Amathiphu Okuthenga Ubucwebe Bemfashini

Ukubhekana naleli qiniso elisha, amawebhusayithi amabili (aphinde asungulwa abantu abangaphandle kwemboni) asethule asebenzela ukuvala igebe phakathi kwe-e-commerce, inkundla yezokuxhumana kanye nokuthengisa izitini nodaka.:

I-Adornia ne-Stone & Strand Lawa maphrojekthi anegama elihle anokuningi afana ngakho. Bagxile ekuletheni okwenziwa yikhwalithi ngokuzama ukwakha umphakathi wabathengi bobucwebe abashisekayo nababambe iqhaza. Bobabili basebenzisa indlela ekhethiwe kumamodeli wabo webhizinisi. Abasunguli bazo zombili iziza bayimikhiqizo ye-Wharton School of the University of Pennsylvania. Ngaphezu kwalokho, laba basunguli nabo banokuhlangenwe nakho okucebile nokomuntu siqu okuthuthukise umbono wamaphrojekthi abo.

Abasunguli be-Adornia u-Becca Aronson no-Moran Amir bahlangane e-Wharton futhi abazange balinde ukushiya isikole sebhizinisi ngaphambi kokusungula inkampani yabo. Bobabili bahlelelwe ukuthweswa iziqu ngoMeyi kodwa bethula i-Adornia ngoSepthemba 2012 bephuma ezindlini zabo. Bahlela ukubuyela eNew York ukuze bakhe ikhaya elihlala njalo lebhizinisi labo. U-Aronson wayengumhleli wezinsiza ze-Lucky futhi u-Amir waphatha imisebenzi yokudayisa kaCatherine Malandrino kanye noDiesel. Okuhlangenwe nakho kwabo kuhambisana no-Aronson umuntu wokudala kuyilapho u-Aronson ephethe ibhizinisi eliningi. "Uyi-Photoshop mina ngiyi-PowerPoint," kusho u-Amir.

Iwebhusayithi ithengisa ubucwebe bemfashini obuhle obuthengekayo ngenani elisuka cishe ku-$75 kuya ku-$2,300. Ikhasimende labo licacile kakhulu: abaphambili bemfashini, abaqeqeshiwe, abesifazane basemadolobheni kusukela eminyakeni engu-25 kuya ku-45 abanomqondo oqinile wesitayela somuntu siqu. Amakhasimende amakhulu ale sayithi ngabesifazane abazithengela ubucwebe babo (owesifazane ozithengayo).

U-Aronson no-Amir bazithengela bona bonke ubucwebe. Ngaphezu kokunciphisa izingcezu, bazihlela ngamaqoqo ahlukene ngamagama afana ne-"Heavy Metal," "Deco After Dark" kanye "Nehlathi Elimnyama." Umqondo uwukwenza ukuthenga ubucwebe bomuntu siqu kube lula kwabesifazane abazi isitayela sabo. Yize le ngosi ihloselwe abantu besifazane, bathi le nkulumo yenza kube lula ukuthi abesilisa nabangani bathenge izipho. Baphinde baxoxe ngezitayela zemfashini ngebhulogi yabo ethi, "United States of Adornia." Abasunguli ababambisene nabo bayisa uphawu lwabo kubantu, bebambe imibukiso emikhulu esuka eSan Francisco iya eShanghai, eChina. Olunye lwezinhlelo zabo ukwenza uhambo lwamabhasi anqamula amazwe.

Ngaleso sikhathi, uNadine McCarthy Kahane owenza i-Wharton grad wethula iwebhusayithi yakhe, iStone & Strand, Ephreli 18. Owake waba ngumxhumanisi wamasu, usehambe kakhulu ngomsebenzi nokuzijabulisa futhi useke wahlala eSingapore, London naseBuenos Aires ngaphambi kokuzinza eNew York.

Esikhundleni sokunciphisa iqoqo lobucwebe njenge-Adornia, u-Kahane ulungisa iqembu labaklami bobucwebe. Wavula isiza neqembu labaklami abangu-24. Umphumela uba iqoqo elibanzi lobucwebe elisukela ezintweni zokhuni kuye kwegolide le-karat ephezulu futhi ngentengo ukusuka ku-$115 ukuya ngaphezu kwama-$20,000. Okwamanje bonke abaklami bahlala e-U.S. (yize abaningi bephuma kwamanye amazwe) kodwa uKahane uthe uzonaba ahlanganise nabasiki bengqephu emhlabeni jikelele.

Leli isayithi eliqondiswe kukhasimende elithanda ukusesha kokuhlobisa kwangempela ngendlela elithanda ngayo ukugqoka izingcezu. “Abantu bafuna izinto abangathandana nazo,” kusho uKahane. Kuhle ngempela ukukwazi ukungena kulolo thando.” Kule webhusayithi, kugxilwe kubaklami ngokuphelele. Imisebenzi yabo nezindaba zabo zethulwa phambili naphakathi. Banikeza ukufinyelela ezitudiyo zabaklami ngemihlangano yomuntu siqu nemicimbi ekhethekile.

Ku-Kahane ugqozi lokuqala le ngosi bekungumuntu siqu. Okokuqala, waxoxa ngobunzima bokufunda ngobucwebe eyedwa (njengesitayela, izinto zokwakha kanye nezindleko). Wabe esethi unabangane ababili abangabasiki bobucwebe abebenenkinga yokuthola ikhaya eliku-inthanethi lomsebenzi wabo.

“Thina kwezamabhizinisi siqeqeshelwe ukubona amathuba futhi sibona sengathi ubucwebe buhamba kulolu shintsho,” kusho yena. “Bekungajwayelekile. Abaklami abaningi abathengisi ku-inthanethi noma bathengisa ingxenye encane kakhulu yeqoqo labo ku-inthanethi. Sibona izinto zishintsha ngokushesha. Sibona abantu bethenga ku-Instagram kulezi zinsuku. Konke kumayelana nokufinyelela." Enye into womabili amasayithi abelana ngayo ukuthunyelwa kwamahhala e-U.S. kanye nezinqubomgomo zembuyiselo ezilungele amakhasimende. Impela yomibili le mikhiqizo ivela kuzo zonke izinkundla zokuxhumana ezijwayelekile.