Eni ake a Jody Coyote Bask Pakupambana Kwa Zogulitsa Zodzikongoletsera

Kuyambira nthawi imeneyo, ogwira ntchito m'deralo ndi malonda awonjezeka kuwirikiza kawiri, zomwe zimapangitsa kuti mabizinesiwo anene kuti pangakhale mwayi wochulukirapo kuposa momwe amaganizira poyamba.

"Tikula 75 peresenti mpaka 100 peresenti chaka chino," adatero Day.

Jody Coyote akuwonjezera mikanda ndi zibangili pazovala zake zodzikongoletsera - kupitilira ndolo zake zazikulu. Kampaniyo posachedwa ikhoza kuyamba kugulitsa zinthu zina, monga zikwama zam'manja, monga gawo la mzere wa Jody Coyote, atero a Day and Cunning, akuluakulu a Leader Creek Partners, kampani yabizinesi yabizinesi.

Dalaivala wamkulu kumbuyo kwa kukula kwa Jody Coyote ndikulowa mwamphamvu kwa masitolo ogulitsa mphatso, monga Carlton Cards ndi Hallmark, kugulitsa zodzikongoletsera.

Jody Coyote amawerengera maunyolo akuluwo, komanso Made in Oregon, pakati pa ogulitsa ambiri ku United States ndi Canada.

"Tachoka m'masitolo 1,200 onyamula katundu wathu kufika 3,500 mpaka 4,000," adatero Day.

Jody Coyote amagulitsanso zinthu zake, zomwe zimagulitsidwa $ 8 mpaka $ 25, kumashopu odziyimira pawokha komanso masitolo ogulitsa, monga Macy's.

Pomwe Kuchenjera ndi Tsiku zikuyang'ana kwambiri pomanga mtundu wa Jody Coyote pakadali pano, akufunitsitsa kugwiritsa ntchito mwayi wogawa zomwe apanga.

"Tikupanga galimoto iyi yomwe ingathe kutengera zinthu zina kumsika," adatero Day.

Izi zitha kuphatikiza mgwirizano wogawa, kapena kupeza makampani ena pamzere, adatero.

Izi ndi nthawi zosangalatsa kwa kampani yomwe yayenda nsonga zazachuma komanso zigwa m'mbiri yake yazaka 32. Zaka zisanu ndi ziwiri zapitazo, idafika pachimake cha bankirapuse.

Wosungidwa mwachinsinsi Jody Coyote samaulula ziwerengero zandalama koma, pansi pa eni ake am'mbuyomu, kampaniyo idati idagulitsa $ 4.1 miliyoni mchaka cha 2003, ndipo kugulitsa kwakula kuyambira pamenepo, malinga ndi eni ake apano.

"Tili otanganidwa kwambiri," adatero Shawn Fontain, woyang'anira zopanga zodzikongoletsera, yemwe wagwira ntchito pakampaniyi kwa zaka zopitilira 20.

Ntchito yake yoyamba inali kuyika ndolo pamakadi owonetsera.

"Ndi bwino kukhala ndi kumverera kosangalatsa kumeneku," adatero.

“Anthu akugula zinthu zathu, amakonda zinthu zathu. Ndadutsapo m'mayesero ndi masautso (akampani), ndipo zasintha kwambiri tsopano." Jody Coyote tsopano ali ndi antchito 150 ku Eugene ndi oyimira malonda 150, omwe ndi makontrakitala odziyimira pawokha. Izi zikuchokera kwa antchito 65 ndi oyimira 12 ogulitsa pomwe Leader Creek Partners adagula kampaniyo.

Mwa antchito a 150 Eugene, pafupifupi 110 amagwira ntchito popanga, kutumiza kapena kulongedza katundu, ndipo 40 amagwira ntchito pakupanga, kugulitsa, ukadaulo wazidziwitso ndi kuyang'anira.

Kampaniyo tsopano ikulemba ntchito m'madipatimenti onse. Kulipira ntchito zolowera kumayambira pamalipiro ochepa, koma ogwira ntchito onse ali oyenera kulandira inshuwaransi yachipatala ndi mano. Jody Coyote amalipira 100 peresenti ya ndalamazo kuti azilipira antchito.

Phinduli lidalipo kale pomwe Leader Creek Partners adagula kampaniyo, a Cunning adati. "Chachiwiri kuntchito ndi zipangizo, ndi ndalama zathu zazikulu, koma ndizofunikira," adatero.

Kukula kofulumira kwa kampaniyo kumapangitsanso mwayi wambiri wotsatsa, Cunning adati.

"Ndine wolimbikitsa kwambiri kukweza anthu pamzere," adatero woyang'anira ntchito Spence Simmons. "Oyang'anira onse opanga zinthu amachokera pansi." Jody Coyote ndi m'modzi mwa omaliza opanga zodzikongoletsera omwe akupangabe ku United States, Cunning adati.

Maperesenti makumi asanu ndi anayi ndi mphambu zisanu mpaka 98 peresenti ya zodzikongoletsera za Jody Coyote amapangidwa ku Eugene, adatero. Zotsalazo zimapangidwira pamalo omwe ali ku Bali omwe adakhazikitsidwa ndi m'modzi mwa omwe adayambitsa Jody Coyote.

Bali ali ndi akatswiri osula siliva omwe amagwira ntchito pa ndolo zamtundu wa Jody Coyote - kapangidwe kamene kampaniyo inkafuna kupereka koma sakanatha pamtengo wopikisana ngati idapangidwa ku Eugene, Cunning adati.

Anati ndondomekoyi ndikupitiriza kupanga zodzikongoletsera zambiri ku Eugene.

Kuti izi zitheke, kampaniyo imaphunzitsa antchito kupanga zowonda. Pulogalamuyi, yodziwika ndi Toyota ndi Motorola, ikuyesera kuthetsa masitepe otayidwa ndi zida pakupanga.

Jody Coyote anali m'modzi mwa olemba anzawo ntchito 10 omwe adafunsira, ndikulandila, thandizo la maphunziro apadera aboma. Jody Coyote adalandira $53,500.

Ngati kampaniyo iyamba kupereka zinthu zatsopano zomwe zili kunja kwa ukadaulo wa Jody Coyote, idzatulutsa ntchitoyo, adatero Day.

Kupanga ndi kugulitsa zinthuzo kupitilirabe kuchokera ku Eugene, komabe, Cunning adati.

Kupanga kochokera ku US kumapereka maubwino ena, ngakhale kukwera mtengo kwa antchito poyerekeza ndi Asia kapena Latin America.

Zogulitsa za Jody Coyote ndizosiyana kwambiri ndi zomwe zimapangidwa ku Asia, adatero Day. Ndipo kampaniyo imatha kuyankha mwachangu kuposa omwe akupikisana nawo pakufuna kwa msika, Kuchenjera adati, kukulitsa kupanga mapangidwe odziwika bwino, kapena kuletsa kupanga kosakondedwa.

Ngakhale zambiri zasintha pa Jody Coyote m'zaka zapitazi za 1 1/2, zambiri zakhala zofanana, Cunning adanena.

"Tatenga zomwe zinali zabwino kwambiri komanso dongosolo lamalonda ndikulikulitsa," adatero. "Mapangidwe sanasinthe kwenikweni. Tangoganizirani momwe tingagulitsire zambiri." CAPTION(S):

Maria Estrada wa Jody Coyote amagwiritsa ntchito blowtorch kupaka utoto pachitsulo pandolo kuti ziume mwachangu.