'tis Mwaka WeZvitoro Zvishongo Zvekupenya uye Kuvaka Bhizinesi reGore rinotevera

Zvita ndiwo mwedzi apo vatengesi vezvishongo vanogona kutarisirwa kuita imwe 20% yekutengesa kwegore

, inenge yakawanda sezvavanoita munguva yose yekutanga (21%), yechipiri (23%) kana yechitatu kota (20%), maererano ne2016 data muU.S. Census Monthly Retail Trade Survey. Kune jewellers Zvita ndiwo mwedzi wako wekuita-kana-kufa.

Zvishongo zviri pamusoro pezvipo zvevanhu vakawanda zvezororo. Ose ari maviri

Deloitte

uye NRF zvipo zvekuongorora zvinoona kuti chikamu chimwe muzvina chevapi vezvipo vezororo vanoronga kupa kana kuda kugamuchira zvishongo mumatokisi eSantas gore rino. Uye vakadzi vanonyanya kuda kugamuchira zvishongo sechipo, nechikamu chimwe muzvitatu chevakadzi vachitarisira zvishongo, maererano.

NRFs Holiday Gift Consumer Survey.

Mumwedzi unotevera, inguva yezvitoro zvezvishongo nguva yekupenya uye kushandisa zvakanyanya traffic yakawedzera iyo nguva yezororo ichaunza kumusuwo wako. Asi nepo jewellers vane nekukurumidza, zvibodzwa zvenguva pfupi kuita iyo 20% yekutengesa kwepagore yavanoda kuisa mukati menguva refu mazano zvakare. Ivo vanofanirwa kusimudzira pombi kuti vakure kutengesa gore rinouya.

Ino ndiyo nguva yekuita hukama nevatengi vanovadzosa gore rinouya uye nemwaka wezororo unotevera zvakare. Heano mamwe mazano:

Main Street jewelers vane hukama hwakakosha nevatengi

Zvishongo zvemhando yepamusoro zvine yakasarudzika yemakwikwi ekurwisa kurwiswa kwemakambani ezvishongo zvepainternet uye cheni dzezvishongo zvenyika: kubata kwavo pachavo kunokurudzira kuvimba uye kuvimba kwevatengi. Sezvinobvumwa, vatengi vakawanda vanozvitengera zvishongo vari kungotsvaga chidimbu chezvishongo zvefashoni. Kutenga kwakadaro kwezvishongo zvekushongedza hakutakure huremu hwakawanda kana zvinoreva.

Asi kana zvasvika pakutenga zvishongo zvakanaka, masiteki akakwira zvakanyanya, kune anozvitengera wega uye nemupi wezvipo. Zvishongo zvakanaka zvinotsanangurwa sezvishongo zvinogadzirwa nesimbi dzinokosha, segoridhe kana platinamu, uye zvinogona kunge zvine matombo anokosha kana semi-akakosha. Mutengo wayo wakakwira kupfuura iwo wemupfeko uye kutenga kwayo kunowanzo kutakura huremu hwepfungwa zvakare.

Ongororo ichangoburwa yevanotenga zvishongo zvakanaka kubva

Jewelers of America

yakaitwa neProvoke Insights yakawana kuti 43% yevamwe vatengi zviuru zviviri, vakapatsanurwa zvakaenzana pakati pemurume/mukadzi, mazera 22-59 makore, nepamusoro-nhanho yemari yemumba ($50k kwemakore 22-29; $80k kwemakore 30-59) vakatengwa kana kugamuchira zvishongo zvakanaka mugore rapfuura uye paavo 22% vaiva vanozvitenga.

Kutyaira izvo zvakatengwa ndiko kukosha kwekunzwa kuri muchidimbu uye kuti chidimbu ichocho chinomiririra kana kuratidza chiitiko chakakosha kana zororo. Zvishongo zvakanaka zvinobatanidza kumashure kunguva dzakakosha uye ndangariro zvisina kufanana nechimwe chinhu, anodaro Amanda Gizzi, mutauriri weJewelers of America.

