Iindlela ezili-10 zokujonga iSitayile kwizacholo zakho zesilivere

UNeal Goldberg ungene endaweni kaBetsy Burton, orhoxayo kulawulo nakwizikhundla zebhodi kodwa uya kuqhubeka njengomcebisi iminyaka emibini, yatsho inkampani ngoLwesine.

UBurton ube yiCEO yeZale ukusukela ngoFeb. 2006. Wathatha indawo kaMary Forte.

I-Goldberg, i-48, i-veteran yentengiso esebenze kwi-Macy's Inc ( M.N ), i-Victoria's Secret LTD.N kunye ne-Gap Inc ( GPS.N ), uye wajoyina ibhodi ye-Zale. IZale ineevenkile zobucwebe ezingama-2,200 eMelika, eKhanada nasePuerto Rico.

Amava kaGoldberg kufuneka abe yinto entle kwiZale, ezama ukuphucula intengiso yayo esekwe kudederhu lweevenkile, utshilo uMarc Bettinger, umhlalutyi okhethekileyo wentengiso kunye neStanford Group Co. Ukuza kuthi ga ngoku, iZale ithengise iBailey Banks yayo ephezulu & Ikhonkco lebhidi ekuqaleni kwalo nyaka ukuya kwiFinlay Enterprises Inc FNLY.O.

"(I-Zale) ichonge iindlela ezininzi ezikumgangatho ophezulu malunga nomthengi, imveliso kunye nembuyekezo yoluleko lwenkunzi," utshilo uGoldberg kwingxelo.

"Ndingakulindela ukuphonononga ezi zicwangciso zokuphucula ngakumbi ukuze sifikelele amandla ethu apheleleyo." UBettinger uthe ixesha likaBurton njenge-CEO linokukhunjulwa ngokufanelekileyo ngokuzisa igosa elitsha eliyintloko lezemali, ukuthengisa iBailey Banks. & I-Biddle, kunye nokukhokela i-Zale kwinguqu yayo ebuyela kumthengisi omkhulu wezacholo zedayimani ukuya kudidi oluphakathi lwaseMelika.

UBurton waqala ukuba yi-CEO yeZale okwethutyana emva kokurhoxa kukaMary Forte, owazama ngokungaphumeleliyo ngexesha leeholide zika-2005 ukutsala abathengi abakwizinga eliphezulu ngokuthengisa ubucwebe obusefashonini be-14-karat begolide kunye nesilivere. Ixesha leeholide lika-2006 alizange libe mnandi nakwiZale.

Umenzi wamatye anqabileyo wayenentengiso ebuthathaka evela kwiimpazamo zokuthengisa, athe uBurton wayethe uza kuzitshintsha ngokuhlaziya isicwangciso senkampani samaxabiso kunye nenkonzo yabathengi, kunye nokomeleza iivenkile zayo ezisekwe kudederhu lweevenkile. Ukwabhengeze izicwangciso zokuvala iivenkile ezingenangeniso.

Phantsi kobunkokeli bukaBurton, inkampani yashukumisa iqela layo labaphathi, yasika ezinye izikhundla zomongameli wohlobo ukuhlengahlengisa imisebenzi.

Kodwa eyona nto iphambili, ishishini lobucwebe bezacholo eliphakathi lihleli lingumceli mngeni kwiZale njengoko abathengi besilwa nokunyuka kwamaxabiso egesi kunye nokutya, ukuhla kwezindlu kunye nokuwohloka kwetyala.

Kwaye njengekhonkco elikhuphisanayo le-Kay Jewelers, eliphethwe yi-Britane Signet Group Plc SIG.L, i-Zale ijongene nokhuphiswano kwinqanaba elisezantsi njengezaphulelo ezifana ne-Wal-Mart Stores Inc ( WMT.N ), Target Corp ( TGT.N ) kunye ne-Costco Wholesale Corp. I-COST.O ) thengisa ubucwebe obungakumbi.

Kwangaxeshanye, abanye abathengi bathenga kwiivenkile eziphezulu ezifana neTiffany & Co ( TIF.N ), Bulgari SpA BULG.MI kunye noVan Cleef & Arpels

NgoNovemba, uZale wabika ilahleko ebanzi yekota yokuqala kwaye walumkisa malunga nexesha elibalulekileyo lokuthengisa iholide.

"Ngokhuphiswano kufuneka bazame ukufumana indlela yokuzahlula, nokuba bakwintengiso okanye indibaniselwano yenkonzo yabathengi kunye nentengiso," utshilo uBettinger. "Bakwimarike ephakathi, kulungile, kodwa kufuneka balumke ukuba i-Wal-Mart kunye neThagethi ayiqalisi ukukrazula kwisabelo sabo." Indawo yaBantwana ithe i-CEO yayo yethutyana uChuck Crovitz izakujongana neqela layo lolawulo de ichaze umntu oza kuthatha indawo yeGoldberg ngokusisigxina.

Izabelo zale nkampani zehle phantse ngeepesenti ezingama-60 kulo nyaka njengoko uMlawuli oyiNtloko u-Ezra Dabah waye warhoxa kwinyanga yoMsintsi nabaphicothi-zincwadi bezezimali barhoxa. Indawo yaBantwana ikwathe ngo-Okthobha iphonononga iindlela zobuchule.

Izabelo zeZale zaziphantsi kweepesenti ze-2.2 kwi-$ 16.22 kwi-New York Stock Exchange, kwaye izabelo zeNdawo yaBantwana zaziphantsi kweepesenti ze-2 kwi-$ 27.00, zombini zisebenza ngaphantsi koMgangatho. & I-Poor's Retail Index .RLX, eyayiphantsi nge-0.9 ekhulwini.