10 Nzira Dzekutarisisa Zvishongo mune Yako Sirivha Zvishongo

Neal Goldberg anotsiva Betsy Burton, uyo ari kusiya chigaro chake chemaneja nebhodhi asi acharamba ari chipangamazano kwemakore maviri, kambani yakati neChina.

Burton anga ari CEO weZale kubva Kukadzi. 2006. Akatsiva Mary Forte.

Goldberg, makumi mana nemasere, murwi wezvekutengesa akashandira Macy's Inc ( M.N), Victoria's Secret LTD.N uye Gap Inc ( GPS.N ), akabatanawo nebhodhi reZale. Zale ine zvitoro zvezvishongo zviuru zviviri nemazana maviri muUnited States, Canada nePuerto Rico.

Chiitiko chaGoldberg chinofanirwa kuve chakanakira Zale, iyo iri kuyedza kuvandudza mall-based kutengesa kwayo, akadaro Marc Bettinger, nyanzvi yezvekutengesa muongorori neStanford Group Co. Kuti izvozvo zviitike, Zale yakatengesa iyo yepamusoro-yekupedzisira Bailey Banks & Biddle cheni pakutanga kwegore rino kune Finlay Enterprises Inc FNLY.O.

"(Zale) yakaratidza nzira dzinoverengeka dzepamusoro-soro kune mutengi, chigadzirwa uye kudzoka pakurangwa kwemari," Goldberg akadaro mukutaura.

"Ini ndaitarisira kuongorora nzira idzi kuti tiwedzere kunatswa kuitira kuti tisvike pakukwanisa kwedu." Bettinger akati chigaro chaBurton seCEO chingangoyeukwa zvakanaka nekuunza mukuru mutsva wezvemari, achitengesa Bailey Banks. & Biddle, uye kutungamira Zale kuburikidza neshanduko yayo kudzokera kune akawanda mutengesi wezvishongo zvedhaimondi kuenda kuAmerica yepakati.

Burton akatanga kuve CEO weZale kwenguva pfupi mushure mekusiya basa kwaMary Forte, uyo akaedza zvisina kubudirira mumwaka wezororo wa2005 kukwezva vatengi vepamusoro nekutengesa mamwe fashoni 14-karat goridhe nesirivha zvishongo. Mwaka wezororo wa2006 wakanga usinganakidze kuZale, kana.

Jeweler aive nekutengesa kushoma kubva mukutengesa zvisirizvo, izvo Burton akange ati achachinja nekudzokorora nzira yekambani yemitengo uye sevhisi yevatengi, nekusimbisa zvitoro zvayo zvemall. Akanga azivisawo hurongwa hwekuvhara zvitoro zvisingaite.

Pasi pehutungamiriri hwaBurton, kambani yakazunungusa timu yayo yekutungamira, ichicheka zvimwe zvinzvimbo zvemutungamiri wemhando kuti igadzirise mashandiro.

Asi iyo yakakosha, yepakati-tier bhizinesi rezvishongo yakaramba ichinetsa kuZale sezvo vatengi vari kunetsekana nekukwira kwegasi nemitengo yechikafu, kudzikira kwedzimba uye kudonha kwechikwereti.

Uye semukwikwidzi cheni Kay Jewelers, muridzi weBritish Signet Group Plc SIG.L, Zale yakatarisana nemakwikwi kumucheto kwepasi sevanobvisa seWal-Mart Stores Inc ( WMT.N ), Target Corp ( TGT.N ) uye Costco Wholesale Corp. COST.O ) tengesa zvishongo zvakawanda.

Panguva imwecheteyo, vamwe vatengi vari kutenga kuzvitoro zvepamusoro-soro seTiffany & Co ( TIF.N ), Bulgari SpA BULG.MI uye Van Cleef & Arpels.

MunaNovember, Zale yakashuma kurasikirwa kwakawanda kwekota yekutanga uye yakayambira nezvemwaka wakakosha wekutengesa zororo.

"Nemakwikwi vanofanirwa kuyedza kutsvaga nzira yekuzvisiyanisa, ingave pane zvekutengesa kana kumwe kusanganiswa kwebasa revatengi uye zvekutengesa," Bettinger akadaro. "Ivo vari mumusika wepakati, izvo zvakanaka, asi vanofanirwa kungwarira kuti Wal-Mart neTarget havatangire kubva pamugove wavo." Nzvimbo yeVana yakati mukuru wayo wenguva pfupi Chuck Crovitz achatarisira boka remanejimendi kusvika adoma anotsiva zvachose Goldberg.

Zvikamu zvekambani iyi zvadzikira zvishoma nezvikamu makumi matanhatu kubva muzana gore rino sezvo Chief Executive vayo VaEzra Dabah vakasiya basa muna Gunyana uye vaongorori vezvemari vakasiya basa. Nzvimbo yeVana yakatiwo muna Gumiguru yaive ichiongorora sarudzo dzehunyanzvi.

Migove yeZale yaive yakadzikira 2.2 muzana pamadhora gumi nematanhatu paNew York Stock Exchange, uye migove yeVana Nzvimbo yaive yakadzikira 2 muzana pamadhora makumi maviri nemanomwe, ese ari pasi peStandard. & Poor's Retail Index .RLX, yaive yakaderera ne0.9 muzana.