Indaneti haina Kuuraya Nyeredzi dzeTV

Vatungamiri veTerevhizheni vekutengesa network QVC, HSN neShopNBC vanoti nzvimbo yavo haityisidzirwe neWebhu.NEW YORK (CNN/Money) - Richard Jacobs nemukadzi wake Marianna, vanogadzira nekutengesa zvishongo zvesirivha negoridhe, nguva pfupi yadarika vakatengesa chikamu chimwe muzvina- Robert Glick, baba vanogara pamba, vakatengesa zvikamu 1,200 zvechigadzirwa chake chazvino -- "Po-Knee," kana bhiza rakaputirwa iro mwana anogona kukwira pamusoro pemubereki. ibvi -- mumaminitsi maviri chete nemasekonzi makumi mashanu Gumiguru apfuura. Chakavanzika chavo chekubudirira: terevhizheni yekutenga network." Isu tose tinoda nyaya iyoyo nezvemumwe munhu aingova nepfungwa, akaitora paterevhizheni uye yakava budiriro huru," akadaro. Barbara Tulipane, CEO uye purezidhendi weElectronic Retailing Association (ERA), sangano revatengesi reindastiri. “Nzvimbo dzekutenga paTV ichiri nzira isingadhure yekuti vanhu vatange bhizinesi uyewo nzira iri nyore yekuti vanhu vatengere.” Kutaura chokwadi, kukura kuri kuita indasitiri yekutenga pamba kunoratidzika kunge kwakaramba kurwiswa kwechimwe chinhu ichocho. Gore rapfuura, indasitiri yakatengesa madhora mabhiriyoni manomwe, zvichikwira ne84 muzana kubva makore mashanu chete apfuura. Panguva imwecheteyo, kutengesa kweInternet kwegore rapera kwaive kwakakura zvikuru $ 52 bhiriyoni, kukwira pamusoro pe22 muzana kubva mugore rapfuura. Nepo vanocherechedza indasitiri havarambe kuti e-tailers se eBay (EBAY: Research, Estimates) uye Amazon.com (AMZN: Tsvagiridzo, Estimates) vakashandura iyo Internet kuita imba yekutengesera, vanoti TV yekutengesa network ine musika wakasimba weniche - kazhinji vakadzi vanopfuura makore makumi mana uye vanogara-pamba-vanaamai -- vasingaite. kuchinja kuvimbika chero nguva munguva pfupi iri kutevera."Kusiyana neInternet, nhepfenyuro dzeTV dzinopa zvirongwa zvinovaraidza uye zvepamoyo," akadaro Richard Hastings, muongorori mukuru wezvekutengesa naBernard Sands. "Indaneti ine zvikamu zvakati wandei zveruzivo zvinouya semavara nemifananidzo asi terevhizheni inonyanya kunakidza kana uchitengesa chimwe chinhu." Akawedzera Hastings, "Pamashopu emagetsi, vanhu vanotevedzera zvigadzirwa, vanoratidza mashandire azvinoita uye vachitoita kuti zvinakidze. kuti vaoni vabatane nezviri kuratidzwa."Adrien Arpel anogadzira zvizorwa akabvuma. Arpel, uyo akatanga tambo yake yezvizoro ye "Club A" paHSN makore gumi apfuura, akatengesa zvigadzirwa zvake zvinokosha hafu yebhirioni yemadhora." Kana ukaenda paTV semugadziri uye musiki, ndiwe munhu akanakisa kutengesa. icho chigadzirwa kuvanhu nekuti ndiwe simba rekutanga shure kwayo uye vanhu vanokutenda. Kusiyana neInternet, pano pane hukama hwepedyo uye vanhu vanowana masevhisi ega," akadaro Arpel. Manetiweki matatu epamusoro ekutenga dzimba - QVC, HSN neShopNBC - vanoti vakawandirwa nehuwandu hwevatengesi vari kuchemera kuwana. maminetsi mashoma enguva yemhepo pachiteshi chavo.QVC, iyo Nha. 1 terevhizheni yekutenga sevhisi, ine kutengesa kwepagore kweanopfuura mabhiriyoni mana emadhora. Mari yegore negore yeHSN uye ShopNBC, iyo Nha. 2 uye No. Vatambi vatatu, vangangoita mabhiriyoni maviri emadhora uye madhora mazana matanhatu nemakumi mashanu emadhora zvichiteerana." Zviuru zvevatengesi vanouya kwatiri gore rega rega asi kwete kuti vazhinji vanocheka kwekupedzisira," akadaro Doug Rose, mutevedzeri wemutungamiri wezvekutengesa nekusimudzira mhando yeQVC. "Tinotsvaga zvigadzirwa zvakasiyana uye zvinogombedzera uye tinounza kune vanogadzira, vagadziri uye nyanzvi dzehunyanzvi sevaenzi kuti vataure nezve zvavakasika." Dzimwe nguva vaenzi vanosanganisirawo vanhu vane mukurumbira vekuHollywood vakaita saSuzanne Summers vanokanda chigadzirwa chekusimbisa muviri kana Star Jones weABC's "The View" achiratidza muunganidzwa wezvishongo zvake.Mugadziri wezvishongo Richard Jacobs, anogara kuPutney, Vermont, haana kusvika paShopNBC; vakaswedera kwaari. “Vakatiwana makore mapfumbamwe apfuura pane imwe shoo yekutengeserana ndokutikoka kuti tiende. Kare ikako taiva vadiki zvekuti takashanda tichibuda muimba yekutandarira. Nhasi tine vashandi makumi matatu, "akadaro Jacobs, achiwedzera kuti ShopNBC pagore inotengesa zvishongo zvekambani yake zvinosvika madhora masere kusvika gumi emamiriyoni emadhora. Asi aya maawa makumi maviri nemana, mazuva manomwe pasvondo zviteshi zvekutenga zvinosvika vanopfuura mamirioni makumi masere neshanu, "akadaro PJ Bednarski, mupepeti wepepanhau rekutengesa "Broadcast. & Cable." "Mazhinji makambani ari munzvimbo ino aita nhamburiko huru kuvandudza kunaka kwezvinhu zvavo. Havasi kungotengesa cubic zirconia rings zvakare, "Kunyangwe zvishongo uye zvishongedzo zviri kutengesa zvinopisa kunetiweki, ShopNBC CEO William Lansing akati kambani iri kutarisira kuwedzera zvigadzirwa zvayo kune dzimwe nzvimbo senge fenicha yemba uye lawn nebindu zvakarongeka. kuti iwedzere vatengi vayo.Mutauriri weHSN, Darris Gringeri, akati network inotengesa zviuru makumi maviri nezvishanu zvemhando dzakasiyana dzezvigadzirwa gore rega rega, uye anoti iyo Internet inobatsira kusimudzira kutengesa. "Takatanga HSN.com muna 1999 uye iri kukura nekukurumidza," akadaro Gringeri. Hazvisizvo. Vatengi vedu vanogona kuona HSN paTV uye zvakare kushandisa HSN.com kutsvaga zvinhu zvavanenge vapotsa paTV kana kutenga zvimwe zvinhu zvine chekuita nazvo." Doug Rose weQVC akabvuma. "Vatengi vedu vanotumira maodha kuburikidza neQVC neQVC.com. Nenzira iyoyo, kubuda kweInternet senzvimbo yekutenga haisi makwikwi kwatiri nekuti yave chikamu chezvatinoita.