ʻAʻole i pepehi ka Internet i nā hōkū TV

'Ōlelo nā alakaʻi o ka pūnaewele kūʻai Television QVC, HSN a me ShopNBC,ʻaʻole i hoʻoweliweliʻia ko lākou turf e ka Web.NEW YORK (CNN / Money) - Richard Jacobs a me kāna wahineʻo Marianna, nāna i hoʻolālā a kūʻai aku i nā mea kālā a me ke gula, i kūʻai kokeʻia ma luna o ka hapahā- miliona kālā o nā huahana i ka hola hoʻokahi. Ua kūʻai aku ʻo Robert Glick, he makua kāne noho ma ka home, i nā ʻāpana he 1,200 o kāna mea hou loa - he "Po-Knee," a i ʻole he lio piha i hiki i ke keiki ke holo ma luna o ka makua. kuli -- i loko o ʻelua mau minuke a me 50 kekona i ka ʻOkakopa i hala. ʻO kā lākou mea huna no ka kūleʻa: ʻo nā pūnaewele kūʻai kīwī. Barbara Tulipane, Luna Nui a me ka pelekikena o ka Electronic Retailing Association (ERA), he hui kālepa no ka ʻoihana. "ʻO nā ʻoihana kūʻai TV he ala haʻahaʻa loa ia no ka poʻe e hoʻomaka ai i kahi ʻoihana a he ala kūpono hoʻi no ka poʻe e kūʻai aku ai." ʻO ka ʻenehana kaulana i kapa ʻia ʻo Internet. I ka makahiki i hala, ua piʻi ka ʻoihana i ka huina kūʻai ma kahi o $ 7 biliona, ʻoi aku ka 84 pakeneka mai 5 mau makahiki aku nei. I ka manawa like, ʻo ka nui o nā kūʻai pūnaewele pūnaewele i ka makahiki i hala he $ 52 biliona, ma kahi o 22 pakeneka mai ka makahiki i hala. ʻOiai ʻaʻole hōʻole ka poʻe nānā ʻoihana i nā e-tailers e like me eBay (EBAY: Research, Estimates) a me Amazon.com (AMZN: Research, Estimates) ua hoʻololi i ka Pūnaewele i hale kūʻai mana kūʻai, ʻōlelo lākou he mākeke niche ikaika nā ʻoihana kūʻai TV - ʻo ka mea maʻamau nā wahine ma mua o 40 a noho mau ma ka home-moms - ʻaʻole paha e hoʻololi i ka ʻoiaʻiʻo i kēlā me kēia manawa. "ʻAʻole like me ka Pūnaewele, hāʻawi nā ʻoihana kūʻai TV i ka leʻaleʻa a me ka papahana ola," wahi a Richard Hastings, ka mea loiloi hale kūʻai nui me Bernard Sands. "He mau papa ʻike ka Internet i loaʻa ma ke ʻano he kikokikona a me nā kiʻi akā ʻoi aku ka leʻaleʻa o ke kīwī ke kūʻai aku ʻoe i kekahi mea." no ka poʻe nānā e hui pū me nā mea i hōʻike ʻia." Ua ʻae ʻo Adrien Arpel ka mea hana hoʻonaninani ʻO Arpel, ka mea nāna i hoʻokumu i kāna laina hoʻonaninani "Club A" ma HSN 10 mau makahiki i hala aku nei, ua kūʻai aku ʻo ia ma kahi o ka hapalua piliona kālā o kāna mau huahana. kēlā huahana i ka poʻe no ka mea ʻo ʻoe ka ikaika kumu ma hope o ia mea a manaʻoʻiʻo nā kānaka iā ʻoe. ʻAʻole like me ka Pūnaewele, eia kahi pilina pili ma ʻaneʻi a loaʻa i nā kānaka kahi lawelawe pilikino, "wahi a Arpel. he mau minuke o ka manawa ea ma ko lakou mau ala.QVC, ka No. ʻO ka lawelawe kūʻai televised 1, loaʻa nā kūʻai makahiki ma mua o $ 4 biliona. ʻO ka loaʻa kālā makahiki no HSN a me ShopNBC, ka No. 2 a me No. ʻO nā mea pāʻani 3, ma kahi o $2 biliona a me $650 miliona i kēlā me kēia. "Ke ʻimi nei mākou i nā huahana kūʻokoʻa a koʻikoʻi a lawe mākou i nā mea hana, nā mea hoʻolālā a me nā loea loea e like me nā malihini e kamaʻilio e pili ana i kā lākou hana ʻana." e hōʻike ana i kāna hōʻiliʻili waiwai. ʻAʻole i hoʻokokoke ka mea hoʻolālā waiwai ʻo Richard Jacobs, e noho ana ma Putney, Vermont, i ka ShopNBC; hoʻokokoke lākou iā ia. "Ua loaʻa iā mākou i ʻeiwa mau makahiki i hala ma kahi hōʻike kālepa a kono mai iā mākou. I kēlā manawa, ua liʻiliʻi mākou i hana ma waho o ka lumi hoʻokipa. I kēia lā, loaʻa iā mākou he 30 mau limahana, "wahi a Jacobs, me ka hoʻohui ʻana e kūʻai aku ana ʻo ShopNBC i kēlā me kēia makahiki ma kahi o $8 a $10 miliona mau waiwai o kāna ʻoihana." Akā ʻo kēia nā hola 24, 7 mau lā o ka pule kūʻai kūʻai i hiki aku ma luna o 85 miliona mau mea nānā, "wahi a PJ Bednarski, ka mea hoʻoponopono o ka hoʻolaha kalepa "Broadcast & Cable." "Ua hana nui ka hapa nui o na hui ma keia wahi e hooikaika i ka maikai o ka lakou mau mea kuai. ʻAʻole lākou e kūʻai wale aku i nā apo cubic zirconia, "ʻOiai ʻo nā mea kūʻai aku a me nā mea kūʻai aku he mea kūʻai wela no ka pūnaewele, ʻōlelo ʻo ShopNBC CEO William Lansing e ʻimi nei ka ʻoihana e hoʻonui i kāna huahana i nā wahi ʻē aʻe e like me ka lako hale a me ka lau a me ka māla. e hoʻonui i kāna kumu kūʻai. Ua ʻōlelo ʻo Darris Gringeri, ʻōlelo a HSN, ke kūʻai aku nei ka pūnaewele i nā ʻano huahana like ʻole 25,000 i kēlā me kēia makahiki, a hoʻomaikaʻi ʻo ia i ka Pūnaewele no ke kōkua ʻana i ka hoʻonui ʻana i nā kūʻai. "Ua hoʻomaka mākou i ka HSN.com i ka makahiki 1999 a ke ulu wikiwiki nei ia," wahi a Gringeri. ʻAʻole pēlā. Hiki i kā mākou mea kūʻai ke nānā iā HSN ma TV a hoʻohana pū i ka HSN.com no ka ʻimi ʻana i nā mea a lākou i nalo ai ma ka TV a i ʻole ke kūʻai aku i nā mea pili ʻē aʻe." Ua ʻae ʻo Doug Rose o QVC. "Hoʻouna kā mākou mea kūʻai i nā kauoha ma o QVC a me QVC.com. Ma kēlā ʻano, ʻaʻole hoʻokūkū ka puka ʻana o ka Pūnaewele ma ke ʻano he wahi kūʻai no mākou no ka mea ua lilo ia i ʻāpana o kā mākou hana.