'Yinkathi Yezitolo Zobucwebe Zokugqama Nokwakha Ibhizinisi Lonyaka ozayo

UDisemba yinyanga lapho abathengisi bobucwebe bengalindelwa ukuthi benze ukuthengiswa konyaka okungaba ngu-20%.

, cishe njengoba benza phakathi nayo yonke yokuqala (21%), yesibili (23%) noma ikota yesithathu (20%), ngokusho kwedatha ye-2016 e-U.S. I-Census Monthly Retail Trade Survey. Kwabenzi bobucwebe uDisemba inyanga yakho yokwenza noma ufe.

Ubucwebe buphezulu ohlwini lwezipho zamaholide abantu abaningi. Kokubili i-

Deloitte

kanye nezinhlolovo zezipho ze-NRF zithola ukuthi cishe ingxenye eyodwa kwezine yezipho zeholide zihlela ukunikeza noma zifuna ukwamukela ubucwebe kusitoko sika-Santas kulo nyaka. Futhi abesifazane balangazelela nakakhulu ukwamukela ubucwebe njengesipho, nengxenye eyodwa kwezintathu yabesifazane inethemba lokuhloba, ngokusho

I-NRFs Inhlolovo Yabathengi Besipho Seholide.

Enyangeni elandelayo, isikhathi sezitolo zobucwebe ukuze sikhanye futhi sisebenzise ngokugcwele ithrafikhi eyengeziwe ezolethwa inkathi yamaholide emnyango wakho. Kodwa nakuba abenzi bobucwebe benemigomo esheshayo, yesikhashana yokwenza leyo 20% yokuthengisa yonyaka badinga ukubeka amasu esikhathi eside. Badinga ukusungula iphampu ukuze bakhulise ukuthengisa ngonyaka ozayo.

Lesi yisikhathi sokuxhumana namakhasimende azowabuyisa ngonyaka ozayo nangenkathi yamaholide ezayo. Nansi eminye imibono:

Ubucwebe be-Main Street banobudlelwano obukhethekile namakhasimende

Ubucwebe obukhethekile banomkhawulo oyingqayizivele wokuncintisana ngokumelene nokuhlasela kwezinkampani zobucwebe be-inthanethi namaketanga kazwelonke obucwebe: ukuthinta kwabo komuntu siqu okukhuthaza ukuzethemba nokwethenjwa kwabathengi. Kuyavunywa, amakhasimende amaningi azithengela ubucwebe afuna nje ubucwebe obusemfashinini. Ukuthengwa kobucwebe bezingubo ezinjalo akuthwali isisindo esiningi noma incazelo.

Kodwa uma kuziwa ekuthengeni ubucwebe obuhle, amanani aphakeme kakhulu, kokubili kozithengela yena kanye nomnikezi wesipho. Ubucwebe obuhle buchazwa njengobucwebe obenziwe ngezinsimbi eziyigugu, njengegolide noma iplatinamu, futhi bungase buqukathe amatshe ayigugu ayigugu noma acishe abe yigugu. Intengo yayo iphakeme kunaleyo yemvunulo futhi ukuthengwa kwayo kuvame ukuthwala isisindo somzwelo esengeziwe.

Inhlolovo yakamuva yabathengi bobucwebe abavela

Jewelers of America

eyenziwe yi-Provoke Insights ithole ukuthi u-43% wabathengi abangaba ngu-2,000, abahlukaniswe ngokulinganayo phakathi kwabesilisa/abesifazane, abaneminyaka engu-22-59 ubudala, namazinga aphezulu omholo wasekhaya ($50k iminyaka engu-22-29; $80k iminyaka engu-30-59) athengwe noma athola ubucwebe obuhle onyakeni odlule futhi kulawo ma-22% ayengabazithengayo.

Ukushayela lokho kuthenga inani lomzwelo eliqukethwe ocezwini kanye nokuthi ucezu lufanekisela noma luwumaka kanjani umcimbi okhethekile noma iholide. Ubucwebe obuhle buxhuma emuva ezikhathini ezikhethekile nezinkumbulo ezingafani nanoma yini enye, kusho u-Amanda Gizzi, umkhulumeli weJewelers of America.

