Internet Tsis tua TV Stars

TV kav khw network cov thawj coj QVC, HSN thiab ShopNBC hais tias lawv cov turf tsis raug hem los ntawm Web.NEW YORK (CNN / Nyiaj) - Richard Jacobs thiab nws tus poj niam Mariana, uas tsim thiab muag cov nyiaj thiab kub hniav nyiaj hniav kub, tsis ntev los no tau muag ntau tshaj peb lub hlis twg- lab nyiaj daus las ntawm cov khoom lag luam hauv ib teev.Robert Glick, tus txiv nyob hauv tsev, muag tawm tag nrho 1,200 units ntawm nws qhov kev tsim tshiab tshiab - "Po-Knee," lossis ib tug nees khoom uas tus menyuam tuaj yeem caij saum niam txiv. hauv caug - hauv ob feeb thiab 50 vib nas this dhau lub Kaum Hli Ntuj.Lawv zais cia rau kev ua tiav: kev lag luam hauv TV. Barbara Tulipane, CEO thiab tus thawj tswj hwm ntawm Electronic Retailing Association (ERA), lub koom haum kev lag luam rau kev lag luam. "TV kav khw network tseem yog ib txoj hauv kev pheej yig dua rau tib neeg pib ua lag luam thiab tseem yog txoj hauv kev yooj yim rau cov neeg mus yuav khoom." Kom paub tseeb tias, kev loj hlob ntawm kev lag luam hauv tsev zoo li tau tawm tsam qhov kev tawm tsam ntawm lwm yam. Cov nruab nrab nrov hu ua Internet.Xyoo tas los, kev lag luam nce tag nrho cov muag khoom ntawm $ 7 billion, nce 84 feem pua ​​​​ntawm tsuas yog 5 xyoo dhau los. Nyob rau tib lub sijhawm, tag nrho cov kev muag khoom hauv Is Taws Nem xyoo tas los yog qhov loj dua $ 52 billion, nce txog 22 feem pua ​​​​ntawm xyoo dhau los.Thaum cov neeg soj ntsuam kev lag luam tsis tsis lees paub tias e-tailers zoo li eBay (EBAY: Kev Tshawb Fawb, kwv yees) thiab Amazon.com (AMZN: Kev Tshawb Fawb, Kev kwv yees) tau hloov pauv hauv Is Taws Nem mus rau hauv lub khw muag khoom lub zog, lawv hais tias TV kav khw network txawm li cas los xij muaj lub khw muag khoom muaj zog - feem ntau cov poj niam hnub nyoog 40 xyoo thiab nyob hauv tsev-niam - uas tsis zoo li hloov loyalties txhua lub sij hawm sai sai. "Tsis zoo li Internet, TV kav khw network muaj kev lom zem thiab nyob programme," said Richard Hastings, tus thawj kws tshuaj ntsuam khw muag khoom nrog Bernard Sands. "Internet muaj ntau txheej txheej ntawm cov ntaub ntawv uas los ntawm cov ntawv nyeem thiab cov duab tab sis TV muaj kev lom zem dua thaum koj muag ib yam dab tsi." Hastings ntxiv, "Nyob rau hauv kev lag luam network, tib neeg ua qauv ntawm cov khoom, ua qauv qhia nws ua haujlwm li cas thiab ua kom nws lom zem. rau cov neeg saib kom koom nrog qhov tau tshwm sim. "Cosmetic creator Adrien Arpel pom zoo. Arpel, uas tau tsim nws "Club A" tshuaj pleev ib ce kab ntawm HSN 10 xyoo dhau los, tau muag txog li ib nrab lab nyiaj ntawm nws cov khoom lag luam. "Thaum koj mus hauv TV ua tus tsim thiab tsim, koj yog tus neeg muag khoom zoo tshaj plaws. cov khoom ntawd rau tib neeg vim koj yog thawj lub zog tom qab nws thiab tib neeg ntseeg koj. Tsis zoo li hauv Is Taws Nem, ntawm no yog kev sib raug zoo nrog rau ntawm no thiab tib neeg tau txais kev