Ndi Nyengo Yogulitsa Zodzikongoletsera Kuti Aziwala Ndi Kumanga Bizinesi Yachaka chamawa

Disembala ndi mwezi womwe ogulitsa zodzikongoletsera akuyembekezeka kupanga 20% yazogulitsa pachaka

, pafupifupi momwe amapangira nthawi yonse yoyamba (21%), yachiwiri (23%) kapena gawo lachitatu (20%), malinga ndi deta ya 2016 ku U.S. Census Monthly Retail Trade Survey. Kwa miyala yamtengo wapatali December ndi mwezi wanu wochita kapena kufa.

Zodzikongoletsera ndizopamwamba pamndandanda wamphatso zapatchuthi za anthu ambiri. Onse awiri

Deloitte

ndi kafukufuku wamphatso wa NRF apeza kuti pafupifupi gawo limodzi mwa magawo anayi a opereka tchuthi akukonzekera kupereka kapena kufuna kulandira zodzikongoletsera mu masitonkeni a Santas chaka chino. Ndipo akazi akufunitsitsa kulandira zodzikongoletsera monga mphatso, ndi gawo limodzi mwa magawo atatu a akazi akuyembekeza zodzikongoletsera, malinga ndi

NRFs Holiday Gift Consumer Survey.

M'mwezi wotsatira, ndi nthawi yosungira zodzikongoletsera kuti muwale ndikugwiritsa ntchito bwino kuchuluka kwa magalimoto omwe nyengo ya tchuthi idzabweretse pakhomo panu. Koma ngakhale zodzikongoletsera zili ndi zolinga zanthawi yayitali, zopanga 20% yazogulitsa pachaka zomwe amafunikira kukhazikitsanso njira zazitali. Ayenera kulimbikitsa pampu kuti akulitse malonda chaka chamawa.

Ino ndi nthawi yolumikizana ndi makasitomala omwe adzawabwezenso chaka chamawa komanso nthawi ya tchuthi ikubwera. Nawa malingaliro ena:

Zodzikongoletsera za Main Street zili ndi ubale wapadera ndi makasitomala

Zovala zapadera zamtengo wapatali zimakhala ndi mpikisano wapadera polimbana ndi kuukira kwa makampani opanga zodzikongoletsera zapaintaneti ndi unyolo wamtundu wa zodzikongoletsera: kukhudza kwawo komwe kumalimbikitsa chidaliro ndi chidaliro cha ogula. Zoonadi, makasitomala ambiri odzigulira okha zodzikongoletsera akungofuna chidutswa chamtengo wapatali chodzikongoletsera. Kugula zodzikongoletsera zotere sikumakhala kolemera kapena tanthauzo.

Koma pankhani yogula zodzikongoletsera zabwino, mtengo wake ndi wapamwamba kwambiri, kwa wodzigula yekha ndi wopereka mphatso. Zodzikongoletsera zabwino zimatanthauzidwa ngati zodzikongoletsera zopangidwa ndi zitsulo zamtengo wapatali, monga golide kapena platinamu, ndipo zimatha kukhala ndi miyala yamtengo wapatali kapena yamtengo wapatali. Mtengo wake ndi wapamwamba kuposa wa zovala ndipo kugula kwake kumakhala kolemera kwambiri.

Kafukufuku waposachedwapa wa ogula zabwino zodzikongoletsera kuchokera

Jewelers waku America

opangidwa ndi Provoke Insights adapeza kuti 43% mwa ogula 2,000, ogawanika mofanana pakati pa amuna / akazi, zaka 22-59 zaka, ndi ndalama zapamwamba zapakhomo ($ 50k kwa zaka 22-29; $ 80k kwa zaka 30-59) anagula kapena analandira zodzikongoletsera zabwino kwambiri chaka chatha ndipo 22% amenewo anali odzigula okha.

Kuyendetsa zinthu zomwe zagulidwazo ndi mtengo wamalingaliro womwe uli mu chidutswacho komanso momwe chidutswacho chikuyimira kapena chizindikiro cha chochitika kapena tchuthi chapadera. Zodzikongoletsera zabwino zimalumikizana ndi nthawi zapadera komanso zokumbukira mosiyana ndi china chilichonse, akutero Amanda Gizzi, wolankhulira Jewelers of America.

