama zambiri zokulitsa malonda, Joanne Ooi, CEO komanso woyambitsa nawo wa Plukka, adaganiza zotsata njira yatsopano yomwe imathandizira bwino kwambiri padziko lonse lapansi. Ntchito ya View On Demand imalola makasitomala kuwona, kumva ndi kuyesa zodzikongoletsera asanagule, kukwatira pa intaneti komanso kugula njerwa ndi matope m'njira yapadera komanso yotsika mtengo. Tikuganiza kuti View On Demand ili ndi kuthekera kosokoneza momwe zinthu zilili pamakampani opanga zodzikongoletsera. Mutha kuwerenga zambiri zamakampani mu Novembala 2015

lipoti

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Wina watsopano ku malo odzikongoletsera e-mchira ndi

Gleem & Co

, nsanja yodalirika yapaintaneti yomwe imagwira ntchito zodzikongoletsera zapamwamba zokha. Gleem amagwira ntchito ngati wogulitsa, wowerengera komanso wojambula zithunzi, ndipo amapereka chithandizo kwa makasitomala kuti apange mawonekedwe otetezeka, otetezeka. Monga nsanja ya ogula ndi ogulitsa, Gleem imapanga msika wa mbali ziwiri. Malinga ndi lipoti lochokera

Bain & Kampani

, makampani ogulitsa pa intaneti akuyembekezeka kukula pachaka cha 16.4%. Gleem akukonzekera kulanda msika wa $ 250 biliyoni wa zodzikongoletsera zokongola, zapamwamba zomwe zimagwiritsidwa ntchito bwino zomwe zili mumpata pakati pa malonda oyenera ndi sitolo ya pawn, adalongosola CEO ndi Co-anayambitsa Nikki Lawrence pa nkhani yathu.

Zosokoneza Chakudya Cham'mawa

mwezi watha. Makampani atatu omwe adayambitsa nawo adakumanapo kale ndi ntchito ku Gilt, Amazon ndi LVMH, ndipo m'modzi ali ndi udindo wa Master Gemologist Appraiser, mutu womwe uli ndi anthu ena 46 okha padziko lapansi. Zomwe timakumana nazo m'maguluwa zimapatsa Gleem kukhulupirika komwe ogula amafunafuna, ndipo m'milungu yake isanu ndi umodzi yokha yogwira ntchito, kampaniyo idakonza ndalama zoposa $120,000 ndikupeza mayanjano angapo.

Kutsatira njira yovomerezeka

Stylecable

, kuyambika kwa DC komwe kwapanga msika wapadera kwa opanga omwe akutukuka kumene. Woyambitsa ndi CEO Uyen Tang adalimbikitsidwa ndi mphindi yosangalatsa pomwe wina akufunsa kuti, Munazipeza kuti? Stylecable imafuna kupeza opanga apamwamba, odziyimira pawokha ndikugawana nawo dziko. Ganizirani izi ngati mtundu wokhazikika, wapamwamba wa Etsy. Ogula amatha kuphunzira za nkhani iliyonse ya opanga patsamba, zomwe zimapatsa mwayi wogula pa intaneti kukhudza kwawo. Kuyambako kwaphatikizanso bwino ma social network pophatikiza a

Gulani Instagram

tsamba patsamba lake.

Ogula akukhala omasuka kugula pa intaneti, zomwe zidzangowonjezera kukula kwa gawo ili la malonda a zodzikongoletsera. Ogulitsa zodzikongoletsera akugwiritsa ntchito mwayi pamsikawu pobwera ndi njira zatsopano, kuyambira pakusintha makonda mpaka kutsata njira zoyeserera kunyumba, kuthana ndi nkhawa za ogula.