pabcuam tus kheej tag nrho, "said Arpel.Lub sab saum toj peb lub khw muag khoom hauv tsev - QVC, HSN thiab ShopNBC - thov tias lawv tau dhau los ntawm cov neeg muab khoom lag luam kom tau txais. ob peb feeb ntawm lub sijhawm huab cua ntawm lawv cov channel.QVC, No. 1 qhov kev pabcuam hauv TV, muaj kev muag khoom txhua xyoo ntau dua $ 4 billion. Cov nyiaj tau los txhua xyoo rau HSN thiab ShopNBC, No. 2 thiab no. 3 tus neeg ua si, yog kwv yees li $ 2 nphom thiab $ 650 lab raws li "Ntau txhiab tus neeg xa khoom tuaj cuag peb txhua xyoo tab sis tsis yog ntau tus ua qhov kawg txiav," said Doug Rose, tus lwm thawj ntawm kev muag khoom thiab kev tsim khoom lag luam rau QVC. "Peb tab tom nrhiav cov khoom tshwj xeeb thiab ntxim nyiam thiab peb coj cov neeg tsim khoom, cov tsim qauv thiab cov kws tshaj lij ua cov qhua los tham txog lawv cov kev tsim." Qee lub sij hawm cov qhua kuj suav nrog Hollywood cov neeg ua yeeb yam zoo li Suzanne Summers pitching cov khoom qoj ib ce lossis Star Jones ntawm ABC's "The View" nthuav tawm nws cov hniav nyiaj hniav kub collection.Jewelry designer Richard Jacobs, uas nyob hauv Putney, Vermont, tsis mus txog ShopNBC; lawv mus cuag nws. "Lawv pom peb cuaj xyoo dhau los ntawm kev ua lag luam thiab caw peb mus. Tom qab ntawd peb me me heev uas peb ua haujlwm tawm ntawm chav nyob. Niaj hnub no peb muaj 30 tus neeg ua haujlwm, "said Jacobs, ntxiv tias ShopNBC txhua xyoo muag txog $ 8 txog $ 10 lab tus nqi ntawm nws lub tuam txhab cov hniav nyiaj hniav kub. Tab sis cov no yog 24 teev, 7 hnub hauv ib lub lim tiam cov khw muag khoom uas ncav cuag ntau dua 85 lab tus neeg saib," said PJ Bednarski, editor ntawm kev tshaj tawm kev lag luam "Broadcast. & Cable." "Feem ntau cov tuam txhab hauv qhov chaw no tau siv zog zoo nkauj los txhim kho lawv cov khoom lag luam zoo. Lawv tsis yog muag cubic zirconia rings lawm, "Txawm hais tias cov hniav nyiaj hniav kub thiab cov khoom siv yog cov muag kub rau lub network, ShopNBC CEO William Lansing tau hais tias lub tuam txhab tab tom nrhiav kom nthuav dav nws cov khoom mus rau lwm qhov chaw xws li khoom vaj khoom tsev thiab nyom thiab vaj hauv kev txiav txim. kom nthuav dav nws cov neeg siv khoom hauv paus.HSN tus kws tshaj lij Darris Gringeri tau hais tias lub network muag 25,000 ntau yam ntawm cov khoom txhua xyoo, thiab nws tau qhab nia hauv Is Taws Nem los pab txhawb kev muag khoom. Gringeri hais tias "Peb pib HSN.com hauv xyoo 1999 thiab nws loj hlob sai," Gringeri hais. Tsis yog li ntawd. Peb cov neeg siv khoom tuaj yeem saib HSN hauv TV thiab tseem siv HSN.com los tshawb nrhiav cov khoom uas lawv tuaj yeem tsis tau hauv TV lossis mus yuav lwm yam khoom muaj feem xyuam. "QVC's Doug Rose pom zoo. "Peb cov neeg muas zaub xa cov xaj los ntawm QVC thiab QVC.com. Hauv qhov kev nkag siab ntawd, qhov tshwm sim hauv Is Taws Nem ua qhov chaw yuav khoom tsis yog kev sib tw rau peb vim nws tau dhau los ua ib feem ntawm peb ua.