Pangani kugula m'sitolo yanu kukhala kwapadera kwambiri

Ndi zodzikongoletsera zabwino kukhala chinthu chodzaza ndi malingaliro, zokumana nazo zogulira kasitomala zokhudzana ndi chinthucho zimakhalanso zolemera m'malingaliro. Apa ndipamene kukhudza kwamunthu komwe kumaperekedwa ndi katswiri wa miyala yamtengo wapatali yemwe ali wokhazikika, membala wodalirika wa anthu amdera lanu kungathandize kwenikweni. Kuyendera sitolo yeniyeni yodzikongoletsera (64%) ndikuyankhula ndi zodzikongoletsera zenizeni (45%), mosiyana ndi kuyankhula ndi wogulitsa malonda (26%) kapena kufufuza malo opangira zodzikongoletsera za e-commerce (25%) ndi njira zazikulu zodzikongoletsera. makasitomala akuti ayamba kufunafuna chidutswa chabwino cha zodzikongoletsera.

Zodzikongoletsera si kugula mwachidwi, Gizzi akuti. Simungathe kuwona kukongola kwathunthu kapena mawonekedwe apadera a diamondi, golide, ngale ndi miyala yamtengo wapatali pa intaneti. Kuchiwona ndi kuchikhudza kumakhudza kwambiri.

Kuti apindule kwambiri ndi zokumana nazo zapadera zogulira zodzikongoletsera zamakasitomala, akatswiri opanga miyala yamtengo wapatali amayenera kuonetsetsa kuti miyala yamtengo wapatali yophunzitsidwa, osati ogulitsa okha, imakhala pansi nthawi zonse mu Disembala kuyankha mafunso ndikupereka chitsogozo ndi ulamuliro.

Chikhalidwe cha sitolo ndi chofunikira kwambiri kwa makasitomala ogula zinthu, fungo lake, kuunikira kwake, mazenera ake kunja ndi zowonetsera mkati. Mwina kwachedwa kwambiri kuti mukonzenso sitoloyo, koma sikunachedwe kuyatsa makandulo ochepa onunkhira kapena kugula zowunikira kuti ziwonetsedwe zazodzikongoletsera zapadera ziziwala.

Mphamvu yowunikira kuti ipange kusiyana kwenikweni m'malo ogulitsa zodzikongoletsera imatha kuwoneka ku King of Prussia Mall, kunja kwa Philadelphia. Kudutsa njira yochokera ku Tiffany & Co. boutique yokhala ndi ma standard mall kuyatsa ndi

Mitima Yamoto

boutique yokhala ndi zowala zowoneka bwino zomwe zimayang'ana pazovala zodzikongoletsera ndi sitolo yonse yodetsedwa ndi makatani akuda owoneka bwino akuwonjezera chinsinsi ndikutsekereza kuwala kwakunja. Ma diamondi a Hearts on Fire amawala kwambiri kuposa momwe a Tiffany amachitira, chifukwa cha kuunikira kopangidwa mwaluso kwa sitolo.

Ndipo ganizirani za njira zopangira alendo ogulitsa sitolo kukhala omasuka kugula m'sitolo yanu. Achitireni monga momwe mungachitire alendo kunyumba kwanu. Dziperekeni kuti muwatengere malaya awo ndi kusunga maphukusi awo. Atumikireni chakumwa, khofi, tiyi, madzi kapena panyengo yatchuthi, chinthu chowonjezera pang'ono. Ku Michigan

Tappers

miyala yamtengo wapatali yawonjezera Tappers Tap Room ku sitolo yake yatsopano ya Somerset Collection pogwirizana ndi Shorts Brewing Company yakomweko.

Pezani mayina amenewo

Mtundu uliwonse wachindunji kwa ogula umadziwa kuti mtengo weniweni m'mabizinesi awo umapezeka m'mindandanda yawo onse omwe akuyembekezeka komanso makasitomala. Ogulitsa ochepa kwambiri a Main Street, omwe ndawapeza, amanyalanyaza kupanga mndandanda wamakasitomala komanso makasitomala, kudalira kuyesetsa kwapang'onopang'ono kusonkhanitsa mayina monga mafomu olembetsa ku registry.

Zosavuta monga momwe ukadaulo umapangitsira kudzera mu mapulogalamu a kirediti kadi kuti atenge ma adilesi a imelo kwa makasitomala omwe amagula, ogulitsa ambiri alibe mphamvu zotumizira maimelo okha. Zimenezi

s kukonza kosavuta. Ndipo ngati simukuchita pano, miyala yamtengo wapatali iyenera kukhala chizolowezi chofunsira makasitomala ma adilesi amsewu ndi maimelo polemba malonda.

