Lixesha leeVenkile zezacholo zokuqaqamba kunye nokwakha ishishini lonyaka olandelayo

UDisemba yinyanga apho abathengisi bezacholo kulindeleke ukuba benze iipesenti ezingama-20 zeentengiso zonyaka

, malunga nokuba benza ngexesha lonke lokuqala (21%), okwesibini (23%) okanye kwikota yesithathu (20%), ngokwedatha ye-2016 e-U.S. UPhando lweNyanga loBalo loRhwebo lokuThengisa. Kwezacholo uDisemba yinyanga yakho yokwenza okanye yokufa.

Ubucwebe buphezulu kuluhlu lwezipho zeeholide zabantu abaninzi. Zombini i

Deloitte

kunye nophando lwesipho se-NRF lufumanisa ukuba malunga nesinye kwisine sabaphi besipho seholide baceba ukunika okanye bafuna ukufumana izacholo kwiikawusi zikaSantas kulo nyaka. Kwaye abafazi banqwenela ngakumbi ukufumana isipho njengesipho, kunye nesinye kwisithathu sabasetyhini abanethemba lokuhombisa, ngokutsho.

NRFs Holiday Gift Consumer Survey.

Kule nyanga izayo, lixesha leevenkile zobucwebe zokuqaqamba kunye nokwenza uninzi lwetrafikhi eyongeziweyo eya kuziswa lixesha leeholide kumnyango wakho. Kodwa ngelixa iijuweli zineenjongo ezikhawulezileyo, zexesha elifutshane ukwenza ukuba i-20% yeentengiso zonyaka kufuneka zibeke izicwangciso zexesha elide ngokunjalo. Kufuneka baqale impompo ukuze bakhulise intengiso kunyaka ozayo.

Eli lixesha lokwenza unxibelelwano nabathengi abaza kubabuyisela kunyaka ozayo kunye nexesha elizayo leholide. Nazi ezinye iingcamango:

Izacholo zesitalato esiziintloko zinobudlelwane obukhethekileyo nabathengi

Iijuweli ezikhethekileyo zinokhuphiswano olulodwa oluchasene nohlaselo lweenkampani zobucwebe be-intanethi kunye namakhonkco esizwe anqabileyo: ukubamba kwabo buqu okukhuthaza ukuzithemba nokuthembeka kwabathengi. Kuyavunywa ukuba, abathengi abaninzi abazithengela ubucwebe bajonge nje iqhekeza lezacholo ezisefashonini. Ukuthengwa kwezacholo zeempahla ezinjalo akuthwali ubunzima obuninzi okanye intsingiselo.

Kodwa xa kufikwa ekuthengeni ubucwebe obuhle, ii-stakes ziphezulu kakhulu, kulowo uzithengelayo kunye nakulowo uphayo isipho. Ubucwebe obucokisekileyo buchazwa njengezacholo ezenziwe ngeentsimbi ezixabisekileyo, ezifana negolide okanye iplatinam, kwaye zisenokuba namatye anqabileyo axabisekileyo okanye aphantse alingane nexabiso. Ixabiso layo liphezulu kunelo lempahla kwaye ukuthengwa kwayo kudla ngokuthwala ubunzima obungakumbi beemvakalelo ngokunjalo.

Uphando lwakutsha nje lwabathengi bezacholo ezilungileyo ukusuka

Amatye anqabileyo aseMelika

eqhutywa yi Provoke Insights yafumanisa ukuba i-43% yabathengi abangama-2,000, bahlulwe ngokulinganayo phakathi kwendoda/ibhinqa, iminyaka eyi-22-59 iminyaka, kunye namanqanaba aphezulu omvuzo wekhaya ($ 50k iminyaka engama-22-29; $80k iminyaka engama-30-59) ithengwe okanye yafumana izacholo ezintle kunyaka ophelileyo kwaye kwezo 22% bezizithenga.

Ukuqhuba ezo zinto zithengiweyo lixabiso leemvakalelo eliqulethwe kwisiqwenga kunye nendlela eso siqwenga simela ngayo okanye siphawula umcimbi okhethekileyo okanye iholide. Ubucwebe obuhle bunxibelelanisa umva kumaxesha akhethekileyo kunye neenkumbulo ezingafaniyo nayo nayiphi na enye into, utshilo uAmanda Gizzi, isithethi seJewelers of America.

