I-Intanethi ayizange ibulale iiNkwenkwezi zeTV

Iinkokheli zothungelwano lweentengiso zikamabonwakude i-QVC, i-HSN kunye ne-ShopNBC zithi i-turf yabo ayisongelwa yi-Web.NEW YORK (CNN/Money) - URichard Jacobs kunye nenkosikazi yakhe uMarianna, abaqulunqa kwaye bathengise ubucwebe besilivere negolide, kutshanje bathengiswa ngaphezu kwekota- URobert Glick, utata ohlala ekhaya, uthengise zonke iiyunithi ezili-1,200 zemveliso yakhe yamva nje- i "Po-Knee," okanye ihashe elixhonywe ngumntwana elinokukhwela phezu komzali. idolo -- kwimizuzu nje emibini kunye nemizuzwana engama-50 ngo-Okthobha odlulileyo. Imfihlo yabo yokuphumelela: uthungelwano lokuthenga kumabonwakude. "Sonke siyalithanda elo bali malunga nomntu osanda kuba nombono, wayithatha kumabonwakude kwaye yaba yimpumelelo enkulu," utshilo. UBarbara Tulipane, i-CEO kunye nomongameli we-Electronic Retailing Association (ERA), umbutho worhwebo kwishishini. Uthungelwano lokuthenga kumabonwakude luseyindlela engabizi kakhulu xa abantu beqala ishishini kwaye ikwayindlela elula yokuba abantu bathenge. Isixhobo esithandwayo esibizwa ngokuba yi-Intanethi.Kunyaka ophelileyo, ishishini linyuse intengiso emalunga ne-7 yeebhiliyoni zeerandi, inyuke ngama-84 ekhulwini kwiminyaka nje emi-5 eyadlulayo. Kwangaxeshanye, intengiso ye-Intanethi iyonke kunyaka ophelileyo yayinkulu kakhulu kwi-52 yeebhiliyoni zeerandi, inyuke malunga neepesenti ezingama-22 ukusuka kunyaka ophelileyo.Ngelixa ababukeli beshishini bengayikhanyeli into yokuba i-e-tailers efana ne-eBay (EBAY: Uphando, uqikelelo) kunye ne-Amazon.com (AMZN: Uphando, Uqikelelo) baye baguqula i-intanethi ibe yindawo yokuthengisa, bathi uthungelwano lokuthengwa kweTV nangona kunjalo lunorhwebo oluqinileyo lwe-niche - ngokuqhelekileyo abafazi abangaphezu kweminyaka engama-40 kunye nokuhlala-ekhaya-omama-abangenakwenzeka tshintsha ukunyaniseka nangaliphi na ixesha kungekudala."Ngokungafaniyo ne-Intanethi, uthungelwano lokuthenga kumabonwakude lubonelela ngenkqubo eyonwabisayo nephilayo," utshilo uRichard Hastings, umhlalutyi oyintloko kunye noBernard Sands. "I-Intanethi ineengqimba ezininzi zolwazi eziza njengesicatshulwa kunye nemifanekiso kodwa umabonwakude uyonwaba ngakumbi xa uthengisa into." Wongeza uHastings, "Kwiintanethi zokuthenga, abantu babonisa imodeli yemveliso, babonisa indlela esebenza ngayo kwaye ngokwenene bayenze ibe mnandi. ukuze ababukeli banxulumane noko kuboniswayo." Umyili wezinto zokuthambisa uAdrien Arpel uvumile. U-Arpel, owasungula umgca wakhe wezinto zokuthambisa we-"Club A" kwi-HSN kwiminyaka eli-10 eyadlulayo, uthengise malunga nesiqingatha sebhiliyoni yeedola zeemveliso zakhe. loo mveliso kubantu ngenxa yokuba ungamandla okuqala emva kwayo kwaye abantu bayakukholelwa. Ngokungafaniyo ne-Intanethi, nalu ulwalamano olusondeleyo apha kwaye abantu bafumana inkonzo yobuqu ngokupheleleyo, utshilo u-Arpel. Iinethiwekhi ezintathu eziphezulu zokuthenga ekhaya-i-QVC, i-HSN kunye ne-ShopNBC-babanga ukuba boyisiwe linani labathengisi abafuna ukuzifumana. imizuzu embalwa yexesha lomoya kwiitshaneli zabo.QVC, iNombolo. I-1 yenkonzo yokuthenga kumabonakude, ineentengiso zonyaka ezingaphezulu kwe-4 yeebhiliyoni zeerandi. Ingeniso yonyaka yeHSN kunye neShopNBC, iNombolo. 