Ita kuti kutenga muchitoro chako kuwedzere kukosha

Nechishongo chakanaka chiri chinhu chakaremerwa nemanzwiro, chiitiko chekutenga chemutengi chine chekuita nechinhu ichocho chinova chakapfuma mupfungwa zvakare. Apa ndipo apo kubata kwemunhu kunopiwa nemushonga wematombo ane hunyanzvi iyo inhengo yakasimbiswa, inovimbwa munharaunda yenzvimbo inogona kuita shanduko chaiyo. Kushanyira chitoro chaicho chezvishongo (64%) uye kutaura nejeweler chaiyo (45%), kusiyana nekutaura nemumiriri wekutengesa (26%) kana kutsvaga e-commerce zvishongo nzvimbo (25%) ndiyo nzira dzekutanga dzekushongedza zvishongo. vatengi vanoti vanotanga kutsvaga kwavo chidimbu chezvishongo zvakanaka.

Zvishongo hazvisi zvekungotenga, Gizzi anodaro. Iwe haugone kuona runako ruzere kana hunhu hwakasiyana hwemadhaimani, goridhe, maparera nematombo anokosha online. Kuiona uye kuibata kune zvazvinoita.

Kuti uwane zvakanyanya zveizvi zvakakosha zvevatengi-zvishongo zvekutenga zviitiko, zvishongo zvehunyanzvi zvinofanirwa kuve nechokwadi chekuti matombo anokosha akadzidziswa, kwete vashandi vekutengesa chete, vari pasi nguva dzese muna Zvita kuti vapindure mibvunzo nekupa nhungamiro nechiremera.

Mamiriro ekunze echitoro akakosha kwazvo kune vatengi kutenga ruzivo, hwema hwayo, kuvhenekera kwayo, mahwindo ekunze uye kuratidza mukati. Pamwe yakanonoka mumwaka kuti igadzirisezve chitoro, asi haina kunonoka kubatidza makenduru mashoma anonhuhwirira kana kutenga mamwe malights kuti aite zvishongo zvakakosha zvinopenya.

Simba rekuvhenekera kuita mutsauko chaiwo munzvimbo yekutenga zvishongo zvinogona kuonekwa paMambo wePrussia Mall, kunze kwePhiladelphia. Mhiri kwenzira kubva kuTiffany & Co. boutique ine standard mall lighting ndiyo

Mwoyo Pamoto

boutique ine zvinobatika zvinovheneka zvakanangidzirwa pamakesi ezvishongo nechitoro chakasara chakasvibira uye matema gauze maketeni achiwedzera chakavanzika uye kuvhara kunze kwechiedza. Iwo Mwoyo paMoto madhaimani anopenya zvakanyanya kupfuura anoita Tiffany, zvese nekuda kwemwenje wakanyatsogadzirwa wechitoro.

Uye funga nezve nzira dzekuita kuti vaenzi vechitoro vanzwe vakasununguka kutenga muchitoro chako. Vabate sezvaungaita vaenzi mumba mako. Zvipire kutora mabhachi avo uye kuchengeta mapasuru avo. Vashumire chimwe chinhu chekunwa, kofi, tii, mvura kana yemwaka wezororo rezororo, chimwe chinhu chakanyanya kusimba. Michigan-based

Tappers

vatengesi vematombo vakawedzera Tappers Tap Room kuchitoro chavo chitsva cheSomerset Collection nekubatana neKambani yeShorts Brewing.

Tora mazita iwayo

Yese yakananga-kune-mutengi mhando inoziva kukosha kwechokwadi mumabhizinesi avo kunowanikwa mune yavo zvinyorwa zvese tarisiro uye vatengi. Vashoma kwazvo vatengesi veMain Street, ini ndawana, vanotarisisa kuvaka inoyevedza yekuonana uye runyorwa rwevatengi, vachivimba panzvimbo pekuedza kunotora mazita senge kusaina mafomu kurejista.

Sezviri nyore setekinoroji inoita kuti zviitike kuburikidza nekiredhiti kadhi kugadzirisa maapps kuunganidza email kero dzevatengi vanotenga, vatengesi vazhinji havana kupihwa simba rekuita email risiti. Izvozvo

s iri nyore kugadzirisa. Uye kana usiri kuzviita izvozvi, zvishongo zvinofanirwa kuzviita zvakajairwa kubvunza vatengi mugwagwa uye email kero paunenge uchinyora kutengesa.

