Intaneti Sinaphe Ma TV Stars

Atsogoleri a malo ogulitsa pawailesi yakanema a QVC, HSN ndi ShopNBC akuti malo awo sakuwopsezedwa ndi Webusaiti.NEW YORK (CNN/Money) - Richard Jacobs ndi mkazi wake Marianna, omwe amapanga ndi kugulitsa zodzikongoletsera zasiliva ndi golide, posachedwapa agulitsidwa kupitirira kotala- Bambo Robert Glick, yemwe amakhala pakhomo, anagulitsa mayunitsi 1,200 a zinthu zonse zatsopano zimene anatulukira kumene -- "Po-Knee," kapena hatchi yophimbidwa yomwe mwana amatha kukwera pamwamba pa kholo lake. bondo - mu mphindi ziwiri zokha ndi masekondi a 50 October watha. Chinsinsi chawo cha kupambana: ma TV ogula malonda. Barbara Tulipane, CEO ndi Purezidenti wa Electronic Retailing Association (ERA), bungwe lazamalonda lamakampani. Malo ogulitsira pa TV akadali njira yotsika mtengo kwambiri yoti anthu ayambitsire bizinesi komanso njira yabwino yogulitsira anthu.” Kunena zoona, kukula kokulirapo kwa makampani opanga zinthu zapanyumba kukuwoneka kuti kwalepheretsa kuukira kwa kampaniyo. Chaka chatha, makampaniwa adagulitsa pafupifupi $7 biliyoni, 84 peresenti kuchokera zaka 5 zapitazo. Pa nthawi yomweyi, malonda onse a pa Intaneti chaka chatha anali okulirapo kwambiri $52 biliyoni, pafupifupi 22 peresenti kuchokera chaka cham'mbuyomo. Pamene owona zamakampani samakana kuti e-tailers monga eBay (EBAY: Research, Estimates) ndi Amazon.com (AMZN: Research, Estimates) asintha intaneti kukhala nyumba yogulitsira malonda, akuti malo ogulitsa pa TV ali ndi msika wamphamvu -- nthawi zambiri azimayi opitilira 40 ndi amayi omwe amakhala kunyumba - omwe sangatero. sinthani kukhulupirika posachedwapa.” Mosiyana ndi intaneti, malo ogulitsira pa TV amapereka mapulogalamu osangalatsa komanso osangalatsa,” anatero Richard Hastings, katswiri wofufuza zamalonda wa Bernard Sands. Pa Intaneti pali mfundo zingapo zomwe zimabwera monga mawu ndi zithunzi koma wailesi yakanema imakhala yosangalatsa kwambiri mukagulitsa chinachake.” Hastings anawonjezera kuti: “Pamalo ogula zinthu, anthu amatengera chitsanzo cha zinthuzo, amaonetsa mmene zimagwirira ntchito komanso kuzisangalatsa. kuti owonerera azigwirizana ndi zomwe zikuwonetsedwa."Wopanga zodzoladzola Adrien Arpel anavomereza. Arpel, yemwe adayambitsa mzere wake wodzikongoletsera wa "Club A" pa HSN zaka 10 zapitazo, wagulitsa zinthu zake zokwana madola pafupifupi theka la biliyoni. mankhwala kwa anthu chifukwa ndinu mphamvu choyambirira kumbuyo ndipo anthu amakukhulupirirani. Mosiyana ndi intaneti, apa pali ubale wapamtima pano ndipo anthu amapeza chithandizo chaumwini, "adatero Arpel. Malo atatu apamwamba kwambiri ogulitsa kunyumba - QVC, HSN ndi ShopNBC - akuti ali otanganidwa ndi kuchuluka kwa ogulitsa omwe akufunafuna. mphindi zingapo za airtime pamayendedwe awo.QVC, No. 1 yogulitsira pawailesi yakanema, ili ndi malonda apachaka opitilira $4 biliyoni. Ndalama zapachaka za HSN ndi ShopNBC, No. 2 ndi No. Osewera atatu, ndi pafupifupi $2 biliyoni ndi $650 miliyoni motsatana. "Zikwi zambiri za ogulitsa zimafika kwa ife chaka chilichonse koma osati kuti ambiri amadula komaliza," atero a Doug Rose, wachiwiri kwa purezidenti pazamalonda ndi chitukuko cha mtundu wa QVC. "Timayang'ana zinthu zapadera komanso zopatsa chidwi ndipo timabweretsa opanga, opanga ndi akatswiri aukadaulo ngati alendo kuti akambirane zomwe apanga." Nthawi zina alendo amaphatikizanso anthu otchuka aku Hollywood monga Suzanne Summers akutulutsa zolimbitsa thupi kapena Star Jones wa "The View" ya ABC akuwonetsa zodzikongoletsera zake.Wopanga zodzikongoletsera Richard Jacobs, yemwe amakhala ku Putney, Vermont, sanayandikire ShopNBC; anayandikira kwa iye. "Anatipeza zaka zisanu ndi zinayi zapitazo pawonetsero wamalonda ndipo anatipempha kuti tipite. Kalelo tinali aang’ono kwambiri moti tinkagwira ntchito pabalaza. Lero tili ndi antchito 30, "anatero Jacobs, ndikuwonjezera kuti ShopNBC pachaka imagulitsa zodzikongoletsera za kampani yake pafupifupi $8 mpaka $10 miliyoni. Koma awa ndi maola 24, masiku 7 pa sabata njira zogulitsira zomwe zimafikira owonera oposa 85 miliyoni, "atero a PJ Bednarski, mkonzi wa zofalitsa zamalonda "Broadcast. & Chingwe." "Makampani ambiri m'derali ayesetsa kwambiri kukonza malonda awo. Sakugulitsanso mphete za cubic zirconia, "Ngakhale zodzikongoletsera ndi zida zikugulitsidwa kwambiri pa intaneti, CEO wa ShopNBC William Lansing adati kampaniyo ikufuna kukulitsa malonda ake kumadera ena monga mipando yanyumba ndi udzu ndi dimba mwadongosolo. kuti awonjezere makasitomala ake.Mneneri wa HSN, Darris Gringeri, adati maukonde amagulitsa mitundu 25,000 yamitundu yosiyanasiyana chaka chilichonse, ndipo amayamikira kuti intaneti ikuthandiza kulimbikitsa malonda. "Tidayamba HSN.com mu 1999 ndipo ikukula mwachangu," adatero Gringeri. Sizili choncho. Makasitomala athu amatha kuwonera HSN pa TV komanso kugwiritsa ntchito HSN.com kufufuza zinthu zomwe mwina anaphonya pa TV kapena kugula zinthu zina zokhudzana ndi izi." Doug Rose wa QVC adavomereza. "Makasitomala athu amatumiza maoda kudzera mu QVC ndi QVC.com. M'lingaliro limeneli, kutuluka kwa intaneti ngati malo ogulitsa si mpikisano kwa ife chifukwa chakhala mbali ya zomwe timachita.