Abanikazi be-Jody Coyote Bask Empumelelweni Yokuthengiswa Kobucwebe

Kusukela lapho, abasebenzi bendawo kanye nokuthengisa kuye kwaphindeka ngaphezu kokuphindwe kabili, okuholele ekutheni abalingani bebhizinisi bathi kungase kube nethuba elingaphezu kwalokho ababekucabanga ekuqaleni.

“Sizokhula ngo-75% siye ku-100% kulo nyaka,” kusho uDay.

U-Jody Coyote wengeza imigexo namasongo eqoqweni lakhe lobucwebe - ehamba ngale kwamacici ayisisekelo. Le nkampani nayo kungekudala ingaqala ukuthengisa eminye imikhiqizo, njengezikhwama, njengengxenye yolayini weJody Coyote, kusho uDay and Cunning, othishanhloko beLeader Creek Partners, okuyinkampani ezimele elinganayo.

Umshayeli omkhulu ngemuva kokukhula kuka-Jody Coyote ukungena okuqinile kwezitolo zezipho, njenge-Carlton Cards ne-Hallmark, ekuthengisweni kobucwebe.

U-Jody Coyote ubala lawo maketango amakhulu, kanye ne-Made in Oregon, phakathi kwenethiwekhi yayo ebanzi yabathengisi kulo lonke elase-United States naseCanada.

“Sisuke ezitolo ezingu-1,200 siphethe umkhiqizo wethu saya ku-3,500 saya ku-4,000,” kusho uDay.

UJody Coyote uphinde athengise imikhiqizo yakhe, edayisa ngo-$8 kuya ku-$25, ezindaweni zokudlela ezizimele nezitolo ezinkulu, njengeMacy's.

Ngenkathi Ubuqili noSuku zisagxile kakhulu ekwakhiweni komkhiqizo we-Jody Coyote okwamanje, basafuna ukuthola amandla enethiwekhi yokusabalalisa abayakhile.

“Sihlanganisa le moto ekwazi ukuyisa eminye imikhiqizo emakethe,” kusho uDay.

Lokho kungabandakanya ubudlelwano bokusabalalisa, noma ukuthengwa kwamanye amafemu phansi komugqa, esho.

Lezi izikhathi ezijabulisayo zenkampani ehambe iziqongo eziningi zezimali kanye nezigodi phakathi nomlando wayo weminyaka engama-32. Eminyakeni eyisikhombisa eyedlule, yacwila onqenqemeni lokuqothuka.

UJody Coyote obanjwe ngasese akazidaluli izibalo zezezimali kodwa, ngaphansi komnikazi wangaphambili, inkampani ibike ukuthengiswa kwezigidi ezingu-4.1 zamaRandi ngonyaka wezimali ka-2003, futhi ukuthengisa kukhulile kusukela ngaleso sikhathi, ngokusho kwabanikazi bamanje.

“Simatasatasa kakhulu,” kusho uShawn Fontain oyimenenja yezobucwebe, osesebenze kule nkampani iminyaka engaphezu kuka-20.

Umsebenzi wakhe wokuqala kwakuwukufaka amacici emakhadini ombukiso.

“Kuhle ukuba nalo muzwa wokujabula,” kusho yena.

“Abantu bathenga imikhiqizo yethu; bayayithanda imikhiqizo yethu. Ngike ngadlula ezilingweni (zenkampani) nezinsizi, futhi isimo sihluke kakhulu manje." UJody Coyote manje unezisebenzi ezingu-150 e-Eugene kanye nabamele abadayisi abangu-150, abangosonkontileka abazimele. Lokho kukhuphuke kubasebenzi abangu-65 nabamele ukuthengisa abangu-12 ngenkathi i-Leader Creek Partners ithenga inkampani.

Ezisebenzini eziyi-150 ze-Eugene, cishe eziyi-110 zisebenza ekukhiqizeni, ekuthumeleni noma ekupakisheni, futhi abangama-40 basebenza ekuklameni, ekuthengisweni, ezobuchwepheshe bolwazi nokuphatha.

