'O ia ka manawa no na halekuai Lai e hoomalamalama a e kukulu i ka oihana no keia makahiki ae

ʻO Kekemapa ka mahina e manaʻo ʻia e hana nā mea kūʻai aku i kahi 20% o nā kūʻai makahiki

, e like me ka nui a lākou e hana ai i ka manawa o ka mua (21%), ka lua (23%) a i ʻole ka hapaha ʻekolu (20%), e like me ka ʻikepili 2016 i ka U.S. Helu Helu Mahina Kūʻai Kūʻai Kūʻai. No nā mea kūʻai aku ʻo Kekemapa kāu mahina hana-a-make.

ʻO nā Jewelry ka mea kiʻekiʻe ma ka papa inoa makana hoʻomaha. ʻO nā

Deloitte

ʻIke ʻia nā noiʻi hāʻawi makana NRF ma kahi o ka hapahā o nā mea makana hoʻomaha e hoʻolālā e hāʻawi a makemake paha e loaʻa i nā mea nani ma nā kāmaʻa Santas i kēia makahiki. A ʻoi aku ka makemake o nā wahine i ka loaʻa ʻana o nā mea nani i makana, me ka hapakolu o nā wahine e manaʻolana ana i nā mea nani, e like me ka

NRFs Nānā Mea kūʻai makana makana.

I ka mahina e hiki mai ana, he manawa ia o na halekuai nani e hoomalamalama ai a e hana i ka hapa nui o ka nui o na kaa kaa e lawe mai ai ka manawa hoomaha i kou puka. Akā ʻoiai ua loaʻa koke i nā mea kūʻai aku, nā pahuhopu pōkole e hana i kēlā 20% o nā kūʻai makahiki e pono ai lākou e hoʻokomo i nā hoʻolālā wā lōʻihi. Pono lākou e hoʻomaʻamaʻa i ka paila no ka ulu ʻana i ke kūʻai aku i ka makahiki aʻe.

ʻO kēia ka manawa e launa pū me nā mea kūʻai aku e hoʻihoʻi mai iā lākou i ka makahiki aʻe a me ke kau hoʻomaha e hiki mai ana. Eia kekahi mau manaʻo:

He pilina koʻikoʻi ko Main Street jewelers me nā mea kūʻai

He kūlana hoʻokūkū kūʻokoʻa ko nā mea kūʻai kūikawā e kūʻē i ka hoʻouka kaua ʻana o nā hui mea hoʻohana pūnaewele a me nā kaulahao mea kūʻai aupuni: kā lākou paʻi pilikino e hoʻoulu ai i ka hilinaʻi a me ka hilinaʻi o ka mea kūʻai aku. ʻOiaʻiʻo, nui nā mea kūʻai aku kūʻai ponoʻī e ʻimi wale nei i kahi ʻāpana nani. ʻAʻole nui ke kaumaha a i ʻole ke ʻano o ke kūʻai ʻana i nā lole lole.

Akā i ka wā e kūʻai aku ai i nā mea nani, ʻoi aku ka kiʻekiʻe o nā pili, no ka mea kūʻai aku a me ka mea hāʻawi makana. Ua wehewehe ʻia nā mea nani e like me nā mea i hana ʻia mai loko mai o nā metala makamae, e like me ke gula a i ʻole platinum, a loaʻa paha nā pōhaku makamae a i ʻole nā ​​​​mea makamae. ʻOi aku ka kiʻekiʻe o kona kumukūʻai ma mua o kēlā no ka lole a me kāna kūʻai ʻana e lawe i ke kaumaha o ka naʻau.

