Malangizo Pogula Zodzikongoletsera Zamafashoni

Pofuna kuthana ndi izi zatsopano, mawebusayiti awiri (omwe adakhazikitsidwanso ndi anthu kunja kwa makampani) ayambitsanso zomwe zikugwira ntchito kuti athetse kusiyana pakati pa malonda a e-commerce, social media ndi njerwa-ndi-matope ogulitsa.:

Adornia ndi Stone & Strand Ntchito zodziwika bwino izi zimafanana kwambiri. Iwo amayang'ana kwambiri pakupereka chidziwitso chabwino poyesa kumanga gulu la anthu okonda zodzikongoletsera komanso kuchitapo kanthu. Onsewa akugwiritsa ntchito njira yokhazikika pamachitidwe awo abizinesi. Oyambitsa masamba onsewa ndi zopangidwa ndi Wharton School of the University of Pennsylvania. Kuphatikiza apo, oyambitsa awa alinso ndi zokumana nazo zambiri zaukadaulo komanso zaumwini zomwe zakulitsa masomphenya a ntchito zawo.

Oyambitsa nawo a Adornia Becca Aronson ndi Moran Amir anakumana ku Wharton ndipo sanadikire kuti achoke kusukulu yamalonda asanayambe kampani yawo. Onse awiri akuyenera kumaliza maphunziro awo mu Meyi koma adayambitsa Adornia mu Seputembara 2012 kuchokera mnyumba zawo. Akukonzekera kubwerera ku New York kuti akakhazikitse nyumba yokhazikika yochitira bizinesi yawo. Aronson anali mkonzi wakale wa Lucky accessories ndipo Amir adagwira ntchito zogulitsa za Catherine Malandrino ndi Diesel. Zomwe amakumana nazo zimagwirizana ndi Aronson munthu wopanga zinthu pomwe Aronson amachita zambiri zamalonda. "Iye ndi Photoshop ndipo ndine PowerPoint," akutero Amir.

Webusaitiyi imagulitsa zodzikongoletsera zamafashoni zotsika mtengo pamtengo woyambira pafupifupi $75 mpaka $2,300. Makasitomala awo ndi achindunji kwambiri: akazi apamwamba, akatswiri, akumidzi kuyambira zaka 25 mpaka 45 omwe ali ndi malingaliro amphamvu a kalembedwe kaye. Makasitomala akuluakulu apatsambali ndi azimayi omwe amagula zodzikongoletsera zawo (mkazi wodzigula).

Aronson ndi Amir amagula zodzikongoletsera zonse okha. Kuwonjezera pa kudula zidutswazo, amazipanga m'magulu osiyanasiyana omwe ali ndi mayina monga "Heavy Metal," "Deco After Dark" ndi "Darkest Jungle." Lingaliro ndilopanga kugula zodzikongoletsera zaumwini kukhala kosavuta kwa amayi omwe amadziwa kalembedwe kawo. Ngakhale kuti malowa ndi okhudza amayi, iwo akuti ulalikiwu umapangitsanso kuti azibambo ndi anzawo azigula mphatso mosavuta. Amakambirananso za mafashoni kudzera mu blog yawo, "United States of Adornia." Oyambitsa nawo amatengera mtundu wawo kwa anthu, akugwira ziwonetsero zazikulu kuchokera ku San Francisco kupita ku Shanghai, China. Imodzi mwamapulani awo ndikuchita ulendo wa basi.

Panthawiyi, Wharton grad Nadine McCarthy Kahane adayambitsa tsamba lake, Stone & Strand, Epulo 18. Katswiri wakale waukadaulo, adayenda mtunda wautali chifukwa cha ntchito ndi zosangalatsa ndipo amakhala ku Singapore, London ndi Buenos Aires asanakhazikike ku New York.

M'malo mowongolera zodzikongoletsera monga Adornia, Kahane akuwongolera gulu la opanga zodzikongoletsera. Anatsegula malowa ndi gulu la 24 opanga. Chotsatira chake ndi kusonkhanitsa zodzikongoletsera zamtengo wapatali kuchokera kumitengo kupita ku golidi wapamwamba wa karati ndipo pamtengo kuchokera pa $115 kufika kupitirira $20,000. Pakadali pano opanga onse amakhala ku U.S. (ngakhale angapo akuchokera kumayiko ena) koma Kahane adati adzakulitsa kuphatikiza opanga opanga padziko lonse lapansi.

Ili ndi tsamba lolunjika kwa kasitomala amene amakonda kusaka zodzikongoletsera zoyambirira monga momwe amakondera kuvala zidutswazo. “Anthu amafuna zinthu zomwe angayambe kuzikonda,” adatero Kahane. Ndizosangalatsa kwambiri kukhala ndi chidwi chotere.” Patsambali, chidwi chili pa okonza mapulani. Ntchito zawo ndi nkhani zawo zimaperekedwa patsogolo ndi pakati. Amapereka mwayi wopita ku studio za okonza kudzera pamisonkhano yaumwini ndi zochitika zapadera.

Kwa Kahane kudzoza kuyambitsa tsamba ili kunali kwaumwini. Choyamba, adakambirana za zovuta zophunzirira yekha zodzikongoletsera (monga kalembedwe, zida ndi mtengo). Kenako adati ali ndi anzake awiri omwe ndi opanga zodzikongoletsera omwe amavutika kupeza nyumba yapaintaneti yogwirira ntchito yawo.

"Ife pabizinesi timaphunzitsidwa kuwona mwayi ndipo tikuwona kuti zodzikongoletsera zikuyenda bwino," adatero. "Zakhala zosamala kwambiri. Opanga ambiri samagulitsa pa intaneti kapena amagulitsa gawo laling'ono kwambiri lazotolera zawo pa intaneti. Timaona zinthu zikusintha mofulumira. Tikuwona anthu akugula Instagram masiku ano. Zonse ndi zofikira." Chinanso chomwe masamba onsewa amagawana ndikutumiza kwaulere ku U.S. ndi ndondomeko zobwezera makasitomala ochezeka. Zachidziwikire kuti mitundu yonse iwiri imawoneka pamapulatifomu onse ochezera.