2 kunye noNo. Abadlali aba-3, bamalunga ne-2 yeebhiliyoni zeerandi kunye ne-650 yezigidi zeedola ngokulandelelanayo."Amawakawaka ababoneleli abaza kuthi nyaka ngamnye kodwa hayi ukuba baninzi benza umnyinyiva wokugqibela," utshilo uDoug Rose, usekela mongameli wentengiso kunye nophuhliso lohlobo lwe-QVC. "Sijonge iimveliso ezizodwa nezinyanzelisayo kwaye sizisa abaqambi, abayili kunye neengcali zobugcisa njengeendwendwe ukuthetha malunga nokwenziwa kwazo." Ngamanye amaxesha iindwendwe zikwaquka abantu abadumileyo baseHollywood abafana noSuzanne Summers befaka imveliso yokufaneleka okanye uStar Jones we-ABC "Umbono" ebonisa ingqokelela yakhe yamatye anqabileyo. Umyili wezacholo uRichard Jacobs, ohlala ePutney, eVermont, akazange asondele kwaShopNBC; basondela kuye. “Basifumana kwiminyaka elithoba eyadlulayo kumboniso wezorhwebo baza basimema ukuba siqhubeke. Ngelo xesha sasibancinci kangangokuba sasisebenza ngaphandle kwegumbi lokuhlala. Namhlanje sinabasebenzi abangama-30, utshilo uJacobs, esongeza ukuba iShopNBC minyaka le ithengisa malunga ne-8 yezigidi zeedola ukuya kwi-10 lezigidi zeedola zobucwebe benkampani yakhe. Kodwa ezi ziiyure ezingama-24, iintsuku ezisi-7 ngeveki amajelo okuthenga afikelela kubabukeli abangaphezu kwezigidi ezingama-85,” utshilo uPJ Bednarski, umhleli wopapasho lwentengiso. & Ikhebula." "Iinkampani ezininzi kwesi sithuba zenze iinzame ezinkulu zokuphucula umgangatho wentengiso yazo. Abasathengisi nje amakhonkco e-cubic zirconia, "Nangona ubucwebe kunye nezixhobo zithengisa ngokushushu kwinethiwekhi, i-CEO yakwaShopNBC uWilliam Lansing uthe inkampani ijonge ukwandisa iimveliso zayo kwezinye iindawo ezinje ngefenitshala yasekhaya kunye nengca kunye negadi ngokulandelelana. ukwandisa isiseko sabathengi bayo.Isithethi se-HSN uDarris Gringeri uthe uthungelwano luthengisa iintlobo ezahlukeneyo zeemveliso ze-25,000 ngonyaka, kwaye unika i-intanethi i-intanethi yokunceda ukunyusa ukuthengisa. “Saqala i-HSN.com ngo-1999 kwaye ikhula ngokukhawuleza,” utshilo uGringeri. Akunjalo. Abathengi bethu banokubukela i-HSN kumabonwakude kwaye basebenzise iHSN.com ukukhangela izinto abanokuthi baziphose kumabonwakude okanye bathenge ezinye izinto ezinxulumene noko." UDoug Rose weQVC wavuma. “Abathengi bethu bathumela iiodolo nge-QVC kunye ne-QVC.com. Ngaloo ndlela, ukuvela kwe-Intanethi njengendawo yokuthenga ayilokhuphiswano kuthi kuba iyinxalenye yezinto esizenzayo.