Inkampani manje isiqasha kuyo yonke iminyango. Ukukhokhela imisebenzi yezinga lokungena kuqala emalini ephansi, kodwa zonke izisebenzi zifanelekile ukuthola umshwalense wezokwelapha nowamazinyo. U-Jody Coyote ukhokha amaphesenti angu-100 e-premium ukukhokhela abasebenzi.

Umhlomulo wawusuvele ukhona ngenkathi i-Leader Creek Partners ithenga inkampani, kusho uCunning. “Okwesibili kwezabasebenzi nezinto zokwakha, yizindleko zethu ezinkulu ezilandelayo, kodwa kubalulekile,” kusho yena.

Ukukhula okusheshayo kwenkampani nakho kudala amathuba amaningi okukhushulwa, kusho uCunning.

"Ngingumsekeli omkhulu wokukhulisa abantu kulayini," kusho umphathi wezokusebenza uSpence Simmons. "Bonke abaphathi bokukhiqiza baphuma phansi." UJody Coyote ungomunye wabaklami bokugcina bobucwebe ababalulekile abasakhiqiza e-United States, kusho uCunning.

Amaphesenti angamashumi ayisishiyagalolunye nanhlanu kuya kumaphesenti angama-98 obucwebe bukaJody Coyote akhiqizwa e-Eugene, esho. Okusele kwenziwa esikhungweni e-Bali esasungulwa omunye wabasunguli bakaJody Coyote.

I-Bali inabakhandi besiliva abanekhono abasebenza ngamacici esitayela se-chandelier ka-Jody Coyote - umklamo inkampani eyayifuna ukuwunikeza kodwa engakwazi ukuwunikeza ngentengo encintisanayo uma wenziwe e-Eugene, kusho uCunning.

Uthe uhlelo wukuqhubeka nokukhiqiza inqwaba yobucwebe e-Eugene.

Ukuze kufezwe lokho, inkampani iqeqesha abasebenzi ekukhiqizeni izinto ezingenawo amandla. Uhlelo, oludume ngabakwaToyota kanye ne-Motorola, luzama ukuqeda izinyathelo ezimoshiwe nezinto zokwakha ohlelweni lokukhiqiza.

U-Jody Coyote ubengomunye wabaqashi bendawo abangu-10 abafake izicelo, futhi bathola, izibonelelo ezikhethekile zokuqeqeshwa kombuso. U-Jody Coyote uthole u-$53,500.

Uma inkampani iqala ukunikeza imikhiqizo emisha engaphandle kwendawo yobuchwepheshe kaJody Coyote, izokhipha lowo msebenzi, kusho uDay.

Idizayini nokuthengiswa kwaleyo mikhiqizo kuzoqhubeka kususelwa ku-Eugene, nokho, kusho uCunning.

Ukukhiqizwa okusekelwe e-U.S. kunikeza izinzuzo ezithile, naphezu kwezindleko eziphezulu zabasebenzi uma kuqhathaniswa ne-Asia noma i-Latin America.

Imikhiqizo kaJody Coyote ihluke kakhulu kunaleyo ekhiqizwe ngobuningi e-Asia, kusho uDay. Futhi inkampani ingaphendula ngokushesha kunabaqhudelana nabo ekufuneni imakethe, kusho uCunning, ikhulisa ngokushesha ukukhiqizwa komklamo odumile, noma inqamule ukukhiqizwa kokungathandwa.

Nakuba kuningi okushintshile ku-Jody Coyote eminyakeni engu-1 1/2 edlule, okuningi akushintshile, kusho uCunning.

“Sithathe obekuwumkhiqizo oncomekayo nohlelo lokumaketha sakwandisa,” usho kanje. “Amadizayini awakashintshi kakhulu. Sisanda kuthola ukuthi singathengisa kanjani okwengeziwe." CAPTION(IZI-):

U-Maria Estrada we-Jody Coyote usebenzisa i-blowtorch ukuze afake upende ensimbi kumacici ukuze ome ngokushesha.