ʻO kahi noiʻi hou o nā mea kūʻai nani nani mai

Na mea nani o Amerika

i alakaʻi ʻia e Provoke Insights ua ʻike ʻo 43% o kekahi mau mea kūʻai aku 2,000, i hoʻokaʻawale like ʻia ma waena o ke kāne / wahine, nā makahiki 22-59 makahiki, me nā pae kiʻekiʻe o ka loaʻa kālā home ($50k no 22-29 mau makahiki; $80k no 30-59 mau makahiki) kūʻai a loaʻa paha nā mea nani i ka makahiki i hala a ʻo ia 22% he mau mea kūʻai aku.

ʻO ka hoʻokele ʻana i kēlā mau kūʻai ʻana ʻo ia ka manaʻo waiwai i loko o ka ʻāpana a me ke ʻano o kēlā ʻāpana e hōʻailona ai i kahi hanana kūikawā a i ʻole lā hoʻomaha. Hoʻopili nā mea nani maikaʻi i nā manawa kūikawā a me nā hoʻomanaʻo ʻaʻole like me nā mea ʻē aʻe, wahi a Amanda Gizzi, ka waha ʻōlelo no Jewelers of America.

E hoʻonui i ke kūʻai ʻana ma kāu hale kūʻai

Me ka ʻāpana mea hoʻonani maikaʻi he mea hoʻopiha i ka naʻau, ʻo ka ʻike kūʻai ʻana no ka mea kūʻai e pili ana i kēlā mea e waiwai pū kekahi. ʻO kēia kahi e hiki ai i ka paʻi pilikino i hāʻawi ʻia e kahi mea kūʻai kūikawā i hoʻokumu ʻia, i hilinaʻi ʻia o ke kaiāulu kūloko e hiki ke hana i ka hopena maoli. ʻO ke kipa ʻana i kahi hale kūʻai mea kūʻai maoli (64%) a kamaʻilio pū me kahi mea kūʻai aku maoli (45%), ma kahi kūʻē i ke kamaʻilio ʻana me kahi mea kūʻai aku (26%) a i ʻole ka noiʻi ʻana i nā pūnaewele e-commerce (25%) ʻo ia nā ala mua e loaʻa ai nā mea nani. ʻōlelo nā mea kūʻai aku e hoʻomaka ana lākou e ʻimi i kahi ʻāpana nani.

ʻAʻole kūʻai kūʻai ʻo Jewelry, wahi a Gizzi. ʻAʻole hiki iā ʻoe ke ʻike i ka nani piha a i ʻole nā ​​hiʻohiʻona ʻokoʻa o nā daimana, ke gula, nā momi a me nā pōhaku makamae ma ka pūnaewele. He hopena koʻikoʻi ka ʻike ʻana a me ka hoʻopā ʻana.

No ka hana ʻana i kēia mau ʻike kūʻai mea kūʻai kūikawā kūikawā, pono nā mea kūʻai kūikawā e hōʻoia i nā mea hoʻomaʻamaʻa i hoʻomaʻamaʻa ʻia, ʻaʻole wale nā ​​​​mea kūʻai aku, aia ma ka papahele i nā manawa a pau o Dekemaba e pane i nā nīnau a hāʻawi i ke alakaʻi me ka mana.

He mea koʻikoʻi ke ʻano kino o ka hale kūʻai i ka ʻike kūʻai aku o nā mea kūʻai aku, kona ʻala, kona kukui, kona mau puka makani ma waho a me nā hōʻike ma loko. Malia paha ua lōʻihi ka manawa e hana hou ai i ka hale kūʻai, akā ʻaʻole i lōʻihi ka hoʻomālamalama ʻana i nā kukui ʻala a i ʻole ke kūʻai ʻana i nā kukui e hoʻomālamalama i nā hōʻike nani.

