E-Booming India, Konke Okucwebezelayo Kuyigolide

Lokho kungenxa yokuthi, ngesiko lamaNdiya, igolide linenani lendabuko elidlula kude inani lalo elingaphakathi. Njengoba umnotho waseNdiya udlondlobala futhi abantu abaningi babelana ngomcebo, ukomela kwezwe igolide kudlangile ezimakethe zomhlaba.

Ayikho indawo engcono yokubona ukuthi igolide lisho ukuthini e-India kunezitolo zobucwebe be-tony zaseNew Delhi. E-Tribhovandas Bhimji Zaveri Delhi, P.N. U-Sharma ubonisa izivakashi ngezitezi ezintathu zokunethezeka okwenza "Ibhulakufesi e-Tiffany's" ibukeke njengokudla okulula.

"Kukhona imigexo yekhethelo, namabhengela," kusho u-Sharma, ephakamisa izibonisi ezingase ziphazamise umcabango wemaharaja. Abathengisi abagqoke ama-sari egolide banweba amathreyi e-velvet ngemigexo yegolide embelwe ngetshe eliyigugu njengoba imindeni ibuthana ezizungeze izinto zokubala.

Cishe lonke leli golide lenzelwe ukuthi linikezwe emishadweni. Lokho kungenxa yokuthi izipho zegolide zinikezwa umakoti phakathi nayo yonke inqubo, kusukela ngesikhathi athembisana ngaso umshado wakhe ebusuku.

Kuyindlela endala yokunikeza isivikelo emshadweni nasemndenini okuzoba umphumela.

U-Nandkishore Zaveri, umqondisi enkampanini, uthi igolide lomshado liwuhlobo lomshwalense, "olunikezwa indodakazi ngesikhathi somshado, ukuze uma kwenzeka noma yibuphi ubunzima emndenini ngemva komshado, lokhu kungenziwa futhi inkinga ingaxazululeka.

"Yilokho igolide elimayelana neNdiya." Yomibili imikhaya kamakoti neyomkhwenyana inika umakoti igolide, ngakho abazali abaningi baqala ukuthenga ubucwebe, noma okungenani ukulondolozela bona, lapho izingane zabo zisencane kakhulu.

"Ngifuna ukuthenga igolide lomshado wendodana yami," kusho u-Ashok Kumar Gulati, ebophela iketanga legolide entanyeni yomkakhe. Umgexo kaNkk. UGulati uzama ukuthi uzoba nesipho kumakoti wakwakhe ezinsukwini eziya kulo mcimbi.

Ubucwebe buthengiswa ngesisindo, ngokwenani lemakethe nganoma yiluphi usuku, futhi umgexo ofana nalo azama ngawo ungabiza izinkulungwane zamaRandi.

Kodwa uGulati uthi ngisho kulawa manani aphezulu, akanalo ixhala lokuthi umndeni uyoke ulahlekelwe yimali ngokuthenga kwawo igolide, ikakhulukazi uma kuqhathaniswa nanoma iyiphi enye imali.

“[Uma kuqhathaniswa] nokwazisa kwanoma iyiphi enye imali etshaliwe, igolide lizolingana,” usho kanje. "Ngakho igolide alisoze lalahleka." Yingakho i-India ingumthengi omkhulu wegolide emhlabeni, ehlanganisa amaphesenti angaba ngu-20 emali efunwa umhlaba wonke.

USurya Bhatia, isazi sezomnotho enkampanini yokutshalwa kwezimali ezinze eNew Delhi, i-Asset Managers, uthi isidingo sizoqhubeka sikhula ngoba ukusimama komnotho waseNdiya kuletha abantu abaningi esigabeni esiphakathi, futhi imindeni ikhulisa amandla ayo okuthenga.

“Kusuka emndenini ohola oyedwa kuya emndenini ohola kabili, amazinga emali anyukile,” usho kanje. "Imfundo nayo iholele ekutheni kudlondlobale imali engenayo." UBhatia uthi amaNdiya amaningi aseqala ukubheka ukutshalwa kwegolide ngendlela entsha. Esikhundleni sokuyibamba njengobucwebe begolide, bathenga izimali ezihweba ngokushintshaniswa, okuwukutshalwa kwezimali kwegolide okungathengiswa njengamasheya.

Kodwa kunezizathu eziningi zokuthi kungani imindeni yamaNdiya ingeke ikwazi ukuyeka ubucwebe bayo begolide. Igama lesi-Hindi lobucwebe bomshado lithi "stridhan," okusho ukuthi "ingcebo yabesifazane." "Kuthathwa njengempahla yowesifazane, okuyimpahla yakhe [futhi] azohlala naye impilo yakhe yonke," kusho uPavi Gupta, ovakashele lesi sitolo nesinqandamathe sakhe, uManpreet Singh Duggal, beyobheka izingcezu zegolide. imindeni yabo ingase ithenge.

Uthi igolide liyindlela yokuthuthukisa owesifazane ngoba limnika izindlela zokuhlenga umndeni wakhe uma kunesidingo.

Emnothweni oshaja kanzima njengowaseNdiya, lapho izingozi ziphezulu futhi ingekho inethiwekhi yokuphepha komphakathi, lokho kungasho lukhulu.