Kune vanotarisa, kwete vatengi, kuunganidza avo email kero kunotora faindi yakawanda. Chekutanga, iwe unofanirwa kubvunza, saka kudzidzisa vashandi kukoka muenzi wese muchitoro kuti agoverane email yavo kwakakosha sekuvadzidzisa nezvekugamuchira muenzi uye maitiro ebasa.

Kuti vatore iwo maemail, zvishongo zvinofanirwa kupa zvinokurudzira kuti vagovane, zviri nani kupfuura kungopihwa kwehunyanzvi uye zviziviso zvekutengesa. Zvinhu zvakaita sechipo chekugamuchira chipo chakakosha neemail yekumira, secouponi yemahara zvishongo zvekupukuta sevhisi; kutaura uchigamuchira kukokwa kuzviitiko zvakakosha senge iri kuuya Valentines Day yekupa mhemberero kune inotevera hombe yekutenga zvishongo zororo kana madhizaini anoratidza uye akavhurika-dzimba; koka vaenzi kuti vabatane nekirabhu yekuzvarwa kune yakakosha b-day discounts; uye kune vakaroorana, vapei kuvatumira email runyoro rwezvishandiso zvevaroora zvemabhizinesi ekwaunogara anopa mabasa emuchato/ekuroora, akadai sevanochengeta maruva, nzvimbo dzekutambirwa, uye fashoni dzezvikomba.

Zvino kana wava nemazita iwayo, shandisa aya ma connections. Kune tarisiro, kwete vatengi, iwe unofanirwa kudzikisira kuvatumira email kamwe chete pamwedzi; kune vatengi vakasimbiswa, unogona kusvika kakawanda, taura kaviri pamwedzi, kunyanya pamberi pekutenga zvishongo zvezororo seZuva reValentine, Zuva reVanamai, nezvimwe. Uye kana iwe uchitumira email kune wako mutengi uye tarisiro rondedzero, iva nechokwadi chekutumira maemail kune avo vasina kuvhura yekutanga email kuputika.

Uye email haisiyo yega nzira yekuchengetedza vatengi kubatana. Tsamba yakanaka yechinyakare yakananga ichiri nzira inoshanda yekuti matombo anokosha emuno asvike kune vavanoshamwaridzana navo uye kuvakoka kuchitoro.

Omni-channel ndiyo nzira yekukwezva chizvarwa chinotevera vatengi

Iyo Jewelers of America kudzidza yaisanganisirawo kutarisa kweiyo jewellers maonero emabhizinesi avo. Vamwe 40% yevanoshongedza matombo enzvimbo vanoona e-commerce mawebhusaiti senhamba yavo yekutanga yekutyisidzira, asi chete 34% yavo ine chero e-commerce kugona pamawebhusaiti avo. Zvitoro zvezvishongo hazvidi kutengesa pamhepo kukwikwidza pamhepo, anodaro Gizzi. Asi ivo vanoda huvepo hwakasimba hwedhijitari. Izvi zvinoreva kuti zvishongo zvemuno zvinofanirwa kuiswa zvakanaka pamhepo kuti zvive pamusoro pepfungwa muvatengi vasati vatenga tsvagiridzo iyo inowanzotangira ipapo.

Kukwikwidza munyika yanhasi, Gizzi inoratidzira, Vashori vezvishongo vanofanirwa kupa zvitoro zvavo zvepanyama nguva dzose kusimudzira kumeso, nyatso tarisa musanganiswa wavo wezvishongo uye kuwedzera zvikamu zvedhijitari senge mawebhusaiti anodyidzana, masocial media mapuratifomu, maapplication uye zvikamu zvebasa revatengi.

Zvita uno mwaka wekuti zvitoro zvezvishongo zvipenye, zvichiita kuti vatengi vabatanidzwe izvo zvinokwanisa kuvatakura kuburikidza neGore Nyowani uye kuvabatsira kukura.

Vazhinji vatengi vachange vachiyambuka chikumbaridzo chako mwaka uno. Shandisa zvakanyanya pane zvese zvaunosangana nazvo. Iva nehurongwa hwemutambo kwete kungopfuura nemwedzi, asi kuvaka bhizinesi rako regore rinouya futi.