Internetku Ma Dilin Xiddigaha TV-ga

Hogaamiyayaasha shabakada wax iibsiga ee talefishinada QVC, HSN iyo ShopNBC ayaa sheegay in cawskooda aanu halis galin Webka.NEW YORK (CNN/Lacag) - Richard Jacobs iyo xaaskiisa Marianna, kuwaas oo naqshadeeyay iibiyana dahabka iyo dahabka, ayaa dhawaan la iibiyay in ka badan rubuc- alaabo qiimaheedu dhan yahay milyan dollar hal saac gudaheed.Robert Glick, oo ah aabbe guriga jooga, ayaa iibiyey dhammaan 1,200 unug ee hindistiisii ​​u dambaysay -- "Po-jilibka," ama faras cufan oo ilmuhu fuuli karo korka waalidka Jilibka - laba daqiiqo iyo 50 ilbiriqsi oo keliya bishii Oktoobar ee la soo dhaafay. Sirtooda guusha: shabakadaha wax iibsiga ee telefishinka." Dhammaanteen waan jecelnahay sheekadaas ku saabsan qof uun fikrad ka haystay, wuxuu qaatay telefishanka waxayna noqotay guul weyn," ayuu yidhi. Barbara Tulipane, Maamulaha Guud iyo Madaxa Ururka Tafaariiqda Elektrooniga ah (ERA), urur ganacsi oo warshadaha ah. "Shabakadaha wax iibsiga ee TV-ga ayaa weli ah dariiqa qaaliga ah ee dadku ku bilaabaan ganacsi iyo sidoo kale hab ku habboon dadku inay wax ka iibsadaan." Si aad u hubiso, kobaca jibbaarada ee warshadaha wax iibsiga ayaa u muuqda inay ka soo horjeesteen weerarka kale ee kale. Dhexdhexaadinta caanka ah ee loo yaqaan 'Internet'. Sannadkii hore, warshaduhu waxay kor u kaceen wadarta iibka qiyaastii $7 bilyan, oo ah 84 boqolkiiba 5 sano ka hor. Isla mar ahaantaana, wadarta iibka internetka ee sannadkii hore ayaa ahaa $ 52 bilyan oo aad u weyn, oo ku saabsan 22 boqolkiiba sannadkii hore. Halka kormeerayaasha warshadaha aysan diidin in e-tailers sida eBay (EBAY: Cilmi-baarista, Qiyaasaha) iyo Amazon.com (AMZN: Cilmi-baadhis, Qiyaaso) waxay u beddeleen intarneetka tafaariiqda tafaariiqda, waxay yiraahdeen shabakadaha wax iibsiga ee TV-ga si kastaba ha ahaatee waxay leeyihiin suuq xoog leh - sida caadiga ah haweenka ka weyn 40 iyo hooyooyinka guriga-jooga - kuwaas oo aan u badnayn inay ku noolaadaan. Si ka duwan internetka, shabakadaha wax iibsiga ee TV-ga waxay bixiyaan barnaamijyo madadaalo iyo toos ah," ayuu yiri Richard Hastings, madaxa tafaariiqda ee Bernard Sands. "Internetku wuxuu leeyahay dhowr lakab oo macluumaad ah oo u soo baxa qoraal ahaan iyo sawiro laakiin telefishinku aad ayuu u xiiso badan yahay markaad wax iibinayso." Hastings ayaa ku daray, "Shabakadaha wax iibsiga, dadku waxay moodaan alaabta, muujiyaan sida ay u shaqeyso oo dhab ahaantii waxay ka dhigtaa mid xiiso leh. daawadayaasha si ay ula xiriiraan waxa la soo bandhigayo." Abuuraha qurxinta Adrien Arpel ayaa ku raacay. Arpel, oo 10 sano ka hor furtay khadkeeda isqurxinta ee "Club A" ee HSN, waxay iibisay ku dhawaad ​​nus bilyan doollar oo alaabteeda ah." Marka aad TV-ga gasho adigoo ah hal-abuure iyo hal-abuure, waxaad tahay qofka ugu fiican ee la iibiyo. wax soo saarkaas dadka sababtoo ah waxaad tahay xoogga asalka ah ee ka dambeeya dadkuna way ku aaminsan yihiin. Si ka duwan intarneedka, halkan waxaa ku lug leh xiriir dhow, dadkuna waxay helayaan adeeg