I-inthanethi Ayizange Ibulale Izinkanyezi Ze-TV

Abaholi benxanxathela yezitolo zethelevishini i-QVC, i-HSN kanye ne-ShopNBC bathi indawo yabo ayisongelwa i-Web.NEW YORK (CNN/Money) - U-Richard Jacobs nonkosikazi wakhe u-Marianna, abaklama futhi badayise ubucwebe besiliva negolide, muva nje badayiswe ngaphezu kwekota- imikhiqizo ebiza izigidi zamadola ngehora elilodwa. U-Robert Glick, ubaba wekhaya, uthengise wonke amayunithi angu-1,200 ezinto zakhe zakamuva azisungulile -- "i-Po-Knee," noma ihhashi eligxishiwe ingane engaligibela phezu komzali. idolo -- emizuzwini emibili nemizuzwana engu-50 ngo-Okthoba odlule. Imfihlo yabo yempumelelo: amanethiwekhi ezitolo zethelevishini."Sonke siyayithanda leyo ndaba ngomuntu osanda kuba nombono, wawuthatha kumabonakude waba yimpumelelo enkulu," kusho. UBarbara Tulipane, oyi-CEO kanye nomongameli we-Electronic Retailing Association (ERA), inhlangano yabahwebi kule mboni. "Amanethiwekhi okuthenga kuma-TV aseyindlela engabizi kakhulu yokuthi abantu baqale ibhizinisi futhi bayindlela elula yokuthi abantu bathenge." Ngokuqinisekile, ukukhula okunamandla kwemboni yezitolo zasekhaya kubonakala sengathi kukudelele ukuhlasela kwalelo zwe. Isizindalwazi esidumile esibizwa ngokuthi i-Internet. Ngonyaka odlule, imboni yenza ukuthengiswa okuphelele okungaba yizigidi eziyizinkulungwane ezingu-7 zamaRandi, okukhuphuke ngamaphesenti angu-84 kusukela eminyakeni emihlanu edlule. Ngaso leso sikhathi, inani eliphelele lokuthengiswa kwe-inthanethi ngonyaka odlule libe likhudlwana lama-dollar ayizigidi eziyizinkulungwane ezingama-52, likhuphuke cishe ngamaphesenti angama-22 kusukela ngonyaka odlule. Nakuba izingqapheli zemboni zingakuphiki ukuthi ama-e-tailers afana ne-eBay (EBAY: Research, Estimates) kanye ne-Amazon.com (AMZN: Research, Estimates) baguqule i-inthanethi yaba yindawo yokudayisa, bathi amanethiwekhi okuthenga e-TV anemakethe eqinile -- ngokuvamile abesifazane abangaphezu kweminyaka engama-40 kanye omama abahlala ekhaya -- okungenzeka ukuthi bangakwazi ukwenza kanjalo. shintsha ukwethembeka noma nini maduze."Ngokungafani ne-inthanethi, amanethiwekhi okuthenga kamabonakude anikeza izinhlelo ezijabulisayo nezibukhoma," kusho uRichard Hastings, umhlaziyi omkhulu wezokudayisa noBernard Sands. "I-inthanethi inezigaba ezimbalwa zolwazi oluvela njengombhalo nezithombe kodwa ithelevishini ijabulisa kakhulu uma uthengisa okuthile." Unezela u-Hastings, "Kumanethiwekhi okuthenga, abantu bamodela imikhiqizo, babonise indlela esebenza ngayo futhi bayenze ibe mnandi. ukuze izibukeli zizihlanganise nalokho okuboniswayo." Umqambi wezimonyo u-Adrien Arpel uvumile. U-Arpel, owasungula ulayini wakhe wezimonyo we-"Club A" ku-HSN eminyakeni eyi-10 edlule, udayise imikhiqizo yakhe ebiza cishe isigamu sebhiliyoni."Uma ungena ku-TV njengomqambi nomdali, ungumuntu ongcono kakhulu ongamthengisa. lowo mkhiqizo kubantu ngoba ungamandla okuqala awenza futhi abantu bayakukholelwa. Ngokungafani ne-inthanethi, nakhu ukusondelana okukhona lapha futhi abantu bathola isevisi