Yenza ukuthenga kwivenkile yakho kukhethekileyo

Ngeqhekeza lezacholo elihle liyinto enovakalelo, amava okuthenga kumthengi anxulumene naloo nto uba sisityebi ngokwasemoyeni. Apha kulapho uchuku lobuqu olunikwa yi-specialty jeweler olilungu elisekiweyo, elithembekileyo loluntu lwendawo linokwenza impembelelo yokwenyani. Ukutyelela ivenkile yobucwebe bokwenyani (64%) kunye nokuthetha kunye nejewellery yokwenyani (45%), ngokuchaseneyo ukuthetha nommeli wentengiso (26%) okanye ukuphanda iindawo zobucwebe be-e-commerce (25%) zezona ndlela ziphambili zobucwebe obuhle. abathengi bathi baqala ukukhangela iqhekeza elihle lezacholo.

Ubucwebe abuyinto yokuthenga ngokungxama, utshilo uGizzi. Awukwazi ukubona ubuhle obupheleleyo okanye iimpawu ezahlukileyo zeedayimani, igolide, iiperile kunye namatye anqabileyo kwi-intanethi. Ukuyibona nokuyiphatha kunempembelelo enkulu.

Ukwenza uninzi lwala mava okuthenga akhethekileyo abathengi-zacholo, iijuweli ezikhethekileyo kufuneka ziqinisekise ukuba iijuweli eziqeqeshiweyo, hayi nje abasebenzi abathengisayo, baphantsi ngalo lonke ixesha kulo lonke uDisemba ukuze baphendule imibuzo kwaye banike isikhokelo ngegunya.

Imeko yendawo yevenkile ibaluleke kakhulu kubathengi bamava okuthenga, ivumba layo, ukukhanya kwayo, iifestile zayo ngaphandle kunye neziboniso zangaphakathi. Mhlawumbi seliphelile ixesha lonyaka ukwenza uhlenga-hlengiso olupheleleyo lwevenkile, kodwa akukabikho kudala ukuba ukhanyise amakhandlela ambalwa anevumba elimnandi okanye uthenge izibane ezithile ukwenza imiboniso yobucwebe obukhethekileyo ikhanye.

Amandla okukhanyisa ukwenza umahluko wangempela kwindawo yokuthenga ubucwebe inokubonwa kwi-King of Prussia Mall, ngaphandle kwePhiladelphia. Kanye ngaphaya kwendlela ukusuka eTiffany & Co. Iboutique kunye nezibane zayo ezisemgangathweni zemall yi

Iintliziyo ZiseMlilweni

iboutique enezikhanyiso ezinempembelelo ezijolise kwimiyeko yobucwebe kunye nevenkile yonke imnyama kunye neekhethini ezimnyama zegauze zongeza imfihlakalo kwaye zivale ukukhanya kwangaphandle. Ezo ntliziyo zedayimani zoMlilo zikhanya ngakumbi kunezo ze-Tiffany zisenza, yonke into ibulela kwisibane sevenkile esenziwe ngononophelo.

Kwaye cinga ngeendlela zokwenza iindwendwe zevenkile zizive zikhululekile ngakumbi ekuthengeni kwivenkile yakho. Baphathe ngendlela obuya kwenza ngayo iindwendwe ekhayeni lakho. Cela ukubathathela iidyasi zabo baze bagcine iipasela zabo. Banike into yokusela, ikofu, iti, amanzi okanye ixesha leeholide zeholide, into eyongezelelekileyo. Michigan-based

Iitappers

abenzi bobucwebe bongeze iTappers Room yeTap kwivenkile yayo entsha yeNgqokelela yeSomerset ngokusebenzisana neNkampani yasekhaya yeShorts Brewing.

Fumana loo magama

Lonke uhlobo oluthe ngqo kumthengi luyalazi ixabiso lokwenyani kumashishini abo lifumaneka kuluhlu lwabo bobabini abanethemba kunye nabathengi. Bambalwa kakhulu abathengisi beSitrato esiPhambili, endibafumeneyo, abahoyanga ukwakha uqhagamshelwano oludlamkileyo kunye noluhlu lwabathengi, endaweni yoko baxhomekeke kwiinzame zokuqokelela amagama afana neefomu zokubhalisa kwirejista.

Ngokulula njengoko itekhnoloji iyenza ngokusebenzisa ii-apps zokulungisa ikhadi letyala ukuqokelela iidilesi ze-imeyile kubathengi abathengayo, abathengisi abaninzi abagunyaziswanga ukuba bathumele iirisithi ze-imeyile ngokuzenzekelayo. Oko

s isilungiso esilula. Kwaye ukuba awuyenzi ngoku, amatye anqabileyo kufuneka ayenze isiqhelo ukucela abathengi iidilesi zesitalato kunye ne-imeyile xa ubhala ukuthengisa.