Hiki ke ʻike ʻia ka mana o ke kukui e hoʻololi maoli i ka hale kūʻai mea kūʻai ma ka King of Prussia Mall, ma waho o Philadelphia. Aia ma ke ala mai ka Tiffany & Pu. hale kūʻai me kona kukui mall maʻamau ka

Puuwai i ke ahi

hale kūʻai me nā kukui e pili ana i nā mea nani me nā mea ʻē aʻe o ka hale kūʻai i ʻeleʻele a me nā pale gauze ʻeleʻele e hoʻohui ana i nā mea pohihihi a pale i ka mālamalama o waho. ʻOi aku ka mālamalama o kēlā mau daimana Hearts on Fire ma mua o ko Tiffany, mahalo i nā kukui hale kūʻai i hana maikaʻi ʻia.

A e noʻonoʻo e pili ana i nā ala e hōʻoluʻolu ai nā malihini hale kūʻai i ke kūʻai ʻana ma kāu hale kūʻai. E mālama iā lākou e like me nā malihini i kou home. Hāʻawi e lawe i ko lākou mau ʻaʻahu a mālama i kā lākou pūʻolo. Hāʻawi iā lākou i mea inu, kope, kī, wai a i ʻole no ka wā hoʻomaha hoʻomaha, kahi mea e hoʻoikaika iki ai. Aia ma Michigan

ʻO nā mea kāʻili

ua hoʻohui nā mea kūʻai aku iā Tappers Tap Room i kāna hale kūʻai hou ʻo Somerset Collection ma o ka hui pū ʻana me ka Shorts Brewing Company.

E kiʻi i kēlā mau inoa

Ua ʻike kēlā me kēia brand direct-to-consumer i ka waiwai maoli o kā lākou ʻoihana i loaʻa i kā lākou papa inoa o nā mea kūʻai aku a me nā mea kūʻai aku. He kakaikahi loa nā hale kūʻai ʻo Main Street, ua ʻike au, e nānā ana i ke kūkulu ʻana i kahi leka uila a me ka papa inoa o nā mea kūʻai aku, me ka hilinaʻi ʻana i nā hana passive e hōʻiliʻili i nā inoa e like me nā palapala kau inoa ma ka papa inoa.

E like me ka maʻalahi o ka ʻenehana ma o nā polokalamu hoʻoili kāleka hōʻaiʻē e hōʻiliʻili i nā helu leka uila no nā mea kūʻai aku e kūʻai aku nei, ʻaʻole i mana ka nui o nā mea kūʻai aku i nā leka leka uila. Hain

s he hoʻoponopono maʻalahi. A inā ʻaʻole ʻoe e hana i kēia manawa, pono nā mea kūʻai aku e hana i ka hana maʻamau e nīnau i nā mea kūʻai aku i ke alanui a me nā leka uila i ka wā e kākau ai i nā kūʻai.

No nā mea nānā, ʻaʻole nā ​​​​mea kūʻai aku, ʻoi aku ka maikaʻi o ka hōʻiliʻili ʻana i kā lākou leka uila. ʻO ka mea mua, pono ʻoe e nīnau, no laila ʻo ka hoʻomaʻamaʻa ʻana i nā limahana e kono i kēlā me kēia malihini i loko o ka hale kūʻai e kaʻana like i kā lākou leka uila e like me ka hoʻomaʻamaʻa ʻana iā lākou i ka hoʻokipa malihini a me nā kaʻina hana.

I mea e hopu ai i kēlā mau leka uila, pono nā mea kūʻai aku e hāʻawi i nā mea hoʻoikaika no lākou e kaʻana like, ʻoi aku ka maikaʻi ma mua o ka hāʻawi ʻana i nā mea kūikawā a me nā leka kūʻai. ʻO nā mea e like me ka hāʻawi ʻana e loaʻa i kahi makana kūikawā ma ka leka uila no ke kū ʻana, e like me ka coupon no ka lawelawe hoʻoliʻi manuahi; e kamaʻilio ana i ka loaʻa ʻana o nā kono i nā hanana kūikawā e like me ka lā Valentines e hiki mai ana i ka hoʻolauleʻa makana no ka lā hoʻomaha kūʻai mea kūʻai nui e hiki mai ana a i ʻole nā ​​hōʻike hoʻolālā a me nā hale hāmama; kono i nā malihini e komo i kahi hui lā hānau no nā ho'ēmi kūikawā b-lā; a no nā kāne hoʻopalau, e hāʻawi aku iā lākou e leka uila i kahi papa inoa o nā ʻoihana mare ma kou wahi e hāʻawi ana i nā lawelawe mare/mare, e like me nā mea kūʻai pua, nā wahi hoʻokipa, a me nā lole mare.

