Iingcebiso ekuthengeni ubucwebe befashoni

Ukujongana nale nyaniso intsha, iiwebhusayithi ezimbini (ezaphinda zasekwa ngabantu abangaphandle kweshishini) ziye zaqalisa ezisebenza ukuvala umsantsa phakathi kwe-e-commerce, imidiya yoluntu kunye nezitena-nodaka lokuthengisa.:

Adornia kunye nelitye & Strand Ezi projekthi zinegama elihle zinokufana kakhulu. Bajolise ekunikezeni amava asemgangathweni ngokuzama ukwakha uluntu olunomdla kunye nabathengi bezacholo abazibandakanyayo. Bobabini basebenzisa indlela egcinwe kwiimodeli zabo zoshishino. Abaseki beziza zombini ziyimveliso yeSikolo saseWharton seYunivesithi yasePennsylvania. Ukongeza, aba basunguli bakwanobutyebi bobugcisa kunye namava obuqu athe aphucula umbono weeprojekthi zabo.

Abaseki be-Adornia u-Becca Aronson kunye no-Moran Amir badibana e-Wharton kwaye abazange balinde ukuba bashiye isikolo soshishino ngaphambi kokuba baqalise inkampani yabo. Bobabini bacwangciselwe ukuphumelela ngoMeyi kodwa basungula i-Adornia ngoSeptemba 2012 ngaphandle kwezindlu zabo. Baceba ukubuyela eNew York ukuze bamisele ikhaya elisisigxina leshishini labo. U-Aronson wayengumhleli wangaphambili wezixhobo zeLucky kwaye u-Amir wayephethe imisebenzi yokuthengisa kaCatherine Malandrino kunye neDiesel. Amava abo ahambelana no-Aronson umntu onobuchule ngelixa u-Aronson ephethe ishishini elininzi. "UyiPhotoshop kwaye ndinguPowerPoint," utshilo uAmir.

Iwebhusayithi ithengisa izacholo zefashoni ezifikelelekayo ngexabiso ukusuka malunga ne-75 yeedola ukuya kwi-2,300 yeedola. Umthengi wabo uchanekileyo kakhulu: imfashini-phambili, ingcali, abafazi basezidolophini ukusuka kwi-25 ukuya kwi-45 yobudala abanomqondo oqinileyo wesitayela somntu. Abathengi abaphambili bale ndawo ngabasetyhini abazithengela ubucwebe babo (umfazi ozithengayo).

UAron noAmir bazithengela ngokwabo zonke izacholo. Ukongeza ekunciphiseni iziqwenga, baziququzelela kwiiqoqo ezihlukeneyo ezinamagama afana ne "Heavy Metal," "Deco After Dark" kunye ne "Darkest Jungle." Umbono kukwenza ukuthenga ubucwebe bobuqu kube lula kwabasetyhini abazaziyo isimbo sabo. Ngelixa le ndawo ilungiselelwe abantu basetyhini, bathi le ntetho yenza kube lula kumadoda nabahlobo ukuba bathenge izipho. Baphinde baxoxe ngeendlela zefashoni ngeblogi yabo, "I-United States yase-Adornia." Abaseki-bambisene nabo bathatha uphawu lwabo ebantwini, bebambe imiboniso ye-trunk ukusuka eSan Francisco ukuya eShanghai, eChina. Esinye sezicwangciso zabo kukwenza ukhenketho lwebhasi olunqumla ilizwe.

Ngeli xesha, i-Wharton grad uNadine McCarthy Kahane usungule iwebhusayithi yakhe, iStone & Strand, ngoAprili 18. Owayesakuba ngumcebisi weqhinga, uye wahamba kakhulu ngenxa yomsebenzi kunye nolonwabo kwaye wayehlala eSingapore, eLondon naseBuenos Aires ngaphambi kokuba azinze eNew York.

Esikhundleni sokunciphisa iqoqo lobucwebe njenge-Adornia, u-Kahane ulungisa iqela labaqulunqi bezinto zokugqoka. Wavula indawo kunye neqela labayili abangama-24. Umphumo yingqokelela yamatye anqabileyo abanzi ukusuka kwiplanga ukuya kwigolide yekarat ephezulu kunye nexabiso ukusuka kwi-115 yeedola ukuya ngaphezulu kwe-20,000 yeedola. Okwangoku bonke abaqulunqi bahlala eU.S. (nangona abaninzi besuka kwamanye amazwe) kodwa uKahane uthe uza kwanda abandakanye abayili behlabathi.

Le yindawo elungiselelwe umxhasi othanda ukukhangela izihombiso zokuqala phantse njengoko bethanda ukunxiba iziqwenga. “Abantu bafuna izinto abanokuthi bathandane nazo,” utshilo uKahane. Kumnandi kakhulu ukukwazi ukungena kulo mnqweno." Kule webhusayithi, kugxilwe ngokupheleleyo kubayili. Imisebenzi yabo kunye namabali abo aboniswa ngaphambili naphakathi. Babonelela ngokufikelela kwizitudiyo zabayili ngeentlanganiso zobuqu kunye nemisitho eyodwa.

KuKahane inkuthazo yokuqalisa le ndawo ibiyeyobuqu. Okokuqala, waxoxa ngobunzima bokufunda ngobucwebe eyedwa (njengesitayile, imathiriyeli kunye neendleko). Emva koko wathi unabahlobo ababini abangabayili bezacholo ababenobunzima bokufumana ikhaya elikwi-intanethi lomsebenzi wabo.

“Thina kwezoshishino siqeqeshelwe ukubona amathuba kwaye sivakalelwa kukuba ubucwebe buhamba kolu tshintsho,” utshilo. "Bekukudala kugcinwe. Uninzi lwabayili abathengisi kwi-intanethi okanye bathengisa inxalenye encinci yengqokelela yabo kwi-intanethi. Sibona izinto zitshintsha ngokukhawuleza. Sibona abantu bethenga i-Instagram kule mihla. Imalunga nokufikelela." Enye into zombini ezi sayithi zabelana ngayo kukuthumela simahla eU.S. kunye nemigaqo-nkqubo yokubuyisela abathengi. Ngokuqinisekileyo zombini iibrendi zivela kuwo onke amaqonga eendaba ezentlalo asemgangathweni.