Litsela tse 10 tsa ho Sheba Mabenyane a Hao a Silevera

Neal Goldberg o nka sebaka sa Betsy Burton, ea itokollang maemong a hae a botsamaisi le boto empa o tla tsoela pele e le moeletsi ka lilemo tse peli, k'hamphani e boletse ka Labone.

Burton esale e le CEO ea Zale ho tloha ka Feb. 2006. O ile a nkela Mary Forte sebaka.

Goldberg, ea lilemo li 48, setsebi sa mabenkele se sebelitseng Macy's Inc ( M.N ), Victoria's Secret LTD.N le Gap Inc ( GPS.N ), le eena o kene boto ea Zale. Zale e na le mabenkele a 2,200 a mabenyane United States, Canada le Puerto Rico.

Phihlelo ea Goldberg e lokela ho ba e ntle ho Zale, e lekang ho ntlafatsa thekiso ea eona ea mantlha ea mabenkele, ho boletse Marc Bettinger, mohlahlobi ea khethehileng oa thekiso le Stanford Group Co. Ho fihlela seo, Zale e rekisitse Bailey Banks ea eona ea maemo a holimo & Biddle chain pejana selemong sena ho Finlay Enterprises Inc FNLY.O.

"(Zale) e khethile maano a' maloa a boemo bo holimo mabapi le bareki, sehlahisoa le ho khutlisa taeo ea chelete," Goldberg o boletse polelong.

"Ke ne ke tla lebella ho hlahloba maano ana bakeng sa ntlafatso e eketsehileng e le hore re fihlele bokhoni ba rona ka botlalo." Bettinger o itse nako ea Burton e le CEO e ka hopoloa ka mokhoa o motle ka ho tlisa ofisiri e ncha ea lichelete, ho rekisa Bailey Banks. & Biddle, le ho tataisa Zale phetohong ea eona ea ho khutlela ho morekisi oa batho ba bangata ba mabenyane a litaemane ho ea Amerika ea maemo a mahareng.

Burton o ile a qala ho ba CEO oa Zale ka nakoana kamora ho itokolla mosebetsing ha Mary Forte, ea ileng a leka a sa atlehe nakong ea matsatsi a phomolo a 2005 ho hohela bareki ba maemo a holimo ka ho rekisa mabenyane a feshene a 14-karat le silevera. Nako ea phomolo ea 2006 e ne e sa khahlise le ho Zale.

Morekisi o ne a e-na le thekiso e fokolang ea mehato e fosahetseng ea thekiso, eo Burton a neng a itse o tla e fetola ka ho nchafatsa leano la khamphani ea litheko le litšebeletso tsa bareki, le ho matlafatsa mabenkele a eona a mabenkele. O ne a boetse a phatlalalitse merero ea ho koala mabenkele a se nang phaello.

Tlas'a boetapele ba Burton, k'hamphani e ile ea sisinya sehlopha sa eona sa batsamaisi, ea khaola maemo a mang a mopresidente oa brand ho tsamaisa tšebetso.

Empa khoebo ea eona ea mantlha ea mabenyane a mahareng e ntse e le thata ho Zale ha bareki ba ntse ba loantšana le litheko tse ntseng li phahama tsa khase le lijo, ho putlama ha matlo le ho putlama ha mekoloto.

'Me joalo ka ketane ea qothisanang lehlokoa le Kay Jewelers, ea Brithani's Signet Group Plc SIG.L, Zale e tobana le tlhōlisano qetellong e le litheolelo tse kang Wal-Mart Stores Inc ( WMT.N ), Target Corp ( TGT.N ) le Costco Wholesale Corp. COST.O ) rekisa mabenyane a mangata.

Ka nako e ts'oanang, bareki ba bang ba reka mabenkeleng a maemo a holimo a kang Tiffany & Co ( TIF.N ), Bulgari SpA BULG.MI le Van Cleef & Arpels.

Ka Pulungoana, Zale e ile ea tlaleha tahlehelo e pharalletseng ea kotara ea pele mme ea lemosa ka nako ea bohlokoa ea ho rekisa matsatsi a phomolo.

"Ka tlholisano ba tlameha ho leka ho fumana mokhoa oa ho ikarola, ebang ke ka thekiso kapa motsoako oa litšebeletso tsa bareki le thepa," ho boletse Bettinger. "Ba 'marakeng o bohareng, ho lokile, empa ba tlameha ho ba hlokolosi hore Wal-Mart le Target ha ba qale ho senya karolo ea bona." Children's Place e boletse hore CEO oa eona oa nakoana Chuck Crovitz o tla okamela sehlopha sa eona sa batsamaisi ho fihlela se reha sebaka sa Goldberg.

Likabelo tsa k'hamphani li theohile hoo e ka bang liperesente tse 60 selemong sena ha Motsamaisi e Moholo Ezra Dabah a theoha setulong ka Loetse mme bahlahlobi ba eona ba lichelete ba itokolla mosebetsing. Children's Place e boetse e re ka Mphalane e ne e ntse e hlahloba likhetho tsa maano.

Likarolo tsa Zale li ne li theohile ka liperesente tse 2.2 ho $16.22 ho New York Stock Exchange, 'me likarolo tsa Children's Place li ne li theohile ka liperesente tse peli ho $27.00, ka bobeli li sa sebetse hantle. & Poor's Retail Index .RLX, e neng e theohile ka liphesente tse 0.9.