Mazano Pakutenga Zvishongo Zvemafashoni

Kugadzirisa chokwadi chitsva ichi, mawebhusaiti maviri (akavambwa zvakare nevanhu vari kunze kweindasitiri) akatanga ari kushanda kuti avhare musiyano pakati pe-e-commerce, social media uye zvidhinha-uye-dhaka rekutengesa.:

Adornia uye Stone & Strand Aya mapurojekiti ane mukurumbira ane zvakawanda zvakafanana. Ivo vakanangana nekuunza chiitiko chemhando yepamusoro nekuyedza kuvaka nharaunda yevanofarira uye vanobatikana vatengi vezvishongo. Ivo vaviri vari kushandisa nzira yakasarudzika kune yavo mabhizinesi mamodheru. Vavambi vemasaiti ese ari maviri zvigadzirwa zveWharton Chikoro cheYunivhesiti yePennsylvania. Pamusoro pezvo, ava vavambi zvakare vane hupfumi hwehunyanzvi uye hwemunhu zviitiko zvakasimudzira chiono chezvirongwa zvavo.

Adornia co-muvambi Becca Aronson naMoran Amir vakasangana kuWharton uye havana kumirira kusiya chikoro chebhizinesi vasati vatanga kambani yavo. Vese vari vaviri vakarongerwa kupedza muna Chivabvu asi vakatanga Adornia munaGunyana 2012 kunze kwedzimba dzavo. Vanoronga kudzokera kuNew York kunogadzira imba yechigarire yebhizimisi ravo. Aronson aimbova mupepeti weLucky accessories uye Amir aibata zvitoro zveCatherine Malandrino naDiesel. Zvavakasangana nazvo zvinopindirana naAronson munhu wekugadzira ukuwo Aronson akabata rakawanda rebhizinesi. "Iye ari Photoshop uye ini ndiri PowerPoint," Amir anodaro.

Webhusaiti iyi inotengesa zvishongo zvefashoni zvinokwanisika pamutengo unotangira pamadhora makumi manomwe neshanu kusvika pamadhora mazana maviri nemakumi matatu. Mutengi wavo akanyatsojeka: fashoni-mberi, nyanzvi, vakadzi vemaguta kubva pamakore e25 kusvika ku45 vane pfungwa yakasimba yemaitiro evanhu. Vatengi vesaiti ino vakadzi vanotenga zvishongo zvavo (mukadzi anozvitengera).

Aron naAmir vanotenga zvishongo zvese ivo pachavo. Pamusoro pekucheka zvidimbu, vanozvironga muzvikamu zvakasiyana nemazita akadai se "Heavy Metal," "Deco After Rima" uye "Rima Jungle." Pfungwa yacho ndeyekuita kuti zvishongo zvemunhu zvive nyore kutenga kune vakadzi vanoziva maitiro avo. Kunyange zvazvo saiti iyi yakanangana nemadzimai, vanoti mharidzo iyi inoitawo kuti varume neshamwari vatenge zvipo zviri nyore. Vanokurukurawo mafambiro efashoni kuburikidza neblog yavo, "United States of Adornia." Vanyori vanotora mhando yavo kune vanhu, vakabata zviratidzo zvehuru kubva kuSan Francisco kuenda kuShanghai, China. Chimwe chezvirongwa zvavo ndechekuita rwendo rwemabhazi.

Zvichakadaro, Wharton grad Nadine McCarthy Kahane akatanga webhusaiti yake, Stone & Strand, Kubvumbi 18. Aimbova mupi wezano, akafamba zvakanyanya kubasa nekunakidzwa uye akagara muSingapore, London neBuenos Aires asati agara muNew York.

Panzvimbo pekugadzirisa kuunganidza zvishongo seAdornia, Kahane ari kuchenesa boka rekugadzira zvishongo. Akavhura saiti neboka revagadziri makumi maviri nemana. Mhedzisiro yacho ndeyekuunganidzwa kwezvishongo zvakakura kubva muhuni kusvika kugoridhe rakakwirira-karati uye mumutengo kubva pamadhora zana nemakumi mashanu kusvika pamadhora makumi maviri e000. Parizvino vese vevagadziri vanogara muU.S. (kunyangwe vakati wandei vachibva kune dzimwe nyika) asi Kahane akati achawedzera kusanganisa vagadziri vanobva pasirese.

Iyi isaiti yakanangidzirwa kune mutengi anoda kutsvaga kwekushongedza kwepakutanga zvakada kufanana nezvavanoda kupfeka zvimedu. “Vanhu vanoda zvinhu zvavanogona kudanana nazvo,” anodaro Kahane. Zvakanaka chaizvo kukwanisa kupinda muchishuvo ichocho." Pawebhusaiti ino, chinotariswa chiri pavagadziri. Mabasa avo nenyaya dzavo zvinoratidzwa pamberi nepakati. Ivo vanopa mukana kune vanogadzira studios kuburikidza nemisangano yemunhu uye zviitiko zvakakosha.

Kuna Kahane kurudziro yekutanga saiti iyi yaive yega. Kutanga, akakurukura matambudziko ekudzidza nezvezvishongo ari ega (zvakadai sechimiro, zvinhu uye mutengo). Akabva ati ane shamwari mbiri dzinogadzira jewelry dzinonetsa kuwana imba yepamhepo yebasa ravo.

“Isu vemabhizimisi takadzidziswa kuona mikana uye tinonzwa kuti zvishongo zviri kufamba neshanduko iyi,” vakadaro. "Kwanga kuri kuchengetedza. Vazhinji vevagadziri havatengese pamhepo kana kuti vanotengesa chikamu chidiki kwazvo chekuunganidza kwavo online. Tinoona zvinhu zvichichinja nekukurumidza. Isu tinoona vanhu vachitenga Instagram mazuva ano. Zvese zvine chekuita nekuwana." Chimwe chinhu ese masayiti anogovana kutumira mahara kuU.S. uye mitemo yekudzorera mutengi. Ehe mabhureki ese ari maviri anoonekwa pane ese akajairwa social media mapuratifomu.