Kwa owonera, osati ogula, kusonkhanitsa ma adilesi awo a imelo kumatengera ndalama zambiri. Choyamba, muyenera kufunsa, chifukwa chake ogwira ntchito yophunzitsira kuti aitane mlendo aliyense m'sitolo kuti agawane imelo yawo ndikofunikira monga kuwaphunzitsa za kulandiridwa kwa alendo ndi njira zothandizira.

Kuti ajambule maimelo amenewo, ogulitsa miyala yamtengo wapatali ayenera kupereka zolimbikitsa kuti agawane, makamaka kuposa kungopereka zapadera ndi zidziwitso zogulitsa. Zinthu monga kuperekedwa kuti mulandire mphatso yapadera kudzera pa imelo kuti muyime, monga kuponi kwautumiki waulere wa zodzikongoletsera; kuyankhula polandila kuyitanidwa ku zochitika zapadera monga chikondwerero cha mphatso cha Tsiku la Valentine chomwe chikubwera kutchuthi chachikulu chotsatira chogula zodzikongoletsera kapena ziwonetsero za opanga ndi nyumba zotseguka; yitanitsa alendo kuti alowe nawo ku kalabu yobadwa kwapadera kuchotsera tsiku la b-day; komanso kwa anthu amene ali pachibwenzi, pemphani kuti muwatumizire imelo mndandanda wazinthu zamalonda za mkwatibwi m'dera lanu zomwe zimapereka maukwati/zaukwati, monga osamalira maluwa, malo olandirira alendo, ndi mafashoni a akwati.

Ndiye mukakhala ndi mayinawo, gwiritsani ntchito malumikizidwewo. Kwa oyembekezera, osati ogula, muyenera kuchepetsa kuwatumizira maimelo kamodzi pamwezi; kwa makasitomala okhazikika, mutha kufikira nthawi zambiri, kunena kawiri pamwezi, makamaka pasadakhale tchuthi chogula zodzikongoletsera monga Tsiku la Valentine, Tsiku la Amayi, ndi zina zambiri. Ndipo mukatumiza imelo kwa makasitomala anu ndi mndandanda wazomwe mukufuna, onetsetsani kuti mwatumizanso maimelo kwa omwe sanatsegule kuphulika koyamba kwa imelo.

Ndipo imelo si njira yokhayo yosungitsira kulumikizana kwamakasitomala. Makalata achindunji achikale akadali njira yotheka kwa odzikongoletsera am'deralo kuti afikire kwa omwe amalumikizana nawo ndikuwaitanira kusitolo.

Omni-channel ndi momwe mungakokere makasitomala am'badwo wotsatira

Kafukufuku wa Jewelers of America adaphatikizanso kuyang'ana kwa zodzikongoletsera zamabizinesi awo. Pafupifupi 40% ya ogulitsa miyala yamtengo wapatali am'deralo amawona masamba a e-commerce ngati chiwopsezo chambiri champikisano, komabe 34% yokha yaiwo ali ndi kuthekera kulikonse pazamalonda pamasamba awo. Malo ogulitsa zodzikongoletsera safunikira kugulitsa pa intaneti kuti apikisane pa intaneti, akutero Gizzi. Koma amafunikira kukhalapo kolimba kwa digito. Izi zikutanthauza kuti miyala yamtengo wapatali ya m'deralo iyenera kuikidwa bwino pa intaneti kuti ikhale yopambana pa kafukufuku wogula asanagule omwe nthawi zambiri amayambira pamenepo.

Kuti apikisane m'dziko lamasiku ano, Gizzi akuwonetsa, Ovala zamtengo wapatali amayenera kupatsa masitolo awo nthawi zonse zonyamulira nkhope, ganizirani mosamala zosakaniza zawo zodzikongoletsera ndikuwonjezera zigawo za digito monga mawebusaiti ochezera, malo ochezera a pa Intaneti, mapulogalamu ndi zigawo zothandizira makasitomala.

December uno ndi nyengo yopangira zodzikongoletsera, kupanga kulumikizana kwamakasitomala komwe kumatha kupitilira Chaka Chatsopano ndikuwathandiza kukula.

Makasitomala ambiri adutsa malire anu nyengo ino. Phunzirani zambiri za kulumikizana kwanu kulikonse. Khalani ndi dongosolo lamasewera osati kungodutsa mwezi, koma kuti mupange bizinesi yanu chaka chamawa.