yomuntu siqu ngokuphelele," kusho u-Arpel. Amanethiwekhi amathathu aphezulu okuthenga ekhaya -- QVC, HSN kanye ne-ShopNBC - athi akhungatheke ngenani labahlinzeki abakhala ngokuthi bafuna ukuthola. imizuzu embalwa yesikhathi somoya eziteshini zabo.I-QVC, iNo. 1 insizakalo yokuthenga yethelevishini, inokuthengiswa konyaka okungaphezu kwezigidi eziyizinkulungwane ezine zamaRandi. Imali engenayo yonyaka ye-HSN ne-ShopNBC, i-No. 2 kanye No. Abadlali aba-3, cishe bangamaRandi ayizigidi eziyizinkulungwane ezimbili kanye namaRandi ayizigidi ezingu-650 ngokulandelana kwawo.” Izinkulungwane zabahlinzeki bempahla ziza kithi unyaka ngamunye kodwa hhayi ukuthi abaningi benza isiphetho sokugcina,” kusho uDoug Rose, iphini likamongameli wezokuthengisa nokuthuthukiswa komkhiqizo we-QVC. "Sibheka imikhiqizo eyingqayizivele nesebenzayo futhi siletha abasunguli, abaklami nochwepheshe bezobuchwepheshe njengezihambeli ukuze bakhulume mayelana nokudala kwabo." Kwesinye isikhathi izihambeli ziphinde zihlanganisa nosaziwayo baseHollywood abafana no-Suzanne Summers abakha umkhiqizo wokufaneleka noma u-Star Jones we-"The View" ye-ABC ekhombisa iqoqo lakhe lobucwebe.Umklami wobucwebe uRichard Jacobs, ohlala ePutney, eVermont, akazange asondele kwaShopNBC; basondela kuye. “Basithola eminyakeni eyisishiyagalolunye edlule embukisweni wezohwebo base besimema ukuba siqhubeke. Ngaleso sikhathi sasibancane kangangokuthi sasisebenza ngaphandle kwegumbi lokuphumula. Namuhla sinezisebenzi ezingu-30,” kusho uJacobs, enezela ngokuthi i-ShopNBC minyaka yonke ithengisa ubucwebe benkampani yakhe obungaba ngu-$8 kuya ku-$10 wezigidi. Kodwa lawa amahora angama-24, izinsuku eziyi-7 ngesonto iziteshi zokuthenga ezifinyelela ababukeli abangaphezu kwezigidi ezingama-85," kusho u-PJ Bednarski, umhleli wencwadi yezohwebo "Broadcast. & Ikhebula." "Izinkampani eziningi kulesi sikhala zenze imizamo emikhulu kakhulu yokuthuthukisa ikhwalithi yokuthengiswayo kwazo. Abasagcini ngokuthengisa izindandatho ze-cubic zirconia, "Yize ubucwebe nezinye izinto zithengiswa kakhulu kule nethiwekhi, isikhulu sakwaShopNBC uWilliam Lansing uthe inkampani ibheke ukwelula imikhiqizo yayo kwezinye izindawo ezifana nefenisha yasekhaya kanye notshani kanye nengadi ukuze. ukuze kwandiswe isisekelo samakhasimende ayo.Umkhulumeli we-HSN uDarris Gringeri uthe le nethiwekhi idayisa izinhlobo ezahlukene zemikhiqizo engu-25,000 unyaka ngamunye, futhi uncoma i-inthanethi ngokusiza ukukhulisa ukuthengisa. "Saqala i-HSN.com ngo-1999 futhi ikhula ngokushesha," kusho uGringeri."Ekuqaleni sasicabanga ukuthi kungenzeka senza ibhizinisi lethu abantu abaningi ngeyunithi yethu ye-inthanethi. Akunjalo. Amakhasimende ethu angabuka i-HSN ku-TV futhi asebenzise i-HSN.com ukuze afune izinto okungenzeka aziphuthelwe ku-TV noma athenge ezinye izinto ezihlobene." UDoug Rose we-QVC wavuma. "Amakhasimende ethu athumela ama-oda nge-QVC ne-QVC.com. Ngalowo mqondo, ukuvela kwe-inthanethi njengendawo yokuthenga akuwona ukuncintisana kithina ngoba kuba yingxenye yalokho esikwenzayo.