10 siyaabood oo aad ugu ekaan karto dahabkaaga qalinka ah

Neal Goldberg ayaa bedeshay Betsy Burton, oo iska casilaysa maamulkeeda iyo jagooyinkeeda guddiga balse waxay sii ahaan doontaa lataliye ahaan muddo laba sano ah, shirkaddu waxay sheegtay Khamiista.

Burton wuxuu ahaa maamulaha guud ee Zale ilaa Febraayo. 2006. Waxay beddeshay Mary Forte.

Goldberg, 48, tafaariiqle tafaariiqeed oo u soo shaqeeyay Macy's Inc (M.N), Victoria's Secret LTD.N iyo Gap Inc (GPS.N), ayaa sidoo kale ku biiray guddiga Zale. Zale waxay ku leedahay 2,200 dukaamada dahabka ah ee Maraykanka, Kanada iyo Puerto Rico.

Khibradda Goldberg waa inay u noqotaa mid wanaagsan Zale, oo isku deyeysa inay horumariso iibkeeda ku saleysan suuqa, ayuu yiri Marc Bettinger, oo ah falanqeeye tafaariiqeed oo khaas ah oo ka tirsan Stanford Group Co. Si taas loo gaaro, Zale waxay iibisay Bangiyada Bailey ee ugu sarreeya & Silsiladda Biddle horaantii sanadkan ilaa Finlay Enterprises Inc FNLY.O.

"(Zale) waxay aqoonsatay dhowr xeeladood oo heer sare ah oo ku saabsan macaamilka, badeecada iyo soo celinta anshaxa raasumaalka," Goldberg ayaa ku yiri hadal uu soo saaray.

"Waxaan filanayaa inaan dib u eegis ku sameeyo xeeladahan si loo sii hagaajiyo si aan u gaarno awoodeena buuxda." Bettinger wuxuu sheegay in Burton shaqadiisa maamulaha guud ay u badan tahay in si wanaagsan loogu xasuusan doono keenista sarkaal cusub oo maaliyadeed, iibinta Bailey Banks. & Biddle, iyo hagida Zale iyada oo loo marayo u gudubka dib ugu noqoshada dukaamo badan oo dahabka dheeman ah ilaa heerka dhexe ee Ameerika.

Burton waxa uu markii ugu horaysay noqday maamulaha guud ee Zale si ku meel gaadh ah ka dib markii ay is casishay Mary Forte, oo isku dayday in ay ku guul darreysato xilliga fasaxa 2005 si ay u soo jiidato macaamiil aad u saraysa iyada oo iibinaysa dahabka 14-karat ee moodada ah iyo dahabka qalinka ah. Xilligii fasaxa ee 2006 ma ahayn mid qurux badan Zale, sidoo kale.

Dahablaha waxa uu ahaa mid liidata iibka ka imanaya talaabooyinka khaldan ee baayacmushtarka, taas oo Burton ay sheegtay in ay wax ka bedeli doonto iyada oo dib u eegis ku samaynaysa istiraatijiyadda qiimaha ee shirkadda iyo adeegga macaamiisha, oo ay tamar gelinayso bakhaarradeeda ku salaysan ganacsiga. Waxay kaloo ku dhawaaqday qorshayaal lagu xirayo dukaamada aan faa'iido doonka ahayn.

Intii uu hogaaminayay Burton, shirkaddu waxay ruxday kooxdeeda maaraynta, iyada oo gooysay jagooyinka madaxweyne ee sumadda si loo habeeyo hawlaha.

Laakin xudunta u ah ganacsiga dahabka ee heerka dhexe ayaa weli ah mid caqabad ku ah Zale iyada oo macaamiishu ay la halgamayaan kor u kaca gaaska iyo qiimaha cuntada, hoos u dhaca guryaha iyo hoos u dhaca deynta.

Iyo sida silsiladda xafiiltamaan ee Kay Jewelers, oo ay leedahay Kooxda Signet Group Plc ee Britain SIG.L, Zale ayaa wajaheysa tartan dhamaadka hoose sida Wal-Mart Stores Inc (WMT.N), Target Corp (TGT.N) iyo Costco Wholesale Corp ( COST.O ) iibin dahab badan.

Isla mar ahaantaana, macaamiisha qaar ayaa wax ka iibsanaya dukaamada sare sida Tiffany & Co (TIF.N), Bulgari SpA BULG.MI iyo Van Cleef & Arpels

Bishii Nofembar, Zale wuxuu soo sheegay khasaare ballaaran oo rubuci-koowaad ah wuxuuna ka digay xilliga iibka fasaxa ee muhiimka ah.

"Si tartan ah waa inay isku dayaan inay helaan hab ay ku kala saaraan, ha ahaato badeecooyin ama ha ahaato qaar ka mid ah adeegga macaamiisha iyo badeecadaha," Bettinger ayaa yidhi. "Waxay ku sugan yihiin suuqa dhexe, taas oo fiican, laakiin waa inay ka taxadaraan in Wal-Mart iyo Target aysan bilaabin inay ka fogaadaan saamigooda." Goobta Carruurta ayaa sheegtay in maamulaha ku meel gaarka ah Chuck Crovitz uu kormeeri doono kooxda maamulka ilaa ay ka soo magacaabayso bedelka joogtada ah ee Goldberg.

Saamiyada shirkadda ayaa hoos u dhacay ku dhawaad ​​60 boqolkiiba sanadkan iyada oo madaxa fulinta Ezra Dabah uu xilka ka degay bishii Sebtembar isla markaana uu iscasilay hanti dhawrayaasheeda maaliyadeed. Goobta Carruurta ayaa sidoo kale sheegtay bishii Oktoobar inay sahamisay doorashooyin istiraatiiji ah.

Saamiyada Zale waxay hoos u dhigeen 2.2 boqolkiiba $16.22 ee New York Stock Exchange, iyo Saamiyada Goobta Carruurta ayaa hoos u dhacay 2 boqolkiiba $27.00, labaduba waxay ka hooseeyaan Heerka & Tusmada tafaariiqda ee Poor's Retail .RLX, kaas oo hoos u dhacay 0.9 boqolkiiba.