A laila inā loaʻa iā ʻoe kēlā mau inoa, e hoʻohana i kēlā mau pilina. No nā mea kūʻai aku, ʻaʻole nā ​​​​mea kūʻai, pono ʻoe e kaupalena i ka leka uila iā lākou i hoʻokahi manawa i ka mahina; no nā mea kūʻai i hoʻokumu ʻia, hiki iā ʻoe ke hele pinepine aku, e ʻōlelo ʻelua i ka mahina, ʻoi aku ma mua o ke kūʻai ʻana i nā mea hoʻomaha e like me Valentines Day, Mothers Day, etc. A ke hoʻouna aku ʻoe i leka uila i kāu mea kūʻai aku a me nā papa inoa o ka manaʻo, e hōʻoia e hoʻouna hou i nā leka uila i ka poʻe i wehe ʻole i ka pahū leka uila mua.

A ʻaʻole ʻo ka leka uila wale nō ke ala e mālama ai i nā pilina o nā mea kūʻai aku. ʻO ka leka uila kahiko maikaʻi kahi ala kūpono no nā mea kūʻai kūloko e hiki aku i kā lākou mau pilina a kono iā lākou i ka hale kūʻai.

ʻO Omni-channel pehea e huki ai i nā mea kūʻai aku o ka hanauna e hiki mai ana

Ua hoʻokomo pū ka Jewelers of America i ka nānā ʻana i ka hiʻohiʻona o kā lākou ʻoihana. Ma kahi o 40% o nā mea kūʻai kūloko e ʻike i nā pūnaewele e-commerce i kā lākou helu hoʻokūkū hoʻokūkū helu hoʻokahi, akā ʻo 34% wale nō o lākou i loaʻa i nā mana e-commerce ma kā lākou pūnaewele ponoʻī. ʻAʻole pono nā hale kūʻai mea kūʻai aku e kūʻai aku ma ka pūnaewele e hoʻokūkū ma ka pūnaewele, wahi a Gizzi. Akā, pono lākou i kahi kikohoʻe ikaika. ʻO ia ke kumu e hoʻonohonoho pono ʻia nā mea kūʻai kūloko ma ka pūnaewele e lilo i poʻokela i nā mea kūʻai aku ma mua o ke kūʻai ʻana i ka noiʻi e hoʻomaka pinepine ma laila.

No ka hoʻokūkū ʻana i ka honua i kēia mau lā, manaʻo ʻo Gizzi, pono e hāʻawi nā Jewelers i kā lākou mau hale kūʻai kino i nā facelifts mau, e noʻonoʻo pono i kā lākou hui ʻana i nā mea nani a hoʻohui i nā ʻāpana kikohoʻe e like me nā pūnaewele interactive, nā pānaehana media, nā polokalamu a me nā ʻāpana lawelawe mea kūʻai aku.

ʻO kēia Kekemapa ka manawa no nā hale kūʻai nani e ʻālohilohi, e hana ana i nā pilina o nā mea kūʻai aku e hiki ke lawe iā lākou i ka makahiki hou a kōkua iā lākou e ulu.

E hele ana nā mea kūʻai aku i kāu paepae i kēia kau. E hoʻohana pono i kēlā me kēia pilina pilikino. E loaʻa i kahi hoʻolālā pāʻani ʻaʻole wale e hele i loko o ka mahina, akā e kūkulu i kāu ʻoihana no ka makahiki e hiki mai ana.