shakhsi ah, "ayuu yiri Arpel. Saddexda shabakadood ee ugu sarreeya ee wax iibsiga guriga -- QVC, HSN iyo ShopNBC - waxay sheeganayaan inay ka buuxsameen tirada alaab-qeybiyeyaasha oo ku qaylinaya inay helaan. dhowr daqiiqo oo wakhti hawo ah oo ku saabsan kanaalada.QVC, the No. 1 adeega wax iibsiga ee telefishinka, waxa uu leeyahay iib sanadeed ka badan $4 bilyan. Dakhliga sannadlaha ah ee HSN iyo ShopNBC, No. 2 iyo No. 3 ciyaartoy, waxay ku dhow yihiin $2 bilyan iyo $650 milyan siday u kala horreeyaan." Kumanaan alaab-qeybiyeyaal ah ayaa noo soo dhawaada sannad walba laakiin maaha in qaar badan oo ka mid ah ay sameeyaan goynta kama dambaysta ah," ayuu yiri Doug Rose, madaxweyne ku xigeenka ganacsiga iyo horumarinta summada ee QVC. "Waxaan raadineynaa badeecooyin gaar ah oo soo jiidasho leh waxaanan keennay hal-abuurayaasha, naqshadeeyayaasha iyo khabiirada farsamada sida martida si ay uga hadlaan abuurkooda." Mararka qaarkood martida ayaa sidoo kale ku jira Hollywood caanka ah sida Suzanne Summers oo soo bandhigaya alaabta jirdhiska ama Star Jones ee ABC's "The View" Nashqadeeyaha dahabka ee Richard Jacobs, oo ku nool Putney, Vermont, uma soo dhowaanin ShopNBC; way u soo dhawaadeen. “Waxay naga heleen sagaal sano ka hor bandhig ganacsi oo nagu casuumay. Waagaas aad baannu u yarayn oo waxa aanu ka shaqaynaynay qolka fadhiga. Maanta waxaan haynaa 30 shaqaale ah, "ayuu yiri Jacobs, isaga oo intaa ku daray in ShopNBC ay sannadkii iibiso qiyaastii $8 illaa $10 milyan oo qiimihiisu yahay dahabka shirkadiisa." Kanaalada wax iibsiga guryuhu waxay caadi ahaan hoos yimaadaan raadaarka dadka intooda badan ee raacda tafaariiqda. Laakiin kuwani waa 24 saacadood, 7 maalmood asbuucii, kanaalada wax iibsiga ee gaaraya in ka badan 85 milyan oo daawadayaasha ah, "ayuu yiri PJ Bednarski, tifaftiraha daabacaadda ganacsiga "Broadcast & Cable. Kaliya maaha inay iibiyaan giraangiraha zirconia cubic, "In kasta oo dahabka iyo qalabyada ay yihiin kuwa iibinaya shabakadda, maamulaha ShopNBC William Lansing ayaa sheegay in shirkaddu ay raadinayso inay ballaariso alaabteeda meelaha kale sida alaabta guriga, cawska iyo beerta si ay u kala horreeyaan. Afhayeenka HSN Darris Gringeri ayaa sheegay in shabakadu ay iibiso 25,000 oo nooc oo badeecooyin ah sanad walba, waxaana uu u arkaa in Internetka uu gacan ka geysto kor u qaadista iibka. "Waxaan bilownay HSN.com 1999-kii, si xawli lehna way u kordheysaa," ayuu yiri Gringeri." Markii hore waxaan u maleynay in laga yaabo inaan ganacsigeena ku cunno qaybteena internetka. Xaaladdu sidaas maaha. Macaamiishayadu waxay HSN ka daawan karaan TV-ga waxayna sidoo kale isticmaali karaan HSN.com si ay uga raadiyaan alaabada laga yaabo inay ka waayeen TV-ga ama ka dukaamaystaan ​​waxyaabaha kale ee la xidhiidha."QVC's Doug Rose waa uu aqbalay. Macaamiishayadu waxay soo diraan dalabaadka QVC iyo QVC.com labadaba. Marka la eego, soo ifbaxa internetka oo ah goob laga dukaameysto maahan mid tartan nagu ah sababtoo ah wuxuu noqday qayb ka mid ah waxa aan samayno.