Kubantu abajongayo, hayi abathengi, ukuqokelela iidilesi zabo ze-imeyile kuthatha isohlwayo esingakumbi. Okokuqala, kufuneka ubuze, ngoko abasebenzi boqeqesho ukumema undwendwe ngalunye evenkileni ukuba babelane nge-imeyile yabo kubaluleke kakhulu njengokuqeqesha ulwamkelo lweendwendwe kunye neenkqubo zenkonzo.

Ukuze kufakwe ezo imeyile, abenzi bobucwebe kufuneka banike inkuthazo ukuze babelane ngayo, ngokukhethekayo ngaphezu konikezelo lwezaziso ezikhethekileyo kunye nentengiso. Izinto ezifana nomnikelo wokufumana isipho esikhethekileyo nge-imeyile yokumisa, njengekhuphoni yenkonzo yokupholisa ubucwebe bamahhala; ukuthetha sifumana izimemo kwimisitho ekhethekileyo efana nombhiyozo wezipho weValentines Day ezayo kwiholide yokuthenga izacholo ezinkulu ezilandelayo okanye imiboniso yabayili kunye nezindlu ezivulekileyo; mema iindwendwe ukuba zijoyine iklabhu yokuzalwa ngezaphulelo ezikhethekileyo ze-b-day; kwaye kumaqabane atshatileyo, bathembise ukubathumelela i-imeyile uluhlu lwemithombo yomtshato lwamashishini kwindawo yakho abonelela ngeenkonzo zomtshato/zomtshakazi, ezifana neentyatyambo, iindawo zokwamkela, kunye nefashoni yabatshati.

Emva koko wakuba unaloo magama, sebenzisa loo maqhagamshelo. Kumathemba, hayi abathengi, kufuneka unciphise ukubathumela nge-imeyile kube kanye ngenyanga; kubathengi abamiselweyo, unokufikelela rhoqo, utsho kabini ngenyanga, ngakumbi ngaphambi kokuthenga ubucwebe beholide njengoSuku lweValentine, uSuku loMama, njl. Kwaye xa uthumela i-imeyile kumthengi wakho kunye noluhlu olulindelekileyo, qiniseka ukuba uthumele kwakhona ii-imeyile kwabo bangakhange bavule i-imeyile yokuqala.

Kwaye i-imeyile ayikuphela kwendlela yokugcina unxibelelwano lwabathengi. Imeyile ethe ngqo yakudala iyindlela esebenzayo yokuba iijuweli zalapha ekhaya zifikelele kubafowunelwa babo kwaye zibamemele evenkileni.

I-Omni-channel yindlela yokutsala abathengi besizukulwana esilandelayo

Uphononongo lweJewelers of America lukwaquke ukujonga ubucwebe bamashishini abo. Ezinye iipesenti ezingama-40 zamatye anqabileyo asekuhlaleni ajonga iiwebhusayithi ze-e-commerce njengeyona nto inobungozi bokukhuphisana, kodwa kuphela i-34% yabo inabo nabuphi na ubunakho be-e-commerce kwiiwebhusayithi zabo. Iivenkile zobucwebe azidingi kuthengisa kwi-intanethi ukuze zikhuphisane kwi-Intanethi, utshilo uGizzi. Kodwa bafuna ubukho obuqinileyo bedijithali. Oko kuthetha ukuba amatye anqabileyo asekhaya kufuneka abekwe ngokufanelekileyo kwi-intanethi ukuze abe phezulu engqondweni kubathengi kuphando lokuthenga kwangaphambili oluhlala luqala apho.

Ukukhuphisana kwihlabathi lanamhlanje, i-Gizzi ibonakalisa, abenzi bezacholo kufuneka banike iivenkile zabo zomzimba rhoqo, baqwalasele ngononophelo umxube wabo wobucwebe kwaye bongeze amacandelo edijithali afana newebhusayithi ezisebenzisanayo, amaqonga eendaba ezentlalo, ii-apps kunye namacandelo enkonzo yabathengi.

Lo Disemba lixesha lokuba iivenkile zamatye anqabileyo ziqaqambe, zenze unxibelelwano lwabathengi olunokubathwala kuNyaka oMtsha kwaye lubancede bakhule.

Abathengi abaninzi baya kuwela umda wakho kweli xesha lonyaka. Yenza uninzi loqhagamshelwano lomntu siqu. Yiba nesicwangciso somdlalo hayi nje ukugqiba inyanga, kodwa ukwakha ishishini lakho lonyaka olandelayo.