Yenza ukuthenga esitolo sakho kukhetheke kakhulu

Njengoba ucezu oluhle lobucwebe luyinto egcwele imizwa, ulwazi lokuthenga lwekhasimende oluhlobene naleyo nto lunothe ngokomzwelo. Yilapho ukuthinta komuntu siqu okunikezwa umsebenzi wobucwebe okhethekile oyilungu elizinzile, elithenjwayo lomphakathi wendawo kungenza umthelela wangempela. Ukuvakashela isitolo sobucwebe sangempela (64%) nokukhuluma nomcwebi wangempela (45%), esikhundleni sokukhuluma nomuntu omele ukuthengisa (26%) noma ukucwaninga amasayithi obucwebe be-e-commerce (25%) kuyizindlela eziyinhloko zobucwebe obuhle. amakhasimende athi aqala ukusesha kwawo ucezu oluhle lobucwebe.

Ubucwebe abukona ukuthenga okungalindelekile, kusho uGizzi. Awukwazi ukubona ubuhle obugcwele noma izici ezihlukile zamadayimane, igolide, amaparele namatshe ayigugu ku-inthanethi. Ukuyibona nokuyithinta kunomthelela omkhulu.

Ukuze bazuze ngokugcwele kwalokhu okuhlangenwe nakho kokuthenga okukhethekile kwamakhasimende nobucwebe, abacwebi bobucwebe abakhethekile kudingeka baqinisekise ukuthi ubucwebe abaqeqeshiwe, hhayi nje abasebenzi bokuthengisa, bahlezi phansi ngaso sonke isikhathi phakathi noDisemba ukuze baphendule imibuzo futhi banikeze isiqondiso esinegunya.

Indawo engokoqobo yesitolo ibaluleke kakhulu ekuhlangenwe nakho kokuthenga kwamakhasimende, iphunga laso, ukukhanya kwaso, amafasitela aso ngaphandle kanye nezibonisi zangaphakathi. Mhlawumbe sekwephuze kakhulu ngesizini ukwenza ukudizayina kabusha okuphelele kwesitolo, kodwa akukephuzi kakhulu ukuthi ukhanyise amakhandlela ambalwa anephunga elimnandi noma uthenge izibani ezithile ukuze wenze izibonisi zobucwebe ezikhethekile zikhanye.

Amandla okukhanyisa okwenza umehluko wangempela endaweni yokuthenga ubucwebe angabonakala e-King of Prussia Mall, ngaphandle kwasePhiladelphia. Ngaphesheya kwendlela ukusuka eTiffany & Co. I-boutique enokukhanya kwayo okujwayelekile kwenxanxathela yezitolo yiyona

Izinhliziyo Zivutha

Isitolo sezimpahla ezibizayo esinezibani ezinomthelela ezihloselwe amakesi obucwebe kanti sonke isitolo isitolo simnyama namakhethini amnyama ane-gauze anezela imfihlakalo futhi avimbe ukukhanya kwangaphandle. Lawo madayimane e-Hearts on Fire acwebezela kakhulu ukwedlula awakwa-Tiffany, konke ngenxa yokukhanyisa kwesitolo okuklanywe ngokucophelela.

Futhi cabanga ngezindlela zokwenza izivakashi zasesitolo zizizwe zinethezeke nakakhulu ukuthenga esitolo sakho. Baphathe njengoba ubungenza izivakashi ekhaya lakho. Zicele ukubathathela amajazi abo bese uwagcina. Baphakele okuthile okuphuzwayo, ikhofi, itiye, amanzi noma isikhathi samaholidi samaholide, okuthile okuzoqinisa kakhudlwana. Isekelwe eMichigan

Ama-tappers

abenzi bobucwebe bengeze i-Tappers Tap Room esitolo sayo esisha se-Somerset Collection ngokubambisana neNkampani yasendaweni yokwenza iShorts Brewing.

Thola lawo magama

Yonke ibhrendi eqonde ngqo kumthengi iyazi ukuthi inani langempela emabhizinisini abo litholakala ezinhlwini zabo kokubili amathemba namakhasimende. Bambalwa kakhulu abathengisi be-Main Street, engibatholile, abanganaki ukwakha uhlu loxhumana nabo olusebenzayo kanye nohlu lwamakhasimende, esikhundleni salokho bathembele emizamweni yokuqoqa amagama afana namafomu okubhalisa kurejista.

Njengoba ubuchwepheshe bukwenza kube lula ngokucubungula izinhlelo zokusebenza zekhadi lesikweletu ukuqoqa amakheli e-imeyili kumakhasimende athengayo, abathengisi abaningi abanamandla okuthumela amarisidi nge-imeyili ngokuzenzakalelayo. Lokho

s ukulungiswa okulula. Futhi uma ungakwenzi manje, abenzi bobucwebe kudingeka bakwenze umkhuba ojwayelekile ukucela amakhasimende amakheli omgwaqo nawe-imeyili lapho ubhala okuthengiswayo.

Kubabukeli, hhayi abathengi, ukuqoqa amakheli abo e-imeyili kuthatha inhlawulo eyengeziwe. Okokuqala, kufanele ubuze, ngakho-ke abasebenzi bokuqeqesha ukumema sonke isivakashi esitolo ukuze sihlanganyele i-imeyili yaso kubaluleke njengokusiqeqesha ngezinqubo zokwamukela isivakashi nesevisi.

Ukuze uthwebule lawo ma-imeyili, abasiki bebucwebe kufanele banikeze izikhuthazo ukuze babelane ngazo, okungcono kakhulu kunokunikezwa kwezipesheli nezaziso zokuthengisa. Izinto ezinjengomnikelo wokuthola isipho esikhethekile nge-imeyili ukuze udlule, njengekhuphoni lesevisi yamahhala yokupholisha ubucwebe; ukukhuluma ngokuthola izimemo emicimbini ekhethekile njengomkhosi wezipho we-Valentines Day ozayo weholide elikhulu elilandelayo lokuthenga ubucwebe noma imibukiso yabaklami kanye nezindlu ezivulekile; mema izivakashi ukuthi zijoyine iklabhu yosuku lokuzalwa ukuze uthole izaphulelo ezikhethekile ze-b-day; futhi kubabhangqwana abathembisene umshado, banikeze ukubathumelela i-imeyili uhlu lwensiza kamakoti yamabhizinisi endaweni yakini ahlinzeka ngezinkonzo zomshado/zomakoti, njengabadayisi bezimbali, izindawo zokwamukela izivakashi, nezimfashini zomshado.

Khona-ke uma usunalawo magama, sebenzisa lezo zixhumanisi. Ngamathemba, hhayi abathengi, kufanele ukhawulele ukuwathumela nge-imeyili kube kanye ngenyanga; kumakhasimende asungulwe, ungakwazi ukufinyelela kaningi, usho kabili ngenyanga, ikakhulukazi ngaphambi kwamaholide okuthenga ubucwebe njengoSuku Lwezithandani, Usuku Lomama, njll. Futhi uma uthumela i-imeyili ekhasimendeni lakho kanye nohlu lwabalindelwe, qiniseka ukuthi uthumela kabusha ama-imeyili kulabo abangazange bavule i-imeyili yokuqala yokuqhuma.

Futhi i-imeyili akuyona ukuphela kwendlela yokugcina ukuxhumana kwamakhasimende. Imeyili eqondile eyisidala sakudala iseyindlela esebenzayo yokuthi abacwebi bendawo bafinyelele koxhumana nabo futhi babamemele esitolo.

I-Omni-channel yindlela yokuheha amakhasimende esizukulwane esilandelayo

Ucwaningo lwe-Jewelers of America luphinde lwafaka nokubheka umbono wobucwebe bamabhizinisi abo. Abanye amaphesenti angama-40 abenzi bobucwebe basendaweni babuka amawebhusayithi e-e-commerce njengosongo lwabo lokuqala lokuncintisana, nokho kuphela u-34% wabo onamandla we-e-commerce kumawebhusayithi abo. Izitolo zobucwebe azidingi ukuthengisa ku-inthanethi ukuze ziqhudelane nge-inthanethi, kusho u-Gizzi. Kodwa badinga ubukhona bedijithali obuqinile. Lokho kusho ukuthi ubucwebe basendaweni kufanele babekwe kahle ku-inthanethi ukuze babe phezulu ezingqondweni zamakhasimende ocwaningweni lokuthenga ngaphambilini oluvame ukuqala lapho.

Ukuze baqhudelane emhlabeni wanamuhla, i-Gizzi iyabonisa, Abenzi bobucwebe kufanele banikeze izitolo zabo ezibonakalayo izinto ezivamile zokuphakamisa ubuso, bacabangele ngokucophelela ingxube yabo yobucwebe futhi bengeze izingxenye zedijithali ezifana namawebhusayithi asebenzisanayo, izinkundla zokuxhumana, izinhlelo zokusebenza nezingxenye zesevisi yamakhasimende.

Lo Disemba yisizini yezitolo zobucwebe ezizogqama, zenze ukuxhumana namakhasimende okungawathwala uNyaka Omusha futhi kuwasize akhule.

Amakhasimende amaningi azokweqa umkhawulo wakho kule sizini. Yenza okuningi ngakho konke othintana naye. Yiba nohlelo lwegeyimu hhayi nje ukuze uqede inyanga, kodwa nokwakha ibhizinisi lakho langonyaka ozayo.